Guangzhou World Trade Clothing City Gathered In Liuhua Business District &Nbsp; Is It Delicious Or Hot Potato?

At the end of last month, Guangzhou world trade clothing city, located opposite the white horse clothing trade building of Zhan Nan Road, was formally invited.

According to its information, business category covers

Homogenization projects are hard to get market space.

After ten years of development, most of the shopping centers in Liuhua clothing trade area already have clear positioning and the development direction of their own characteristics.

For example, the largest white horse clothing city is mainly made up of women's clothing of middle and high level. The international fashion city of red cotton is the main fashion woman's clothing. Guangzhou Jinxiang underwear wholesale building specializes in underwear.

The world trade dress city just put forward the "big composite positioning".

According to the sales staff, the business scope of the world trade clothing city in the future is "middle and high-end men and women's clothing, underwear and towel and foreign trade knitwear."

After knowing the project in detail, how can such a large and vague position in the highly fragmented market get market development space?

Ms. Chen, who has been selling high-end women's clothing for many years in the white horse clothing city, has also stepped onto the world trade dress city. She told reporters that this "big composite positioning" did not agree.

Ms. Chen believes that retailers who come to the garment city have a clear target of taking delivery, and a new comprehensive shopping mall is not attractive to them.

"Especially in Liuhua Road, many subdivided shopping malls have developed very well, and there are many kinds of goods. Retailers do not need to go to comprehensive shopping centers."

In addition to positioning, the world trade clothing city is also facing another problem, that is, capital.

According to Guangzhou Jin Lang real estate official, in the Liuhua business circle, the newly established shopping malls are generally difficult to flourish within 2 years.

"The world trade clothing city wants to do prosperous, first test is the mall City developer and merchant's Fund."

The person in charge thinks that the investment rate in the world trade clothing city will not be too high in the first two years.

"There are three or four newly opened clothing cities nearby, but they are not done, like the new Korean city that was opened last year.

In addition, Real Estate Company, the developer of the clothing city, is not a big house company.

Despite the joint venture between Guangzhou Railway Group and Guangzhou Nanling Railway Real Estate Development Co, it is still a problem for the mall to operate as a "rent free" way.

Buying "long term business right" is a big risk guarantee.

In the promotion of the world trade fair in Guangzhou, the "20 year use right shop" is a great gimmick.

According to the on-site sales staff, the commercial building area of the world trade clothing city is 10 square meters -100 square meters, which are sold in the way of "selling the right to use".

The first floor and one or two storey shops have 10 years, 20 years two kinds of time to choose, and the rest shops are sold in the way of "20 years' right to use".

"When the shop is selected, the owner has to pay a deposit of 200 thousand yuan / 10 yuan for each period and 300 thousand yuan per year for 20 years. This is the" entry fee ".

After purchase, developers can also arrange special personnel to re lease the shops. "

Insiders told reporters that the sale of the right to use the right to rent again appeared in the market ten years ago, and its disputes and negative effects are endless.

As early as 2001, the Ministry of National Construction promulgated the "Regulations on the management of commercial housing sales", which stipulates that real estate development enterprises shall not sell the commodity houses in the form of the return sale or disguised return to the sale, and shall not sell the unfinished industrial and commercial housing after the after-sale charter or the disguised after sale charter.

It can be said that the world trade clothing city sells only the right to use rather than the property right, which is equivalent to signing a lease agreement with merchants for 10 to 20 years.

Chen Yukun, a lawyer at Wenger law firm in Guangzhou, told reporters that the sales way of the clothing city is not the same as that of the "Regulations on the management of commercial housing sales", and has not violated the regulations.

"But it is only playing the" edge ball ", which is still a big risk for business investment.

According to Chen Yukun, this "long rent" is more advantageous to developers. It can receive rent of 10 years or even 20 years at a time, and can be quickly recovered when cash flow is tight.

More importantly, developers can choose to break the contract of this lease nature.

If the market is well managed, the business is booming and the rent is rising, developers can cancel the contract by breaking the contract. The cost is only to return the rent and pay a certain amount of compensation.

Therefore, "this long-term right to purchase has certain risks, and there is no guarantee for businesses."