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Brand Men'S Clothing To The Bright Future

2011/8/9 11:14:00 46

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Brand Men'S Clothing Foreground Green Light

The report on the prosperity index of the apparel industry shows that in the two quarter of 2011, the prosperity index of China's clothing industry was 99.7 points, a slight increase of 0.3 points over the previous quarter, and the warning index of the clothing industry was 100 points, down 20 points from the previous quarter, and returned from normal to normal.

The prosperity index increased compared with the previous quarter, and the early warning index decreased compared with the previous quarter.

Economics

Normal operation of the "green light zone" indicates that the operation environment of the industry has improved.

Specifically, in terms of external demand, according to customs statistics, from 2011 to June, the total export volume of textiles and clothing reached US $111 billion 700 million, an increase of 25.7% over the same period last year, and the growth rate dropped 0.9 percentage points from 1 to May. 1.

Among them, textiles

Exit

45 billion 900 million US dollars, an increase of 28.8% over the same period, the growth rate dropped 2.7 percentage points from 1 to May, and clothing and accessories exports 65 billion 800 million US dollars, an increase of 23.7% over the same period last year, the growth rate increased by 0.5 percentage points from 1 to May.

Cotton prices are still an important factor in textile export enterprises.

As of July 15, 2011, cotton prices have fallen below the 22000 yuan mark per ton, which has put pressure on textile SMEs. However, leading enterprises are expected to gain more advantages and industry concentration will further improve.

Textile leading enterprises are expected to become "flower of the desert" again in this shuffle and remain stubborn vitality.

In terms of domestic demand, from 1 to June 2011, the retail sales of textile garments above the limit amounted to 372 billion 700 million yuan, an increase of 23.92% over the same period last year, and the growth rate increased by 0.44 percentage points from 1 to May.

Among them, the monthly rise in June is more.

obvious

In June, the growth rate was 24.7% in May, and the growth rate was 2.7 percentage points higher than that in May.

In May, clothing sales in some parts of the country showed signs of slowing down due to real price and weather.

But in June, shopping centres resumed discount sales activities. It is expected that the sales volume of clothing will gradually pick up in the second half of this year as inflation pressure falls and sales promotions resume.

Clothing prices are expected to remain high in the second half of the year, with CPI reaching 2.1% in June, a record high this year.

Looking forward to the second half of the year, we will continue to play a good role in men's wear industry.

In the middle and late period of high inflation, we are still optimistic about the men's clothing industry with strong price increase and stable customers.

Under this year's pressure of inflation, men's clothing industry has increased the gross margin by raising prices, making net profit growth faster than income growth.

As China Daily reported since July, the men's clothing listed companies have also made frequent announcements of performance correction and pre announcement: the 2011 median profit growth rate of the seven wolves has been revised from 15% to 30% to 35% to 45%, and the profit of the nine herdwang middle newspapers is expected to grow by 42%.

In addition, in a quarterly report, it is reported that the newspaper bird is expected to increase its profit by 50% to 70%.

Men's clothing industry listed companies

Newspaper industry

The results are generally good, which also confirms our view on the "men's clothing industry with the ability to raise prices in the middle and late inflation" issued in the first quarter.

The men's clothing industry will usher in the peak season in the second half of the year, and the interim valuation standard will gradually shift to 2012. The overall valuation level is expected to have a 20% improvement level by the end of the year.

From the autumn and winter ordering situation, the men's clothing listed companies will grow well in autumn and winter.

Apart from consolidating the advantages of collectivization, leading brands will also focus on market segmentation, and the business men's wear series will rapidly increase against the current consumer preferences.

Therefore, as a whole, we will continue to watch the future market space of medium and high-end men's clothing, especially the high-end business men's clothing, which has strong price increase, high unit price and low price sensitivity to customers.