Mining Business Opportunities In The Off-Season &Nbsp; Lotte Yintai, Shuang An Mall Four Challenges To Meet Challenges

Business opportunities predicted by Beijing executives are not groundless.

Reporter survey found that, including

Representative enterprises: department store, Shuang an shopping mall, Lotte Yintai department store

Compared with the retail stores selling necessities such as supermarkets, if the macro consumption prospect is dim, the department stores will probably have the biggest impact.

A person in charge of the mall who did not want to be named said that the city was affected by the macroeconomic situation from last October to now.

Liu Hui, a commercial consultant, has revealed that many retailers have lowered their sales expectations this year due to macroeconomic constraints.

In fact, during the Spring Festival, the performance maintained a small increase, but it did not meet the expectations of the previous year, and became the resonance of many Beijing department stores.

This also lets Beijing department stores begin to prepare for the upcoming sales slack season.

Zhou Qing, general manager of Wangfujing department store, said that in recent years, the rapid growth of department stores has come down.

Zhou Qing believes that under such circumstances, commercial enterprises should guide consumption through innovative marketing.

But if we want to really seize market opportunities in the dull market, it is more important to cultivate the internal strength of enterprises and improve the fine operation and management level of enterprises.

Tian Huailiang, general manager of Shuang an shopping malls, also believes that in the face of fierce competition in the market environment, the Baan shopping center will not launch big sales promotion. Instead, it will explore the potential of loyal customers and improve their business performance based on the characteristics of the shopping malls.

From the same point of view, Lu Hai, general manager of Lotte inte department store, is also welcome.

In his view, the introduction of a more high-end.

Tip two: create a functional combination of special formats

Representative enterprises: Jin Yuan, new Lufthansa MALL, the first Grand Canyon, the Great Bell Temple, Zhong Kun square.

Compared with department stores, in general, a more complete shopping center has stronger risk resisting ability than department stores.

In the face of the upcoming sales slack season, mainstream shopping centers in Beijing are also constantly improving their distinctive functions and formats to achieve sales promotion.

Aiming at the characteristic format, there is also a new Beijing commercial new army Zhong Zhong Kun square.

According to Chi Shutao, general manager of Dazhong Temple Commercial Co., Ltd., in order to enhance the ability of gathering guests, the Zhong Kun square of the Great Bell Temple will play the main cultural and artistic brand, such as opening cultural facilities such as art galleries, small theaters, bar streets, etc.

Fu Xianzhong, general manager of the first Grand Canyon, also said that it will further enrich the characteristics of the format, especially in the service industry.

Representative enterprises: Guohua shopping center and Gong Mei building

Below 400 yuan, and broke through the 400 yuan mark, the price of gold in the capital has been rising and falling recently, so that every major gold store in Beijing has become the focus of attention of the industry.

In the face of the rapidly changing gold market, from the beginning of this year's Spring Festival, the Beijing gold store will attract more business through more distinctive marketing activities.

Zhou Xiangrui, deputy general manager of Guohua shopping center, introduced the marketing activities of the "Spring Festival jewelry temple fair" during the Spring Festival.

On the two floor of shopping malls, consumers can also make on-site products such as sugar coated gourd, popcorn, hot tea soup and Guan Dong sugar on the spot while shopping.

It is understood that this unusual marketing activity in gold stores will become an important means for enterprises to cope with the off-season.

Li Ying, deputy general manager of Gong Mei building, Wangfujing, told reporters that because this year is the year of the dragon, it is a "big property" year for consumers. The sales strategy of the mall has been slightly adjusted, and the sale of gold products related to zodiac has been promoted by "buying gifts".

Representing Enterprises: Wuming, beauty, TESCO, WAL-MART, Carrefour

Compared with department stores, sales of mainstream supermarkets in Beijing increased significantly from the sales figures and popularity during the Spring Festival.

WAL-MART said sales increased during the Spring Festival this year compared with last year. Tesco also said that it had extended sales promotion this year and has been doing business in the peak season.

Even if we welcome a relatively optimistic year, but from the marketing strategy of Beijing supermarket, the main theme of this year's supermarket marketing will be unprecedented sales promotion in order to increase sales.

Reporters learned that during the Spring Festival, Wumai launched a number of major promotional efforts, such as "full 300 yuan minus 20 yuan to send 20 yuan red envelope", "full 600 yuan to reduce 60 yuan to send 60 yuan red envelope".

The United States and the United States also adopted the marketing mode of Wumart.

It seems to be running with local supermarkets, and foreign supermarket giants such as WAL-MART and Carrefour have launched similar marketing campaigns.

In mid January, WAL-MART launched a nationwide sales promotion campaign: buying disposable nuts at a time, reducing 48 yuan to 5 yuan, and buying a portion of the domestic liquor "399 yuan to 20 yuan" at a time.

Carrefour also launched some 300 yuan to send 50 yuan shopping cards to some stores in Beijing.