The Universiade Interrogates Shenzhen &Nbsp; The Image Of The Accused Is Cold And Reckless.

Current Universiade The slogan is "start here". This slogan shows the historical status of Shenzhen as a "trial field" and "pacesetter" in the process of China's reform and opening up.

　　 city management Lack of innovation, the image is cold and reckless.

The Universiade interrogates Shenzhen

Editor's note / in less than a week's time, the Universiade in Shenzhen will be opened. The slogan of this Universiade is "start here". This slogan shows the historical status of Shenzhen as "experimental field" and "pacesetter" in the process of China's reform and opening up. However, the measures taken by Shenzhen to ensure the safety of the Universiade have been prohibited, such as prohibiting migrant workers from getting paid for visits, dismantling the convenience of the people and cleaning up the street furniture. However, the outside world has been questioned. The image of the "pacesetter" and "experimental field" in Shenzhen's reform and opening up has been seriously affected. Why does the Universiade, which can enhance its image, not spread its good city image? Is the spirit of innovation and Reform in Shenzhen gone? To this end, this newspaper from the city Marketing From the perspective of Shenzhen's Universiade, some of the measures adopted in Shenzhen are deeply analyzed.

Clean up 80 thousand "high-risk groups", dismantle convenience measures, and clean up street furniture. On the eve of the Universiade, these measures in Shenzhen aroused widespread controversy.

"No nuisance is self comfort. Our goal is to try not to annoy people." Wang Rong, Secretary of Shenzhen Municipal Committee, said. Whenever a major sports meet is held, it is time for city managers to do their best to show their city charm. But Shenzhen's image to the outside world is so cold and reckless that it shows its self doubt more.

Can the city pick up the city card of Shenzhen in the past?

Shenzhen's danger

"I don't think I am a high-risk group." On the eve of the Universiade, Xiao Hong (a pseudonym) moved back to Shenzhen, because the townsman told her that Shenzhen's recent action to check the rental housing was not so strict at the beginning of the year.

3 months ago, Xiao Hong, a member of the "high-risk group", had to change his job to Dongguan. Xiao Hong was listed as a member of the "Shenzhen free" staff in Shenzhen's "public security high-risk personnel investigation and clearance operation". According to Shen Shaobao, deputy secretary of the Shenzhen Municipal Public Security Bureau and spokesman of the Public Security Bureau, the so-called high-risk personnel are those who have long been in Shenzhen for no reason, who are suspicious of the whereabouts and pose a threat to social security. Specifically, there are criminal offences, no professional occupations, and nocturnal personnel.

Xiao Hong's occupation is the "Miss" of the population. So although there is no criminal record, there is no thought of stealing and robbing and cheating, but there are two reasons for not having a proper occupation and nocturnal nights. So in early April, Xiao Hong moved away from Shenzhen. "Who can do this if we can go home? If there is no reason, who would like to stay in this cold city? As Dongguan's work was hard to find and forced by life, Xiao Hong moved back to Shenzhen at the end of July.

For the security work that has always been questioned by the outside world, according to Shen shbao, the most difficult thing to manage is the high risk population. It is for this reason that there has been a deep action to eliminate 80 thousand high-risk groups.

"Expelling crowd, including controlling tools, is not a unique policy of Shenzhen." Wang Yuming, director of theoretical research center of Shenzhen social organization association, said.

Domestic and foreign media questioned

In July 20th, the Shenzhen City Administration Bureau sent a fax to the major media and websites, detailedly analyzing the difference between "demolition of convenience measures" and "cleaning up street furniture in cities".

Two days ago, the Shenzhen City Administration Bureau held a news conference about "welcome to the Universiade signs advertising and street furniture cleaning and refreshing work". A day later, the major websites began spanmitting the revised report of "5000 facilities in Shenzhen". The report appeared less than 12 hours after the website appeared, and the urban management department immediately made a clarification, detailedly analyzing the intention and the way to clean up the city streets.

"The speed and efficiency of government departments are unprecedented." Dr. Liu Zhigao, a research fellow of Shenzhen Urban Regulatory Commission, told the China business newspaper. Reporters learned that this is a new rule that Shenzhen has recently issued to all departments: a strict censorship has been issued to the outside world, and a quick response has been reported by the media. Moreover, it is required that the head of the negative report should personally catch up and make his voice within 24 hours.

The most efficient corporate organization of the Shenzhen government department originated from a storm at the end of April. In April 27th, the housing and Construction Bureau of Shenzhen published a notice on the work of paying wages and settlement for migrant workers in the construction industry jointly to safeguard social harmony and stability during the Universiade. This document stipulates that May 1, 2011 to September 30th is a "serious period" for arrears of wages for migrant workers. Among the sixth provisions, it is even clear that during the period, "pay attention to appeal" and other means of "pay serious attention", resulting in serious consequences or adverse effects, shall be investigated for criminal responsibility.

The release of the document immediately aroused great social repercussions, but the relevant departments in Shenzhen responded slowly. Finally, this regulation aroused the concern of the central and overseas media. In May 9th, the people's Daily published the commentary on "openness and tolerance should not only be held at the Universiade Stadium", but questioned the move. It was not until this time that the Shenzhen Housing Authority held a news briefing, which openly admitted that the wording of the document was incorrect. Although the Shenzhen Housing Authority withdrew the documents and announced that it was revised and perfected, it was issued separately (until the end of July, the relevant documents did not appear), but it still had a very negative impact on the Shenzhen Universiade.

Government public relations are failing.

Shenzhen has always been a testing ground for China's institutional innovation, and the floating population is the foundation for the development of this city. So the public also expects Shenzhen to show more goodwill.

"I believe Li Ao's words" some things can only be done, and some things can only be said not to be done. " Wang Yuming said that he reviewed the two measures taken as "security offside", both of which were officially announced by the Shenzhen police. Clearing the 80 thousand high-risk personages stems from the press conference held by the police in April 10th. The tool control originated in April 18th. The Shenzhen Municipal Public Security Bureau drafted the decision to strengthen the safety management of the tools to solicit opinions from the whole city. "When issuing any message, there should be a uniform caliber. Some things are released to a great extent, and some things are not as bad as everyone imagined. Once they are spread out, they will be completely broken if they are bad." Wang Yuming believes that Shenzhen should spend money on consulting firms to make assessments.

For example, the Shenzhen Universiade put forward a new traffic control method that is "no odd even number limit line and initiative green travel". Shenzhen has "limited the power to the public" (Shenzhen mayor Xu Qin language), through various publicity initiatives to encourage people to travel green, so that the public through SMS, through micro-blog, apply for suspension or restricted. Liu Zhigao believes that the Shenzhen municipal government has even promoted green travel publicity to pupils, so that pupils can mobilize their parents to restrict their travel. Compared with an executive order limited by a single and odd number, Shenzhen has adopted the modern urban management method of "the integration of the government and the citizens".

"The most important problem is that the management innovation of this rare" City grand meeting "has failed to make more people realize its significance. Liu Zhigao said that the Shenzhen Universiade did a lot of work on green travel. In addition to promoting public restrictions, 2011 new energy vehicles will be launched during the Universiade, and the new 110 km subway network will enable more than 1 million of the public travel tools to go underground.

Analysis on the dissemination effect of Shenzhen Universiade

Cleaning up 80 thousand "high risk personnel in public security"

Negative effects:

Being accused of social discrimination is a face saving project which is a great joy to success. It is a "beginning and end" of the 80 thousand foreign population who made a great contribution to the development of Shenzhen.

Migrant workers are not allowed to petition for pay on May 1st ~9 30.

Negative effects:

Lack of openness and inclusiveness, the management of government departments offside, slow response to public opinion and insufficient innovation in urban management.

Removal of convenience measures

Negative effects:

The accused is not people-oriented, seriously affecting the daily life of the public.

"Do not do odd and even number limit line, promote green travel"

Positive impact:

The effect is positive, but because the propaganda and education is not in place, the outside world does not know enough about it.

The Universiade can not indulge in self admiration.

Tong Hai Hua

In fact, holding international events such as Universiade is the best way to test the management level of a city and innovate the level of social management. Shenzhen City, which has been at the forefront of economic reform, does not seem to have much innovation in the hosting of the Universiade. Has Shenzhen been "complacent"? What are the inspirations or warning to Shenzhen by hosting the Universiade's "Shenzhen approach"? To this end, this reporter invited relevant scholars and experts to conduct in-depth discussions.

Overriding is the concept of "stability" which is difficult to stimulate urban innovation.

China business newspaper: Shenzhen was once the pioneer of reform and opening up, but some of the measures adopted before the Universiade held that Shenzhen now seems to be a bit backward in its reform and opening up. It is even more self closing and more closed. Do you agree with this statement?

Peng Zhenhuai: what impressed Shenzhen in the past 30 years of reform and opening up is its innovative spirit. However, those practices before the Universiade in Shenzhen were a serious setback, which seriously damaged the city's image of reform and innovation left to foreigners.

This shows that Shenzhen's current opening mind is not enough and its tolerance is not enough. This is a serious damage to the image of Shenzhen's city, so that the image of Shenzhen's leader in the reform and opening up in the world will be greatly reduced. These practices adopted by Shenzhen for the safety of the Universiade are a simple way of seeing trees without forests. As a pilot area for reform and opening up, there is no innovation in Shenzhen's security measures for major events, or traditional suppression.

Zhang Naijian: I think it is too early to assess Shenzhen's self complacency and retrogression. Although there are some unsatisfactory places in Shenzhen, Shenzhen is still full of vitality. In the future, the possibility of Shenzhen's retrogression is less likely due to human factors and administrative intervention factors. The main basis for the judgement is that the dependence of Shenzhen and the world economy is increasing, the operation mechanism of the world economic globalization is more perfect, the links between Shenzhen and Hong Kong, Macao and Taiwan are more closely linked, and the integration of resources and the connection of people's connections are more extensive. Therefore, as a new generation of Shenzhen policy makers, we must respect the law of urban development and work hard to strengthen scientific management of cities. "China business newspaper": Why did the security measures taken by Shenzhen during the Universiade do not reflect the spirit of innovation?

Zhang Naijian: now there are deep-seated reasons for the problem. I think there are two main factors: one is to maintain stability passively, and the other is to replace administrative management with legal management. Two. Such a city management method is easy to backfire. Because Shenzhen is a special city with diverse cultures, large international influence, and well-developed communications and spanportation. Everything in Shenzhen has certain representativeness and guidance. Therefore, the management methods of Shenzhen must adhere to the principles of scientific management and people-oriented, and have no other choice.

Peng Zhenhuai: I think the deeper reason is the slow progress of the whole political system reform in our country at present. At present, overriding is "stability". Especially in the Universiade, the overriding thing is "safety". Under such a big background, the sense of innovation of leading cadres may be suppressed.

Don't indulge in self indulge in the Universiade.

China business newspaper: when the Universiade is about to take place, how can Shenzhen enhance its international and domestic image through the Universiade?

Zhang Naijian: the most important thing at present is to vigorously create a social atmosphere of "everyone participating in the Universiade and everyone is the master". Through all actions, we can reflect the national spirit of "having friends from afar". As long as all friends at home and abroad really enjoy the hospitality of "friends" and really feel the "enjoyment" spirit, then Shenzhen's international image will be promoted. The city gate will usher in the eight party guests, but also worry that Shenzhen will not develop without vitality and motivation.

Fan Hong: during the Universiade, Shenzhen should make full use of this opportunity to publicize its city image. The Universiade has a large number of people in Shenzhen, including athletes from all over the world and spectators both at home and abroad. Before coming to Shenzhen, they may understand Shenzhen from other people's word of mouth and media coverage of Shenzhen. After arriving in Shenzhen, athletes and spectators both at home and abroad will be able to perceive the local citizens' spiritual civilization and attitude towards people by contacting Shenzhen residents and contacting service personnel. Shenzhen should help Shenzhen to enhance its international reputation by helping them establish a good city image through their oral communication.

China business newspaper: in fact, there are some bright spots in the Shenzhen Universiade, for example, it has done a good job in green travel, and there are also many innovations in urban management. But why didn't these bright spots spread quickly, and its negative effects spread quickly?

Fan Hong: indeed, there are also some negative information on the Internet and micro-blog. The main focus of the Universiade is on the lives of Shenzhen residents and Shenzhen migrant workers. In my opinion, the relevant government departments do not pay enough attention to these issues. If government departments can actively use various channels, especially grass-roots organizations in the community, communicate with the public in a timely manner and give them a bottom, it may not cause misunderstanding and misinterpretation of the public.

Personally, I think the government should do its best to reflect the affinity of the government in doing its work, and try to make the citizens' lives not too much affected by the holding of large international competitions, nor can they give the public too many restrictions to ensure the success of the activities. Many countries hold such activities, attach importance to people oriented activities, and have little influence on the normal work and life of the citizens.

Peng Zhenhuai: I hope that the Universiade in Shenzhen can be a truly broad participation sports meet, and do not become a self indulged Universiade. I hope that the Shenzhen Universiade can invite some migrant workers friends to participate in the Universiade.