Dongguan Convention And Exhibition &Nbsp

In the final analysis, the exhibition industry is not the competition within the city, but also the competition among the plates.

Recently, Dongguan, Guangdong, launched the work plan to promote the development of Dongguan's Convention and exhibition industry, which will invest not less than 20 million yuan a year for the special funds for the development of MICE industry.

As we all know, Guangzhou and Shenzhen are the two most developed cities in the Pearl River Delta region. Guangzhou's Canton Fair and Shenzhen's high tech fair are famous exhibitions with strong brand effects. Dongguan, located between the two places, opened up a way of exhibition development by combining the advantages of the industry and taking advantage of its own advantages.

Government support

Special funds help MICE industry

On the morning of August 1st, the joint meeting of Dongguan municipal Party and government leading bodies was approved and passed the "work plan for promoting the development of Dongguan Convention and exhibition industry" in principle. The plan revealed that Dongguan will set up a special fund for the development of MICE industry and promote the sustainable development of Dongguan's MICE industry.

It is understood that the annual financial investment of the special fund is not less than 20 million yuan, mainly for the cultivation of important exhibitions and brand exhibitions, and the introduction of large-scale exhibitions at home and abroad to promote the exhibition industry image and create "China Exhibition City" and promote the sustainable development of Dongguan's MICE industry. Special grants or awards should be given to key exhibitions, brand exhibitions, growth exhibitions, import exhibitions, integrated exhibitions, professional exhibition companies, professional buyers, brand exhibitors, international certification, publicity and promotion, business and festivals, etc., so as to give full play to the guidance and motivation of financial funds and promote the sustainable development of Dongguan's MICE industry.

According to the plan, Dongguan has a large scale, high degree of marketization, strong influence, industrial transformation and upgrading of fairs, trade fairs, fair and so on. According to the scale, popularity, exhibitors quality, spectator flow, exhibits quality, operation level and other standards, every ten years will conduct a review and appraisal of the major exhibition projects. The projects identified will be supported by the municipal government as a key support and will be subsidized according to their scale. The special funds are mainly used for the exhibition site rent, promotion and promotion, professional buyers invitation, booth construction and other actual expenses.

At the same time, it is not included in the ten largest in Dongguan. Exhibition project But held in Dongguan for more than one session, closely related to Dongguan's industrial development, can effectively promote market consumption and fill the gap in the exhibition market. In the past year, the exhibition with good results and good prospects will also have the opportunity to be selected by the municipal government to develop and support 5 annual growth fairs and subsidize them.

In addition, a joint conference on the development of MICE industry will be established in Dongguan. The municipal government will take charge of the leadership as the general convener and convene a joint meeting of the Convention and exhibition industry on a regular or irregular basis, and timely study and solve the problems related to the development of the exhibition industry.

Optimize exhibition hall

guide Differentiated management

According to the plan, the exhibition venue will be optimized to guide the differentiated operation of the exhibition hall. Luo Bin, deputy director of Dongguan economic and Information Bureau, said in an interview recently that Dongguan has three professional exhibition halls, namely, Guangdong Modern International Exhibition Center, Changping Convention and Exhibition Center and Dongguan International Convention and Exhibition Center. We should further clarify its direction of development, form dislocation operation and prevent vicious competition.

The Dongguan International Convention and Exhibition Center is located in the center of the city, mainly for new exhibitions and large and medium-sized consumer exhibitions under 30 thousand square meters, including the Expo, the Expo and so on. The Guangdong modern international exhibition center is dominated by large-scale comprehensive exhibitions such as the large-scale exhibition and the fair. The Changping Convention and Exhibition Center is no longer an important professional exhibition hall, but has gradually been transformed into a display hall to hold a small and medium-sized exhibition related to the industry in the eastern part of Dongguan and a major consumer and agricultural exhibition oriented to the eastern towns, such as the Beijing Kowloon agricultural fair. Dongguan gymnasium is not usually used as exhibition purpose, especially in the same period and the same type of exhibition with Dongguan International Convention and Exhibition Center.

Jiang Huai, Executive Deputy Secretary General of the Dongguan Exhibition Industry Association, said: "with the development of the economy and the importance of the exhibition industry, the problem of competition in the old and new pavilions is reflected in many places. However, Dongguan has solved this problem in 2006. In the final analysis, the exhibition industry is not the competition within the city, but also the competition among the plates. "

As Jiang Huai said, Dongguan was aware of this problem very early, and integrated the positioning of the exhibition hall in a timely manner, and began the optimization and integration of exhibition in Dongguan. Even if the two professional exhibition pavilions of Dongguan International Convention and Exhibition Center and Guangdong modern international exhibition center are combined, the joint-stock enterprise of Guangdong Modern International Exhibition Center Co operates. In conjunction with the two major pavilions operated by industrial exhibitions and other exhibitions, enterprises will operate according to the industrial exhibition mode. Up to now, it can be seen that the two pavilions with the most complete supporting facilities were combined to operate at that time, which is conducive to balancing the interests of all parties and integrating similar or related exhibitions, effectively avoiding duplication of exhibitions and vicious competition.

Experts pointed out that Dongguan is located between Guangzhou and Shenzhen. It is inferior to Guangzhou and Shenzhen in terms of city status, trade development level, population size, radiation effect and so on. If we want to highlight the tight encirclement, Dongguan must take a different road of development. The management of Dongguan pavilions should also be constantly optimized to strive for a differentiated operation.

Relying on Industry

MICE industry and industry complement each other

Liu Zhigeng, Secretary of the Dongguan Municipal Committee and director of the Standing Committee of the Municipal People's Congress, stressed that the exhibition industry has become one of the important industries in Dongguan. It plays an important role in the development of related industries and in shaping the image of Dongguan. Next, we must strive to develop and manage the exhibition industry. In particular, we must do a good job of combining this exhibition industry with related industries to further promote the development of "trade Dongguan".

Relying on industry exhibition is a major feature of Dongguan Convention and exhibition industry. For example, the annual "power fair" relies on Dongguan's computer information enterprises and computer complete matching rate of up to 95% of the huge industrial advantages. Similar to this, especially the "famous furniture exhibition" area expanded to 260 thousand square meters, continue to lead the trend of international furniture; the "Expo" scale expanded again, the turnover amounted to 53 billion 900 million yuan; the international car rendezvous moved to Houjie, the largest scale in history; and Humen's clothing fair, Dalang's wool show, Dongguan shoes exhibition and shoe machine exhibition were built on the basis of their respective superior industries. These exhibitions have made good achievements, and in turn, these exhibitions have also effectively promoted the further development of the industry. For example, some furniture manufacturers in Houjie factories did not hire salesmen, and the annual sales volume was placed on orders of two annual furniture exhibitions. Many businessmen from Taiwan, Hong Kong businessmen and foreign businessmen came to Houjie to participate in the exhibition. Many people chose Houjie as their production base, and the local furniture manufacturing industry in Houjie also greatly improved the speed of product upgrading and the quality of production and production under the influence of new information brought by these foreign furniture manufacturers.

Dongguan's Convention and exhibition industry has been evaluated as "first market and then Exhibition", which shows that Dongguan has a good industrial foundation. Meanwhile, it reveals the bottleneck of Dongguan's MICE industry from another aspect, that is, the exhibition industry itself is not perfect and mature. Although the exhibition industry in Dongguan has developed a number of famous exhibitions such as furniture exhibition, Expo and clothing exhibition, the overall development level of MICE industry is not high. For this reason, experts generally believe that Dongguan should make better use of industrial advantages and take the route of professional exhibitions. At the same time, we should enhance the scale, cooperation and cultural connotation, and take advantage of market leverage to participate in the cooperation and competition of international exhibition economy. We should introduce and merge some famous brands at home and abroad to introduce Dongguan.

It is understood that according to the plan, by 2015, Dongguan is expected to hold 110 exhibition activities, with an exhibition area of 2 million square meters. Among them, 60 large and medium scale exhibitions with an exhibition area of more than 10 thousand square meters will be formed. 10-15 independent brand professional exhibitions with regional influence will be cultivated and 2-4 national famous brand exhibitions will be introduced to enhance the comprehensive competitiveness and domestic and international influence of Dongguan's exhibition industry. Apart from its own advantages, it is inseparable from the careful and ingenious operation of the government and exhibition agencies in Dongguan.

[related links]

According to the notice of the Dongguan municipal government on identifying the key enterprises (projects) of 2010-2011 years' circulation of Commerce and trade in Dongguan, the following ten exhibitions have been identified as the ten largest exhibition items in Dongguan:

1. international furniture (Dongguan) Exhibition

2. Guangdong foreign investment enterprise products (domestic sale) Exposition

3. China (Humen) International Fashion Fair

Dongguan computer information products Expo 4.

5. China International Film and television animation copyright protection and Trade Fair

6. Dongguan International Mould & Metalworking Exhibition and Dongguan international rubber, plastic, packaging, die casting and casting exhibition.

7. China (Changan) International Machinery and Hardware Mould Exhibition

8. China (Dalang) International Wool Textile Products Fair

9. Dongguan shoe show and shoe machine exhibition

10. Guangdong international auto show fair