"Beauty Show" Should Cool Down.

Beauty is popular, and different people have different opinions about whether the exhibition itself is good or bad. Some believe that the exhibition of many popular consumer products will help attract popularity and expand the influence of exhibitions. As far as the exhibition is concerned, the dress, temperament, action and performance of the beautiful women are all in line with the theme of the exhibition, so that people can have the interest and interest in the exhibition. Opponents also have many views: beauty just grabbed the audience's eyeballs, so that the exhibition itself was alienated. Some professional spectators even complained: "do we really see the beauty of the exhibition or the exhibits?" "Where are so many vases in the first class auto show, bathroom show and game show?"

As a matter of fact, "beauty is in charge" is not allowed in large-scale exhibitions. Deny all 。 But after careful consideration, relying too much on beauty to compete for popularity is behind the shortcomings of China's exhibition industry and exhibitors.

First of all, the "Beauty Exhibition" is becoming more and more intense. It may make all kinds of exhibitions fall into a strange circle of "heavy form, light content" and "heavy exhibition, light communication". Arguably, the purpose of large-scale exhibitions is not only to make people flock to and stay away for a long time, but to undertake new tasks such as displaying new products, new technologies, and exchanging new ideas. Just imagine, when the beauty comes on the stage, the three floors outside the exhibition hall are three stories, and there are many people who can see it. They can really appreciate the few exhibits. As for the experts and professionals who have the communication and purchasing tasks, they are even more reluctant to join in the fun. Such exhibitions, such as innovation and communication, and consumer awareness, have been weakened.

Secondly, the beauty is in charge, to some extent, it reflects the exhibition factory's emphasis on "face Engineering". Myopia psychology I want to compete for the eyeball without caring about the real effect of the exhibition. Reporters at a car show and some automobile company exhibition directors talked about it. Some people complained: "please tell me how much the beauty comes out to enhance the brand. It's hard to say, but no beauty can't!" No beauty to help, the booth is not popular, the network is not concerned. If the leader of the enterprise happens to see the exhibition, there will be a few people in his booth. There are three stories outside the three floors, where shall we put our faces? " Some big companies are also calm: the current exhibition, popularity is the first, as for products and technology are often the same. Such an idea reveals that enterprises are not good at product and technological innovation. They are only exhibiting their face in the industry, or even just to make leaders face.

To put it another way, the "Beauty Exhibition" is excessive, and the "beauty economy" is rampant. It may also encourage the impetuous mentality of the whole society. With the rapid development of China's economy, this social psychology will make people more eager for quick success and instant benefits. This may be perceived by visitors in front of the beauty booth, with a mixture of envious and helpless sighs.

All in all, the "Beauty Exhibition" is becoming more and more popular. It's not a good thing. A proper cooling down is beneficial to the long-term development of the exhibition industry and exhibitors.