A Number Of Department Stores Downgrade Performance Expectations

As of 1, there were more than ten retail outlets.

Performance expectations are generally down

Guoxin Securities yesterday analyzed that retail companies has focused on tracking 12 of its expected performance.

According to the company's analysis, in addition to Yonghui supermarket, BBK, Suning Appliance and Chao Hongji raised the expected performance, Wangfujing, Tianhong shopping malls, Xinhua Department store, Bohai logistics and other companies all lowered their expectations.

Reporters learned that the Tianhong emporium (002419) issued a notice in January 30th to reduce its profit forecast by 10 percentage points last year.

The announcement shows that the company's net profit in 2011 was expected to grow by 25%-50% over the same period last year, and is expected to grow by 15%-25% compared to the same period last year.

The expected performance of people's happiness (002336) decreased more significantly.

According to the company's "2011 Annual notice of revision notice" shows that the data previously disclosed is expected in 2011, the company's net profit increased by 0-10% over the same period last year.

After correction, the company expects its performance to decline by 20%-30% compared with the same period last year, with a performance reduction of 20%.

In addition, market analysts believe that after the asset restructuring of the first business shares, although some 770% of the performance increased, but still lower than expected before the market.

Department stores are most affected by the environment

Retail industry believes that retail stocks have lowered their expected performance, mainly due to poor consumer market environment in the fourth quarter of last year.

While Yonghui supermarket and step by step supermarket share are supported by consumers just now, Suning Appliance has the policy support of household appliances replacing the old, home appliances going to the countryside and energy saving subsidies, so it has not been seriously affected.

As of last November 30th, Suning only used household appliances to replace old ones, which led to a total turnover of 70 billion yuan.

"Compared with the general merchandise department, it does not enjoy preferential policies, and most of the commodities that are supplied are not necessities. Therefore, under the premise of inflation, the first thing to be cut down is the sales volume of the department stores."

The personage thinks, because inflation causes price rise, low price as business strategy of online retail development, seize the department store original market.

In addition, some securities analysts believe that Beijing department stores and supermarkets are generally hit by the market.

"In the fourth quarter of last year, the sales volume of consumer goods in the Beijing market decreased significantly compared with the same period last year, and the growth rate dropped to a single digit, obviously lower than the national average."

The above analysts believe that this is probably the first reason for the first quarter of last year's share price fell 29%.

The second half is expected to become better.

The industry believes that this year's consumption outlook is still not optimistic. In the past Spring Festival holiday, sales of key retail and catering enterprises in China were 470 billion yuan, an increase of 16.2% over the same period last year.

But compared with last year, the growth rate has dropped.

In view of the poor performance of the market since the fourth quarter of last year, Beijing's major businesses are actively taking measures.

Beijing Wangfujing department store (Group) vice president of Limited by Share Ltd Zhou Qing said that in recent years, the rapid growth of department stores had a downward trend.

"If we want to really seize market opportunities in the dull market, it is important to cultivate the internal strength of enterprises and enhance the level of meticulous operation and management of enterprises."

Jin Yuan, general manager of new Yansha MALL, Fu Yuehong believes that the introduction of special store formats and improvement of the functional combination of shopping malls is an important means to boost passenger flow and improve performance.

At present, the mall has reached a cooperation intention with more than ten provinces and cities, and has set up a large collection of local commodities in the past year in the form of counters.

Guoxin Securities analyst said that the company is cautiously optimistic about the trend of retail stocks this year, and believes that this year's performance will be better than last year.

"From time to time, May may be a turning point in the upward trend of industry data."