Anta Wants To Rob Lining'S Throne.

The competition in sports industry is extremely fierce. Li Ning Co's decline in performance due to inventory has given Anta an excellent opportunity to catch up.

Anta announced its first half results 8, year-on-year turnover

For the first half of the performance, Anta stakeholders told the "First Financial Daily" reporter that although the performance of some individual companies slowed down, but the sporting goods industry still has many opportunities, Nike and Adidas's rapid growth in recent performance has proved this point.

Previously, Li Ning Co announced that the sales volume of the latest quarterly order will decline, and its annual performance will be reduced by about 5%.

This is related to Lining's market strategy last year. It has not been informed of many.

In 2010, Li Ning Co revenue of 9 billion 479 million yuan, such as 2011 income decreased by 5%, will be about 9 billion yuan.

Anta's turnover in 2010 is 7 billion 410 million yuan. If the growth rate is 28.9% in the first half of the year, the total revenue in 2011 will exceed Li Ning Co, reaching 9 billion 500 million yuan.

However, Anta is also under some pressure, including cost pressures.

In order to reduce the impact of labor costs and other factors, Anta has opened new factories in Anhui, Henan and other places.

Semi annual report shows that in the first half of this year, the cost of Anta production was 2 billion 546 million yuan, compared with 1 billion 943 million yuan in the same period last year.

There was a rumor that a large factory in Dongguan, Guangdong, was forced to close down due to tight funding chains. The people concerned were not familiar with the situation of the factory. Besides, Anta's cash flow was no problem, and it would not default on the money of the foundries.

The semi annual report shows that Anta's trade and other payables amounted to 1 billion 192 million yuan, an increase of about 120 million yuan compared with 1 billion 71 million yuan in the same period last year.

In addition, Anta's cash and bank balances in the first half of this year were 4 billion 373 million yuan, an increase of about 160 million yuan compared with 4 billion 214 million yuan in the same period last year.

The number of Anta brand stores has slowed down. In the first half of this year, the number of Anta brand stores increased by 295 to 7844, and the number of stores increased by 461 in the same period last year.

The reduction in the number of stores may slow Anta's performance.

According to industry sources, from Anta's latest quarterly order meeting, the revenue of this quarter increased by 15%, of which 5% came from the growth of sales volume, and the other 10% came from the improvement of unit price. The sustained growth of performance is not a smooth road, including how to enhance the performance of FILA.

According to the introduction, Anta brand is mainly for consumers in the two or three tier cities of China, Anta.