Outdoor Sports Brand: 2012 Outdoor Products Show Three Trends

2012 outdoor products show three trends

The ancient jungle, the snow capped peak, or the barbecue in the suburbs, a scene of outdoor hiking, skiing, climbing, and tracing the stream is outlined in front of people's eyes, but there are many outdoor brands from all over the country.

Among them, jumping color popularity, outdoor technology fashion trend, bicycles and outdoor industry cross boundary operation has become the 2012 China outdoor sports three big vane.

Skipping

In the past two years, the Ourdoor style has gradually become popular in the tide circle. No matter the fashion designer or the street tide card, they have drawn inspiration from the outdoor sports. The high-tech outdoor functional clothing with bright colors and clever mix up has become the most representative trend Look.

On behalf of the brand: Columbia (Columbia), SCALER (Si Kaile), BOULEVARD (Shan Lin Road), TELENT (Tianlun Tian) and so on.

I feel the biggest change is color. I think this outdoor exhibition is obviously the use of skipping colors. Outdoor is starting to move towards a younger and more fashionable trend. Khaki, dark brown, elephant grey, and so on, the dull dark color department no longer occupies half of the world, orange red, bright purple, even watermelon red and green colliding with color.

Of course, I think this has something to do with the general trend of outdoors.

Liu Pengrong, marketing director of Lei speed outdoor Co., Ltd.

Outdoor humanization

It is true that when discussing outdoor sports and fashion, and linking it with technology, what will it look like this season?

The most striking feature of this season is that science and technology present a more pristine quality. The elements of comfort, original ecology, and close to people's daily life gradually replace the earlier feeling of more metallic and more futuristic.

The technology that we have been discussing is people-oriented and is gradually realizing the true integration from form to content.

Brand name: Sevlae (Saint flee), TOREAD (Pathfinder), etc.

Visitor comments:

Outdoors is a fashion trend in outdoor fashion.

Outdoor products are far behind fashion in style design. They may not be comparable to sports brands in terms of fashion elements. However, this does not affect outdoor fashion.

For example, today's outdoor clothing is endless, and the fabric is also "high-tech".

But there are not many waterproof, windproof and breathable fabrics, but Gore's TM fabric is the best among them.

As it has been known by more and more people, many outdoor enthusiasts have experienced the ultimate comfort and lasting protection of Gore's TM outdoor clothing.

The basic idea of the international outdoor brand design never leaves the consideration of the consumer's wearing feeling -- the perfect combination of fabric's comfort and fashion.

- Chen Ruidian, chairman of the outdoor group

Bicycles and outdoor crossover

The vigorous sports and fitness craze has boosted the vigorous development of the Asian sports bicycle market.

In the development of this industry, mountain bikes and racing bicycles are far ahead. The growth rate is comparable to the outdoor market, forming their own unique charm and loyal fans.

Brand: Czechoslovakia, Look, UCC, etc.

Visitor comments:

In the future, the outdoor sports market will also be more subdivided. Such a segmentation must be based on different outdoor sports scenes as the main line, and expand the brand's main product extension, and outdoor riding will be a product line.

This product may become a professional positioning of a brand, or a huge market segment, but at the moment, it is not very realistic for Quanzhou brand to take such a road.

- F Leonspan, director of outdoor brand marketing, Wang Quancheng