International Shoe Exhibition Intensive &Nbsp; Vigorously Promote The Exchange Of Industry.

Since April 1st this year, the European Union has formally lifted 16.5% of the high anti-dumping duty on Chinese leather shoes, which has been defeated for five years. For foreign dealers, with this part of their profit margins, they are starting to increase orders to Chinese shoe companies. At the same time, with the continuous increase of per capita income and the increase of consumption power, the demand for footwear brand and quality is increasing day by day, and the majority of shoe traders at home and abroad have landed in China.

　　 Overseas businessmen Landing in succession

In April 30th, the thirteenth China Dongguan international shoe exhibition, shoe machine exhibition and shoe material exhibition (the 2011 spring Dongguan shoes exhibition) confirmed the trend of the market. Whether it is to expand the Asian or international market, or to match the domestic economic development, it is the best time to attack the domestic market.

2011 spring Dongguan shoe show attracted nearly 500 exhibitors, and the proportion of overseas exhibitors increased significantly. It is understood that luxury brands in the world, such as LV, GUCCI and PRADA, already have a high reputation and complete sales network in China. The leading brands of domestic shoes such as BELLE and Saturday (002291, stock bar) occupy more than half of the middle and low end consumer market below 1000 yuan. Only the retail price range from 1000 yuan to three thousand or four thousand yuan has considerable room for development, which is suitable for the expansion of overseas two or three line brands. Therefore, the exhibition also attracted a lot of such enterprises to participate.

In the spring of 2011 Dongguan shoe show TATUAGGI, a high-end Portuguese shoe brand that has participated in the Dongguan shoe exhibition many times, has found a number of suitable domestic partners during the exhibition to give its brand a further boost in its domestic business. The organizers also arranged a fashion show for Italy's high-end men's shoes, Rowley, to enhance their brand image.

　　 Fall shoes exhibition Be supported by many parties

The export market has warmed up, especially the European shoe orders continue to grow. This is a great opportunity for a large number of Chinese shoe companies that still take foreign orders. Following the successful holding of the spring shoe exhibition in Dongguan, the fourteenth China Dongguan international shoe exhibition shoe machine exhibition and shoe material exhibition (2011 autumn Dongguan shoes exhibition) will be held in from November 1st to 3rd. The head of the project said, "in the same period as the Canton Fair shoe exhibition, the organizers will strive to create an international platform for both internal and external sales, which will bring new business opportunities for shoe manufacturers at home and abroad."

Reporters learned from the organizers of the exhibition that in order to attract more overseas buyers, the autumn Dongguan shoe exhibition will be held in conjunction with the Canton Fair shoe exhibition. It will greatly facilitate buyers to visit two exhibitions at the same time, offering an additional choice for buyers of high-end shoes.

The success of the Dongguan Shoe Fair is based on the strong desire of more and more international brands to open up the Chinese market. For this reason, the Dongguan shoe exhibition will add an international brand corridor in the fall to lead the world's brands to develop the domestic market. It is understood that the organizers are actively organizing a group exhibition with the Italy footwear industry association. At present, the exhibition brands have BRUNATE, EMOZION, CERUTTI and so on.

Dongguan leather shoes Association, which has the largest resources of local shoe enterprises, will also organize a large exhibition hall to fully display the craft and quality brand of Dongguan shoe making, which will bring a more prosperous new look to the exhibition. In addition, Hongkong Footwear Association, Dongguan shoe material association, Taiwan shoe machine Association and Dongguan shoe machine Association will continue to support the Dongguan shoes exhibition.

Vigorously promote exchanges in the industry

To enable exhibitors to effectively highlight the brand attractiveness and attract professional audiences and maximize the effect of exhibitors, autumn Dongguan shoes Fair will cooperate with professional design companies to provide personalized exhibitors design for exhibitors. The exhibition site will also be equipped with elaborate fashion show, displaying the latest fashionable fashion shoes for men and women, and promoting the brand image of the exhibitors in an all-round way.

At the same time, clinging to consumers is a magic weapon for the success of footwear enterprises, and the current consumer buying habits of footwear and leather products have been shifted from satisfying demand to pursuit of taste and fashion. Buyers and exhibitors have paid much attention to the trend of the trend. 2011 autumn Dongguan shoe exhibition will continue to cooperate with the world trend forecasting authority WGSN and the German shoe show GDS, the official fashion trend publishing agency Y-Trends, and hold another trend forecast conference at the autumn exhibition to provide accurate trend prediction and insightful market analysis.