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US Bond Infringement?

2011/8/8 10:29:00 34

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United States and costumes related personage days ago

Express

With the launch of Transformers 3 in China, the United States has launched the "change 3" series of about 80 products, with a total shipment volume of nearly one million pieces.

It is understood that the 3 series of clothing priced at 79~100 yuan, if sold at full price, will bring about 80 million yuan sales for American Apparel.

The "change 3" series of American Apparel

product

Authorized by Hasbro Inc and Paramount Pictures, these people refused to disclose specific licensing fees.

However, the personage introduced that the animation authorized the United States and the state clothing to cooperate with the foreign party in the way of income sharing, in which the proportion of the foreign party obtained is generally about one digit percentage.

In addition to the development of "change 3" series costumes, Smith Barney continues to play in the movie.

Conduct

Implantable marketing, "change 3" actor in the movie wearing American state clothing products logo clothing for about 5 minutes, for this cost, the above said that it is in accordance with international practice to pay.

It is understood that in 2009, Metersbonwe and Transformers 2 for the first time, the main content of cooperation is the product licensing, that is, to authorize Transformers's products to the Metersbonwe T-shirt, and make the pattern on the top of the clothes. In that year, with the blockbuster movie, the United States Transformers series T-shirt sold about 1000000 pieces.

After the taste of Transformers 2, from last year,

Metersbonwe

In collaboration with classic cartoons such as "black cat sergeant" and "Saint Seiya", a series of T-shirts with different themes have been launched. Many "70 after" and "80 generation" have been spreading around the Internet, attracting a large number of fans to rush to buy.

At the end of April this year, Metersbonwe was granted exclusive authorization by Japanese animation company Dongying animation, and launched the "Saint Seiya" series T-shirt, which is sold in stores nationwide.

The comic book adapted from animated cartoon left behind a profound childhood memory.

For the 80 year old Seiya fans who grew up in the early days of Saint Seiya, this cartoon is too cordial.

"Many people gather together twelve sets of T-shirts for gold fighters at once."

Mei Bang clothing related people said.

In June, Metersbonwe also launched the online classic game "plant vs zombies".

series

T shirts are available for sale at designated stores in Shanghai and Hangzhou.