AOKANG Works Together With TV Veteran To Start Brand "Micro" Marketing

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In these 6 videos, Meng Fei and Yi first use their stories to illustrate an optimistic and positive life aesthetics with the power of example.

"Failed in the college entrance examination, worked as a porter, worked as a printing factory worker, and worked as a casual worker on TV for many years."

No one can imagine that Meng Fei, who was the gold medic of Jiangsu satellite TV, had such a "repeated defeat and repeated battle" experience.

Talking about the past, Meng Fei said with a smile: "with this love story, I will not have to go to" art life "after that.

For AOKANG's "micro film", Jiang Yihan, AOKANG's brand promotion department, said she would like to see this video as "virus video". Its biggest feature is that it has a certain emotional appeal, which can stimulate people's positive emotions and achieve a resonance in a short time.

"We do not promote the product itself, just convey a spirit of a concept, interpretation of our brand culture."

This video is mainly aimed at young people, because they are more willing to accept this form of marketing, brand can achieve the purpose of brand marketing.

According to the insiders, the brand marketing of brand enterprises through this "viral" video carries out brand marketing. On the one hand, the "fragmentation" of the target consumer groups makes enterprises choose to pfer part of the brand marketing to the network, and on the other hand, it is also a trend of brand marketing development, because this form of communication can achieve the effect of publicity better than that of ordinary TV commercials in a simple and rude pursuit of commodity image. This undoubtedly boosts the development trend of "micro film" in brand marketing, triggering a strategy of "micro marketing".