After Retiring, Yao Ming Will Turn &Nbsp In Gorgeous Direction, And Take The Road Of Lining.

August 5th, as Yao Ming himself said, now he chose to retire, a door has been closed, another door is slowly opening...... In July 20th, Yao Ming's "Ming Xie PARTY" held in Shanghai, rather than "the farewell ceremony of professional sports career", is the magnificent start of others' half life. NBA on the court Yao Ming Become history, Yao Ming in the sea of business began to set sail.

Astute business Run

In July 20, 2011, in the old imperial calendar, it is a suitable day for liberation. On this day, Yao Ming said he wanted to draw a comma for his life, and what kind of Yao Mingne would it be after the comma?

Yao Ming retired without any suspense. However, emotionally speaking, he can not easily retire. In addition, he should choose a suitable time to retire. Many commercial contracts signed with Yao Ming on the court. For the US media to "leak the wind" ahead of time, "Yao team" first "rumor", then said that Yao Ming will announce his retirement, so on the day of the official announcement, the whole ceremony will become less valuable news. However, the unique "Ming Xie PARTY" in the history of Chinese sports is unprecedented. Not only is the CCTV sports channel, news channel, and English channel broadcast live, but also the five star sports in Shanghai are broadcast live, and hundreds of journalists from all over the country and abroad have made the conference site crowded. Even more regrets for the old people is that in order to participate in this press conference of Yao Ming, it is a lot of trouble. The first is to apply for registration on the Internet. Many journalists who are unable to sign up to the scene are told by the organizer of the conference: "because there are so many media to interview Yao Ming, there may not be enough seats at the scene, so some media still need to wait." For this reason, nearly 100 journalists waited for more than an hour outside the hall. However, according to the press, there were more than 600 press conferences on the day, which fully tolerates all the reporters. However, the scene again appeared as a "hot spot" with reporters rushing in.

For the outside world, the news of Yao Ming's retirement has spread around two weeks ago, and the media made a report on goodwill and Ming Dynasty at the first time. Now this is only his official confirmation. However, for Yao Ming and his team, this conference is not just a decision to announce retirement, but the whole time and mode of "retirement" are very particular. Fortunately, this day was the fifth day of the Shanghai World Swimming Championships, and sports journalists from all over the world gathered around the Huangpu River to watch the diving competition. Having a closer look at the schedule, the world championships do not produce gold medals on this day. There are not many valuable, concerned and worthwhile things to write about. Therefore, the "Yao team" chose this day as "Ming Xie PARTY". What is more admirable is that the smart Yao team arranged the scene of the news conference at the Kerry hotel in Pudong. Such a sports reporter who interviews the world championships can take the subway line 7 directly to the hotel not far from the stadium, which is not only convenient for journalists, but also conducive to this press conference. You know, a few months ago, when the Premier League opened, Guangzhou Hengda also invited hundreds of journalists across the country in order to create momentum. It was also responsible for journalists' transportation, accommodation and expenses. In contrast, the Yao team did not have any extra expenses and was very frugal.

Today, Yao Ming's professional sports career has come to an end in advance of many people's expectations. Yao Ming on the court has become yesterday. In Yao Ming's own words, "I will not return to the stadium like Jordan." Jordan has returned to the court for the 3 time. Yao Ming is now saying goodbye to her. It makes many fans who like little heroes look sad. Besides, Yao Ming will not be a basketball coach like many people want after retiring. At the press conference, a Holland journalist sitting beside the reporter of Xinmin weekly asked in public: "if the Holland national basketball team invites you to be the position of chief manager, will you go?" Yao Ming did not make any thought at all. He denied it in English. In the past, fans who supported and did not support Yao Ming were divided into two schools on the Internet: Yao MI and Yao black. Now, they are investigating whether "Yao Ming will coach the men's basketball team" like Liu Guoliang, and even 40% netizens give her support. Of course, this is only Yao Mi's wishful thinking. {page_break}

On that day, Yao Ming showed up with his parents, his wife and children. Yao Ming was black. Suit Sitting at the press conference, the waist is straight and the pace is slow but powerful. Reporters have seen Yao Ming on several occasions or on television. He is confident of entering the confrontation with the "big shark" O'neal stadium. He has also witnessed his debut at NBA all star weekend. He also witnessed the admission of his national team into the eight finals of the Olympic Games. But this time the admission is different from the past. The complex emotion is mixed with the ambitious new expectation, everybody is waiting for that sentence to speak out from Yao Ming's mouth, even though everyone knows what the content of this sentence is. But many people may not be clear: the subtext behind retirement is that he will be more likely to become a basketball related businessman in the future. Yao Ming said at a press conference: "after retirement, it is urgent to enrich the knowledge of management and management". As for which university to "enrich", Yao Ming did not say, but only on the second day of the conference, Shanghai Jiaotong University revealed that Yao Ming would learn from them.

On the surface of the Kerry Center, Yao Ming once said goodbye to him. In fact, one of the important purposes of the "Ming Xie" press conference is to pave the way for Yao Ming to transform from athlete to Yao boss. Reporters noted that in this conference, in addition to talking about school, Yao Ming talked about continuing to run the Shanghai men's basketball club and the "whale whale music network" which is not related to basketball.

"The whale music network" was founded by Yao Ming 5 years ago, but he hardly ever mentioned it in public before. This is a website that allows Yao Ming to really invest his money. Yao Ming, who has been self mockery of five voices, has jointly invested 20 million yuan with Yao's team leader Zhang Mingji and musician Chen Ge to set up a website to provide Internet users with free auditions and downloads of genuine music. A year later, Google joined in providing capital and technical support to become a giant whale shareholder. At present, the Sina official micro-blog of gigantic whale music network has only 1600 fans. In July 9th, the news of Yao Ming's decommissioning broke out on the same day. The micro-blog also just forwarded the news: "support Yao Dong! A good injury!" These are not optimistic data, of course. But for the giant Yao Ming, he could not see any effect on him. In the "AboutUs (about us)" entry of the whale music website, the founder mentioned only Chen Ge CEO and chairman Zhang Mingji. According to Chen Ge, the number of contributions made by the three people was quite the same. As one of the investors, Yao Ming stealth. At the "Ming Xie" press conference, Yao Ming talked about the music network in a big way. Obviously, he and his team made the most careful planning and preparation. According to the reporter, this music network is the IT company that makes genuine digital music, mainly for the download of genuine music. Now, the state has intensified its efforts to crack down on piracy, and the attention of this enterprise is rising, and it has ushered in potential development opportunities.

It is reported that "Yao team" is discussing investment cooperation with the Chinese culture foundation. Listing is the direction of future efforts. According to Xinhua news agency, the Chinese culture fund has made a lot of recent acquisitions: the acquisition of Star TV, the all know IP TV backdoor listing. It is said that Li Ruigang is also interested in investing in the "whale whale music network". He is working with Yao Ming to set up a genuine music industry platform and set up an innovative mode to achieve free legal downloading of digital music, and to pay copyright fees with advertising revenue. In some industry circles, this is a very promising and energetic thing.

It is a worthwhile decision to choose the message of "music net" at the retirement conference. Of course, the role of the "Ming Xie" conference is not just "pave the way". Its brilliance lies in the perfect combination of the curtain call and the reward and the commercial operation of the individual retirement, without leaving a trace. Before Yao Ming, no Chinese athlete announced his retirement in such a way. Using brokerage team to fully tap their commercial value, among Chinese athletes, Yao Ming is also the most successful. In this sense, at the moment when the official retirement was announced, Yao Ming had begun to work towards a successful businessman.

With the retirement of Yao Ming, NBA, Chinese basketball, sports market and the youth memory of a generation... After entering the post Yao Ming era, many people are reluctant to give up, but more people can accept this fact. They are more concerned about the future of Yao Ming. What kind of story will he write? {page_break}

Start a new great dream

On the night after the news conference of Kerry Center in Pudong, Yao Ming entertained a group of guests on a hotel in Heng Mountain. Then, in July 25th, Beijing held second appreciation meetings, and the State General Administration of sport awarded him a lifetime honorary award. It should be said that from the moment the first "Ming Xie PAR-TY" was formally held, the way of thinking of a professional athlete was over. On that day, a reporter observed Yao Ming taking a IPAD from his bag and showing a satellite map of Shanghai. His vision is no longer the stadium, but the whole Shanghai and the whole earth. Overlooking the satellite, the dense houses, the land of various functions. Yao Ming pointed out the stadium of Luwan, which was used by Shanghai sharks, and the source deep gymnasium used in the past two years, and he rowed his fingers to a wider area. "We have a new plan to change the way the team operates," he said. "You will soon see..." On the same day, a reporter asked, "when you are developing in Shanghai or in the US", Yao Ming answered equivocate and wittingly and humorously replied, "I will grow on this planet."

Insiders predict that Yao Ming, who is retiring, will have to join the business world, and he is expected to become the "second Lining" in Chinese business. As the founder of Chinese gymnastic era, Lining joined the Jianlibao group of Guangdong after retiring, and founded the "Lining" sporting goods brand. With the sponsorship of the Chinese delegation of the 1990 Beijing Asian Games as an opportunity, the Li Ning Co began its business operation, thus creating a precedent for the brand management of China's sporting goods. Lining brand ranked fiftieth in the list of China's top 500 brands compiled by the world brand value laboratory in 2010, and its brand value has reached 14 billion 252 million yuan. As Lining said, behind every champion team, there must be a set of effective management methods. In the course of practice and exploration, Li Ning Co has formed a set of strategic planning models and management systems suitable for itself, so that the organization and operation of the company are smooth and unimpeded, and the implementation of the strategy is decisive and fast.

Now, after retiring from service, Yao Ming is about to enter the business world. However, judging from the current situation, it is no easy task for Yao Ming to succeed in the business world like Lining. Looking back on Lining's success story, apart from his personal talent and efforts, the market has left him an appropriate intervention. In the past 10 years, the domestic sports industry has been growing at a speed of at least 15% per year, and a number of powerful and strategic manufacturing enterprises have come to the fore. Now, the industry has entered a mature stage. According to the analysis of relevant experts, Yao Ming now wants to start from scratch, create a sports brand, first of all through the channel. With Nike, Adidas, Lining and many sports brands in Quanzhou in the past few years, it is hard to find dealers willing to grow together with a newly created brand. In addition, with the increase of business cost, it is no longer acceptable for Yao Ming to build up a sports brand with a minimum investment of 300 million -4 yuan.

From players to businessmen, though Yao Ming had been prepared for a long time, he used to take part in "invisible man" for more time. Over the past 6 years, commercial trials have been conducted in his name, including finance, restaurants, websites, fitness clubs and the acquisition of Shanghai men's basketball team. 6 years ago, Yao restaurant opened at 9755 westmarket street, Houston's high-end dining street. The "Yao mummy wonton soup" priced at 5.95 US dollars was once relished by the media. The Yao restaurant is a joint venture between Yao Ming's parents and a couple of friends, and two other shareholders. The total investment is almost $1 million 500 thousand. Yao Ming did not invest in the project, only authorized his name.

4 years ago in the summer, Yao Ming's investment in California fitness in Beijing and Shanghai opened respectively, the media reported in the more commonly used shop name is "California fitness Yao Ming club" and "California fitness Yao Ming sports hall". A few days ago, the reporter came to the Beijing store, located in the southern part of Guanghua Road World Trade Center. No matter the Museum Hall, the hot scenes of the opening ceremony were not seen. Meanwhile, Yao Ming, who was a spokesman for the store, said, "we spent a year without using it." Yao Ming has become a stealth again after being fired countless times. {page_break}

At present, the close relationship between Yao Ming and basketball is mainly reflected in the Shanghai men's basketball team. However, Yao Ming's Shanghai Eastern men's basketball team is also hard to make profits in the short term. From this we can not imagine that the road ahead of Yao Ming is full of difficulties. Although he has always had a great dream, he hopes that one day, his beloved Chinese basketball will finally be able to run smoothly. This industry chain can create amazing profits. This stadium can train more excellent players to enter NBA, some of them may accomplish what Yao Ming has never done before, and maybe eventually get on the top of world basketball. And the reality at hand and these wonderful dreams seem far fetched. After all, Yao Ming must start from reality, which will be a difficult process. At present, although the Chinese men's Basketball League is called professional league, although it also introduces some cultural elements of NBA, it has never completely realized marketization in essence. The influence of traditional system is still deep-rooted, and market leverage can not be effective in the operation of this alliance. According to reporters, the CBA League has won the balance in recent years except the team that won the championship through the high bonus from the government and sponsors. In addition, no team has been able to make ends meet on its own profit, but it has lost millions of dollars. Yao Ming took over the first season of Shanghai, excluding the cost of acquiring equity. Only the team normally operated for a year would lose 20 million yuan. Such a high loss makes people unable to feel safe and eager to depict the beauty that may come into being in the future. Maybe Yao Ming can try out a new mode of building CBA team. Maybe he can become the pioneer of Chinese basketball market reform. Before all speculation has come true, Yao Ming must break through from reality, and he must be familiar with and accept the existing living environment. So, after retiring, Yao Ming has to do a lot of things and face more challenges if he wants to succeed like Lining.

It is said that today's Yao Ming has read Feng Lun's "barbaric growth". Maybe he has to read Buffett and Welch. Maybe he hopes to climb to the mall in the future, and he can also reach the height that he once touched in his sports career.