Han Buyong, The Famous Shoe Store: There Will Be Several Families In The Future.

Just after the middle of the year, China experienced great joy. Group buying Enterprises are facing the inventory of re shuffling. For the current situation and future development trend of group buying website, CMO Han Buyong, a famous shoe store, said in a recent interview with President net that group buying will gradually settle down, and eventually only a few excellent ones will be left.

Han Buyong believes that group buying is a double-edged sword. He said: "bad group buying will become a tool to wipe out guns, such as TaoBao Juhuasuan, a lot of people have fallen heavily in the market, not just to see that it can sell a lot of goods. First of all, it depends on whether the discount of the goods is low. It is hurt if the business is done below cost price. If it is a brand, it can buy experience with group buying. But on the whole, there will be a game problem with brand cooperation. If group buying can bring real customers to brands and businesses and bring more long-term benefits, it will be win-win or even triple win. Customers win, group buying sites have gained benefits, and Brand Company has also gained benefits, which will be a relatively benign development mode. But if the group purchase website disregards the profits of Brand Company or businesses, this is not sustainable, and there will be great obstacles to the future.

In fact, in the past six months, group buying website The change from heat to cold: Although the situation in the first quarter is still good, the second quarter was driven by capital cooling, talent flow and soaring advertising costs. Many group buying enterprises entered the cold winter ahead of schedule. On the other hand, short term sprint can match business, but if we can not gain profits over a longer period of time and fail to form sustainable cooperation, the basis of cooperation between the two sides is very weak and unavoidable.

"Group buying has great advantages in catering and tourism, and localized catering and tourism marketing in group buying form is a good way." Han Buyong said that for the relationship between B2C enterprises and group buying, there is a balance between the two parties. He believes that if group buying can consider long-term benefits and make a sustainable development model, it can survive in this "hot and dry" era and achieve greater development.