Hong Huang: There Is No Luxury Industry In China Now.

Da Vinci furniture incident shows that China urgently needs to cultivate its own luxury goods. brand 。 Recently, China interactive media group CEO Hong Huang, editor in chief and publisher of world metropolis iLOOK, also accepted the interview with Shenzhen Commercial Daily reporter: "there is no luxury industry in China now." "we don't have brand awareness."

China will be the most important luxury market.

Reporter: what is the current development of the luxury industry in China? What industries and brands are growing faster?

Hong: China is the most important luxury market in the future, but we do not have any luxury industry to speak of. Chinese people own their own luxury goods including tea, wine, and some supplements. However, the national brand has not been set up, such as Pu'er tea, some are very expensive, but you can't say that one brand is better than others.

Reporter: what do you think is the comparison between China's luxury industry and foreign countries?

Hung: we have no brand awareness and no brand vision.

Reporter: from the Da Vinci furniture incident, we can see that China urgently needs to cultivate its own luxury brand. At present, what difficulties do China need to solve in establishing the national luxury brand? Is China's consumer not mature enough?

Hung: This is really a long story. I think the key is whether we have the ability to develop our brand, which requires investment, patience and vision.

Reporter: please tell us about the future of China's luxury industry.

Hung: there is no luxury industry in China now. We can replace the luxury goods of international brands. They are not similar products, such as handbags. You can tell which brand of Chinese brand is the same name as Hermes. Not for the time being.

"I do not like luxury".

Reporter: it is said that your mother Zhang Hanzhi likes Louis Weedon shoes, and your friend Zhang Yonghe and Liu Suola also have a certain preference for a luxury item. In your circle, what are the "gamers" who like to buy luxury goods? What brand luxury goods do they like to buy?

Hung: my mother never buys luxuries. She's too expensive. Many of my friends like to design a lot, but there are not many luxury goods. Zhang Yonghe loves design and sees good design go nowhere. However, it is not necessarily a "gamer" of luxury goods. He does not look at price, quality and design. Sola is very particular about it, but it is also not a luxury consumer. Compared with Zhang Yonghe, sola has a preference for handwork, especially the design of ethnic handmade traces. But she never buys luxuries.

Reporter: it is understood that your first chanel bag was in 1984, can you tell me about your experience in purchasing or collecting luxury goods?

Hung: I didn't have the luxury concept at that time, and it was late, definitely not 1984, probably in 1991. When I got a raise, I decided to go out and buy myself a gift. My company was wandering around the five street 54 street, and I went to the Chanel shop in 57 street. I thought a small bag seemed to be familiar with it. It seemed that I had seen an advertisement or a star had recited, and I went in and bought a super small Lingge bag.

Reporter: why do you like to buy luxury goods? Do you think buying luxury goods is a face saving? What do you think are the preferences of women nowadays?

Hong: I don't like luxury goods. I don't think buying luxuries is a face saving. I don't know what preferences women buy luxury goods.

Reporter: Nowadays, luxury consumers in mainland China no longer come from celebrities. Have many of your urban middle class friends now become the backbone of luxury consumption in China?

Hong: Yes, the marketing of luxury goods is very powerful and powerful. (Luxury Marketing) has become a household word.

Luxury management is stupid.

Reporter: Nowadays, many people regard luxury goods as a way to invest and manage money. Do you have any experience in this field?

Hong: No, and I think it's "silly".

Reporter: how do you think luxury goods should be selected as a way to invest and manage money? What should you pay attention to when choosing? What channels should you buy?

Hung: luxury goods are consumer goods, not financial products.

Reporter: do you collect luxury goods? Do you have any way to cash in?

Hong: I have no collection.

Reporter: what kinds of brands do you think are more valuable in investing?

Hong: I don't know.

Reporter: some people say that luxury is the psychology of the upstart. What about you?

Hong: it's only part of it.

Reporter: what do you think is the source of value of luxury goods?

Hong: brand, quality and limit.