Experts Talk About Inner Mongolia Exhibition &Nbsp; Join Forces To Do A Good Job Of Exhibition Economy "Big Cake"

In recent years, Inner Mongolia's Convention and exhibition economy has flourished and bright spots, showing brilliant prospects.

On the "China Inner Mongolia Convention and Exhibition Festival Culture Development Forum" held recently, many experts and scholars from outside and inside have made suggestions. They have explored the ways and Strategies of Inner Mongolia's exhibition economy from different perspectives.

Professional spectator

Liu Dake, director of the China Association of international trade and Exhibition Specialized Committee, pointed out in the conference paper that the exhibition, as an efficient platform for commodity trade, information dissemination and technology exchange, plays a very important role in the modern economic society.

Exhibitors hope to use this platform to display products and technology and expand market space; professional audiences want to use this platform to understand the latest information and technology in the industry, and to purchase marketable goods and services.

Therefore, whether the exhibition is successful or not depends on the quantity and quality of the exhibitors, and depends on the quantity and quality of the audience. Only by matching the two, can the ideal trade result be obtained finally.

Liu Dake said that in recent years, research on some exhibitions revealed that in recent years, the quantity and quality of the professional audiences of many exhibitions can not satisfy the exhibitors. There are two reasons: first, the income of the exhibition organizers is mainly paid by exhibitors. The professional audience usually not only pays no fees, but also often needs the organizers to provide pportation and accommodation equal travel expenses. Many organizers of the exhibition focus on exhibitors and neglect the organization of professional audiences. Two, many organizers of the exhibition do not know enough about the basic situation of the professional audience's regional distribution, job characteristics, and access to information, which leads to the lack of pertinence in the work of professional spectators.

The Inner Mongolia experts said that we should attach importance to and organize professional spectators to participate in the exhibition.

It is understood that in recent years, the professional spectators of domestic exhibitions have the following basic characteristics: obvious clustering, mainly concentrated in the economically developed areas and the near neighbouring areas of the exhibition; the professional audience is in the middle and high management level, and has high decision-making power, which belongs to the high-end business people; mainly from small and medium-sized enterprises, the main purpose of the domestic professional visitors to visit the exhibition is to purchase, sell and understand the industry information. The purpose of overseas professional visitors to China is mainly sales promotion and procurement; the channels for obtaining exhibition information are mainly exhibition website, exhibition advertisement and peer recommendation, sponsor letter, sponsor telephone invitation, e-mail invitation letter, exhibitor invitation and sponsor fax, etc.

Liu Dake believes that for organizing professional spectators to participate in exhibitions, the organizers of the exhibition should focus on the following tasks: determine the type of professional audience according to the theme and purpose of the exhibition, and then carry out effective invitations; for larger enterprises, SMEs are more likely to conduct product display and information exchange within the industry through the exhibition platform. Therefore, it is necessary to strengthen the invitation to the professional audience of small and medium-sized enterprises, and make good use of professional audiences to obtain the main channels for exhibition information, such as exhibition website, exhibition advertisement and peer recommendation.

Join forces to do well in exhibition economy

The exhibition economy in our region has a bright future, and the "big cake" needs to be co operated by relevant parties. This is a common view of experts from various districts and regions attending the meeting.

Yan Lixia, curator of the Inner Mongolia exhibition hall, pointed out that the in-depth study of grassland culture has given new historical and cultural contents to cultural exhibitions and festivals in various cities of the autonomous region.

To develop the cultural exhibition industry with national characteristics, we must actively optimize the allocation of resources, adopt a chain based business model, link up the respective regional cultural exhibitions and activities, form a large cultural plate, and form a cultural carrier with competitive strength and influence to bring the development of cultural exhibition industry in our region.

LAN-STAR, director of the conference and exhibition teaching and research section of Shanghai Institute of Foreign Trade, believes that some government led exhibition activities in the past are mainly carried out by government investment, government sponsored, or government investment and outsourcing contractors.

With the development of the situation, it should be gradually undertaken to commercial exhibition companies, and the direction of financial subsidies will be changed.

"Our first China Inner Mongolia potato industry international fair is scheduled to open in August 11th.

In 2008, the United Nations proposed to use potato as a substitute for grain. At present, potato production in China ranks first in the world, and potato production in our region ranks first in the country, which shows that the potato industry in our region has brilliant prospects.

This exhibition will be held once a year, which is of great significance for the establishment of domestic distribution centers for potato and related products in our region, and supporting the development of potato industry in our region.

In order to run the exhibition well, we established the website of China potato industry, and sent an invitation to a large number of enterprises and institutions concerned.

We very much hope that we can support this exhibition and make it a success in the exhibition of "Inner Mongolia medicine fair".

Wu Guanmin, chairman of Inner Mongolia Long Ge prairie culture communication limited liability company, joined hands to make the "big cake", and put forward suggestions from the perspective of exhibition economy pioneers.