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    Luxury &Nbsp; "Ask China"

    2011/8/5 18:18:00 59

    The Luxury Management Asked.

    In July 30th, the 2011 International Luxury Summit Forum was held in Nanjing.


    The leaders of the world's top luxury brands from LV, MontBlanc, star customer and CEMNI gathered in Jinling, asking China to jointly explore the way of China's luxury industry and explore the future direction of China's market. Baskin, former president of LV, Lu Xiaoming, President of MontBlanc China, Xue Lei, Professor of the Department of business strategy and policy, Tsinghua University, and member of the United Nations development program, Ms. Scarlett, respectively made a keynote speech entitled "strategic map" of international luxury goods, "China's luxury road map", "talent strategy of fashion industry" and "integration of East West fashion industry". Participants also shared the experience and experience of luxury industry. In the future Chinese market, luxury leaders are equally optimistic, and hope that more and more Chinese consumers will understand luxury culture and love and eventually buy luxury goods.


    It is understood that 2011 international fashion luxury goods. Summit It is also the most high-end forum in Nanjing this year, and all those who are invited are big shots. Li Jiaming, the famous host of CCTV, presided over the forum.


    The exclusive contractor CEMNI Millennium jewelry displays hundreds of luxury jewelry at the venue. model On the spot, we can deduct millions of jewelry including yellow white drill, tourmaline, gourd jade and so on. The top RV star guest is also the first time to appear in Nanjing. This luxury luxury car decorated with CEMNI diamonds and other luxury luxury cars cost more than a Mercedes Benz S grade car only on the front face grille and four wheel hubs.


    Benefiting from the economic take-off and the improvement of China's social living standard, consumers have consciously set up the concept of high-end fashion products. It is reported that the theme of this summit is "ask China". Nearly 300 senior people from all over the world's high-end fashion industry share the experience of brand development through keynote speeches, visits and interactions, Sharon, and make speeches and discussions on the world's high-end fashion industry, consumer psychology changes, and the status of China's high-end fashion products.


    As we all know, over the past more than 10 years, nearly 18 thousand billionaires and 440 thousand millionaires have sprung up in China, and this figure has driven nearly two hundred and fifty million of the middle class who have the ability to buy and love to invest in fashion. The annual growth rate of luxury consumption in China is more than 20%, which has become the second largest luxury consumer in the world after Japan. It is estimated that by 2015, China Luxury goods Consumption will account for the world's total consumption of luxury goods from 20% now to 29%, about 80 billion dollars a year.


    From 2005 to 2011, the luxury industry in China increased exponentially. The noble blood of the international luxury brands gradually penetrated into the Chinese market. How will the Chinese take part in the operation of the international luxury market with the huge amount of new capital? With the impression of Oriental culture, can we make the dream of a world-class luxury brand owner? Why do luxury goods exist in China? What's the reason for it? Is it a focus on brand lineage or a short-term profit? This summit discussed different business models and strategies, bringing the finishing touch to the domestic luxury industry. {page_break}


    It is reported that this is the first time that Tsinghua School of management has moved the fashion forum to the cities outside the "northern Guangzhou and Shenzhen". Professor Xue Lei said that Tsinghua Institute of economics and management will continue to host a series of fashion theme forums and salons to enhance the interaction and relationship between academia and industry. It will build a communication platform for the elite of the fashion industry at home and abroad, and sincerely hope that China's fashion elite will expand their business knowledge and develop an international perspective through close communication with the masters, thereby enhancing the competitiveness, innovation ability and brand reputation of the company.


    Tsinghua School of economics and management, Paris HEC business school and French Fashion Institute have keen insight into the rapid development of China's fashion industry and the shortage of fashion management talents. In 2006, the first phase of the "Advanced Fashion Management Course" was jointly launched. So far, the 5 phase has been successfully held. The management talents and professionals from the fashion industry have highly appraised the project after completing the course study of the project, thus raising a climax of fashion management learning, and the sixth phase is also about to start in September 2011.


    Participants of the project include management talents or professionals including fashion / luxury goods industry (including textiles, clothing, fur, cosmetics, perfume, jewelry, clocks, etc.) and related industries (including IT, media, financial investment, services, retail and public relations).

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