Chengdu City Brand Overseas Marketing &Nbsp; Image Film Appeared In New York Times Plaza

On the morning of the eastern time of the United States on August 1st, the Chengdu city image promotion film appeared at the New York Times Plaza electronic screen.

This image of the city with the theme of "typical China, the home of the panda" shows Du Fu Thatched Cottage, San San Linghai, Chengdu old teahouse, Chunxi Road and so on.

Follow the law of overseas propagation

Rotate in two periods.

The leisure of old Chengdu in Kuan Alley and Zhai Alley, bustling bustling business district...

This 30 hour promo is a skillful combination of the panda's highly influential element with the highlights of Chengdu's historical and cultural blocks Kuan Alley and Zhai Alley, Wuhou Temple, Lounge Bridge and downtown Chunxi Road. It perfectly interprets the urban characteristics of Chengdu's "integration of Oriental tradition and modern fashion," and demonstrates the spirit of Chengdu's "harmony, tolerance, wisdom and innovation" through the combination of classical and modern life and art.

Reporters learned that the "typical China, panda hometown" image displayed on the electronic screen of New York Times Plaza in the United States is an overseas article specially produced by Chengdu for overseas markets.

As early as January this year, another version of it has been broadcast in the mainstream Western media such as CNN, Broadcasting British Corporation and BBC, which has aroused great concern from all walks of life.

"This city

City brand overseas marketing

Continue the "Panda" element

In recent years, our city has been committed to strengthening external publicity and expanding international exchanges, through many years of external publicity and work.

"We are still carrying out the overseas marketing of Chengdu's urban brand around the panda."

Huang Lin said that the panda, as a city card, often appears in Chengdu's various foreign economic and cultural exchanges, and has a strong sense of identity abroad. It can be said that the element "Panda" can represent both Chengdu and international.

We have successfully launched a series of urban brand marketing campaigns around the panda brand from the global launch of the "Earth Hour" to the global campaign of "giant pandas".

"The overseas marketing of city image should be forward-looking and professional. The New York Times media resources acquired by Xinhua news agency are a high-end platform and an important window."

Huang Lin said that after last year's successful use of panda brand marketing, Chengdu's activities such as Kung Fu Panda 2 and other activities have further intensified overseas marketing efforts to enhance Chengdu's influence.

240 square meters "China screen"

Chengdu shows its image to the world

According to the introduction, New York Times Plaza is a bustling business and entertainment center, with a daily flow of up to hundreds of thousands of people. It is called "the crossroads of the world".

According to official statistics, Times Square attracts about 40 million visitors from all over the world every year, equivalent to 14% of the American population.

Xinhua, the state news agency, rented a large screen with a height of 19.5 meters and a width of 12.2 meters in building 2, New York Times Plaza.

Since August 1st, the LCD display has been broadcasting the news of Xinhua news agency and displaying China's image. This is the first large-scale outdoor display that Chinese institutions have long rented in New York Times Plaza.

As an engine city for the development of the western region, Chengdu's international influence has been rising.

Up to now, 200 world top 500 companies including Intel, IBM, Ma Shiji and so on have come to invest and develop in Chengdu.

Last year, Forbes magazine published an article describing Chengdu as "the fastest growing city in the world in the next 10 years".

This time, through the nearly 240 square meter "China screen", Chengdu has shown the image to the world and Zhang Xian's openness and confidence in Chengdu.