Reasonable Plagiarism Is A Skill And Market Strategy.

For academic fashion designers, copying others' works is a terrible thing.

Even the similarities in the style of writing are dishonored.

But for businessmen, copying is a market strategy. Although a little passive, it can save development costs and is very effective.

From the point of view of marketing, the cycle of a clothing style can be divided into incubation period, germination stage, rising stage, mature stage, peak stage, recession stage, or life cycle period.

"Alteration" is actually a brilliant market pursuit tactic.

It saves the development cost of exploring the market, and also reduces the risk of small and medium-sized enterprises to the greatest extent, and ushered in huge profits.

Melton, the famous American advertising designer, is a master of "alteration".

Melton said, "I hope you can pay attention to the value of the concept of" alteration ".

My success, by conscience, is not what I can do by my own strength.

It is a very important concept that I took advantage of your wisdom to "alter" the design patterns of all of you. Melton used the concept of "alteration" to get rich.

When he was 16 years old, he worked in a shoe and hat factory. He often asked the mechanic if he had those leather shoes, "can these patterns be changed?" the answer was negative.

He decided to give it a try himself.

He knew that women liked novelty. He pplanted the bonnet on the hat that was popular at that time to shoes. This is a kind of "alteration".

Melton first made two beautiful shoe flowers with pale yellow soft leather and set them on a pair of dark yellow leather shoes.

At work, he quietly put the shoes on his desk and left the workshop.

On the second day, he was deliberately late and wanted to see the reaction of others.

He saw that the workbench was surrounded by people.

People are talking happily about those shoes.

When people saw him, they said with admiration, "Milton, you have created a pair of beautiful shoes."

Melton said, "thank you for your compliment. I think it should be said that Melton has" altered "a pair of beautiful shoes.

From then on, women began to have beautiful flowers on their shoes.

Theoretically, this is actually a kind of development design, and there is no patent in popular fashion.

In fact, the concept of design should be the result of the comprehensive calculation of market demand, style color and fabric, business network, processing conditions and quantity and profit, and it is definitely not only the problem of contour, style, color, and flower shape.

Only when fashion design is published as a work of art, will the judges deduct the score because of the familiar style.

The increase in profits and taxes has become a glorious taxpayer: the expansion of scale and the recruitment of laid-off workers have made positive contributions to the society.

The era is different. The "alteration" of clothing is still one of the main methods adopted by most small and medium-sized clothing enterprises.

But unfortunately, they have not received theoretical support.

However, the practice of entrepreneurs has proved its feasibility.

Because alteration is usually based on the embryonic style of the market as a reference model for fine-tuning redesign, and therefore generally does not involve intellectual property rights.