"Brand Bathing" Has Become Fashionable?

The "fake foreign devil" status of "Da Vinci" furniture has been criticized by all circles of society, but in the clothing market, the "fake foreign devil" frequently appears. Reporters visited the market and found that "foreign trademark "Foreign brands" are becoming a new trend in the clothing market. These brands that claim to originate from France, Italy design and New York represent several times the price of their products than those using Chinese brands or trademarks. But with only a little investigation, we can see that their origins are rather doubtful.

Yesterday, reporters visited a number of department stores in Nanjing East Road, and found that nearly half of the brands used English letters, many of which did not even have Chinese translation. We can look at the labels of these brands, most of which are produced in China. A salesperson explained that this is because "brand is foreign, design is foreign, but production is at home". But when the reporter chose some foreign brands with high reputation, they found that their "foreign identity" was vulnerable.

For example, a "foreign brand" headed by "M" has claimed to be a "family brand" after landing in China. Many consumers also thought that the brand came from Europe. But on the official website of the brand, it is clear that whether it is "international fashion men" or "casual jeans men", they are all "Chinese original brands" and the so-called "family brand" was formed only in 2000.

Insiders also revealed that some " Foreign brands It does come from abroad, but that is the result of "brand bathing". For example, a "J" brand shoes originally claimed from Italy is a well-known local brand. But on the brand's product, the origin is labeled Dongguan. According to the official website of the brand, the so-called "long history" brand of Italy was born in 2001, which is specially designed for Chinese consumers. The industry pointed out that this is the clothing market is quite common "bathing" production enterprises registered a trademark abroad, or the acquisition of a local brand, the use of these brands in the domestic production of goods, will be able to "made in China" packaging into "made in China, foreign design" and even "made in China, imported" brand.

Reporter survey found that the current market "foreign brand" clothing mainly has four kinds: one is the authentic foreign brand; the second is the foreign brand cooperation with domestic enterprises, in the domestic OEM production, the third is "washed" "foreign brand"; another is the design, production and sale of all localization, but in the registered trademark with the "foreign name" of "fake foreign devil". From the bulletin of the Trademark Office of the State Trademark Office in recent years, the trend of "made in China and naming in foreign languages" is very obvious. Among them, there are forty or fifty registered trademarks and names of all shoes and clothing, each of which has exceeded the trademark name, all of which are intended to be registered trademarks of Chinese characters.

In the market, the latter three "foreign brands" Clothes & Accessories It accounts for more than 1/3 of all brands, and is especially popular in high-end shopping malls. An important reason is that after the "foreign name" is used, the price of the product is higher, and consumers will not be suspicious. For example, on some Chinese brand counters, shirts and T-shirts, which are very similar to the "M" brand, are priced at only 2/3 or 1/2. {page_break}

"The origin of these brands is true and false," he said. "There are many false propaganda and exaggerated publicity." When we introduce brands, we also suggest that they use Chinese names, but enterprises feel that the price is not high if they are in Chinese names.