AOKANG Sounded The "First Drum" &Nbsp In The Dragon Year, And Launched The New Strategy For The Next Five Years.
January 30th is the day for enterprises to concentrate their work.
AOKANG
The reporter on the scene of the dragon's start saw an ingenious scene: the chairman of the company, Wang Zhentao, led the other six companies, and opened the "golden Longmen" with the golden key symbolizing "making money". The employees who had already been ready in the door struck the "first drum" of the new year, and the morale of the scene was loud.
This marks a new strategy for AOKANG to start its development in the next five years.
Wenzhou
Transformation and upgrading of private enterprises.
Unlike previous years, facing the complex and changeable economic environment at home and abroad, this year, AOKANG put forward the concept of "manufacturing" for the first time on the basis of "intelligent manufacturing", that is, integrating resources to create value and enhancing service creation efficiency.
Wang Zhentao stressed in his speech on the commencement of the day. Next, AOKANG will make efforts in four aspects: global research and development, intelligent production, information logistics and capitalization marketing. It will innovate business models with modern operation mechanism, provide fashionable products and fast service for consumers, and create a comprehensive "service oriented, efficient and growth oriented" enterprise development strategy.
"AOKANG is designing a dream, marketing culture, manufacturing talents, and in addition, making several pairs of shoes by the way."
Wang Zhentao believes that the service strategy is to sell culture, sell added value and provide value-added services; efficient strategy is to sell speed and sell creativity, to make people without me, to have people with me and to be superior to others; and to realize the "high value-added" growth strategy with "technology plus fashion" can bring enterprises from the slow lane of cities to the expressway.
Reporters learned that in 2011, AOKANG proposed to move from "manufacturing" to "intelligent manufacturing" new way, will be the next ten years AOKANG will win the leap development of "golden ten years".
In this year, the company
Economics
Continuous growth in efficiency and successful adoption of China Securities Regulatory Commission's first application will soon become China's first men's shoe brand in the A share market; "AOKANG".
brand
The value exceeded 10 billion 19 million yuan, and successfully won the national quality award and the Zhejiang provincial government quality award two management circles important awards, for the "golden ten years" development has made a beautiful start.
In the face of the development strategy for the next five years, Wang Zhentao believes that "integration" is the key word for future enterprises to become bigger and stronger and keep ahead.
R & D is the core and key part of the fashion industry. Through integration, we can follow from the following to the guidance, from input to output, from sample development to digital research and development. Secondly, we must integrate the marketing system, achieve fast logistics, efficient ordering and win the channel. According to the future plan, we will strengthen the terminal channel construction with the goal of "Wan Dian project"; and through the introduction of comprehensive resource integration and intelligent equipment, the production efficiency will be greatly improved, the cost reduction can be maximally reduced, the profit will be increased, and the employee benefits will be increased.
At the start of the project, AOKANG also announced a very 6+1 incentive measures. The six major brands announced their goals for the new year and six initiatives to achieve this goal.
"Our goal is to build AOKANG into" Disneyland ", so that employees can work here and have a goal, a guaranteed life, a smiling face every day, and fully enjoying the sweet fruits brought by the company's development.
Wang Zhentao told reporters at the scene that this is the direction of AOKANG's efforts to care for employees.
It is understood that the start of the new year is a very important day for AOKANG. In addition to announcing the new year's development plan and work plan for all employees, AOKANG will release some care measures and policies for the grass-roots employees every year, such as thousands of people jump "happy dance steps", advocate the concept of happy work and healthy life, start red envelopes, employees can receive three times salary in the first three days, etc., a series of care measures have created a good corporate culture atmosphere, and also become "super soft magnets" attracting talents to join AOKANG.
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