Uniqueness Is The Weight Of The Handshake Capital Of Clothing Enterprises.

stay Youngor In addition to a group of commercial men's wear brands such as the news birds, Li Lang and so on, the domestic men's clothing enterprises that have landed in the capital market are beginning to show a diversified trend.
In February 15th this year, designers brand Fashion casual men's wear (ZA) has been successfully listed on the NYSE. The left bank of ZuoAn has also become the second Chinese clothing brand that has successfully landed in the New York Stock Exchange after syneia.
Although the time for listing is still short, the recent efforts made by ZuoAn on the left bank to seek the development of brand internationalization have attracted the attention of the industry. What is the significance of listing to China's clothing brand promotion? How does China's clothing enterprises fit the needs of the capital era? How to choose the timing of listing? With these questions, our reporter interviewed a few days ago. Costumes on the left bank Executive Chairman and chief executive, hung Jin Shan.
　　
Listing changes the development path of China's garment industry
　　
Reporter: Why did you have the idea of going public at the beginning? Can you talk about the ZuoAn listing process on the left bank?
Hong Jinshan: capital is the booster of the development of enterprises, and listing will make the development of enterprises achieve a qualitative leap. Many enterprises that have been evenly divided in domestic competition will widen the gap due to the listing of one side. The rapid entry of capital also brings new thinking and operation mode to the traditional clothing industry, exploding its commercial potential energy, and changing and affecting the development path of the entire Chinese garment industry. Thus, over the past two years, more and more domestic garment enterprises have come to realize the importance of capital strategy and begin to welcome the "small upsurge" of listing.
Specifically, our own listing process began as early as 2008. We realize that after many market education, investors in the capital market have gradually learned to look calmly at the concept of "domestic demand" thrown by Chinese enterprises. It is hard to attract them to join in a single prospectus with a good prospect. Only by relying on solid enterprise competitiveness, performance and foresight and easy development plan can we finally achieve the goal of listing.
In February 15th this year, the left bank of ZuoAn landed on the US NYSE. This process is very cumbersome, I will not go into details. To sum up in a word, when the enterprise will be listed, it is not decided by the capital market, but should be decided by the development of the enterprise itself.
Reporter: what are the strategic implications of successful listing for ZuoAn's left bank brand?
Hong Jinshan: I personally believe that if an enterprise or a brand wants to develop rapidly, we must be good at using more social resources to seek more powerful financial support. Through the implementation of capital strategy, we can enhance the value of enterprises, maximize shareholder returns, conform to the value orientation of capital market, accurately grasp the trend and change of industrial development, understand the strengths, weaknesses, risks and opportunities in competition, and make rational positioning and systematic planning, which not only meet the requirements of financing listing, but also guide the actual operation.
Specifically, to the left bank of ZuoAn, we have gained a lot in all aspects after the listing. First, the capacity and scale can be increased. This can solve the capital problems that enterprises need to develop, and obtain a stable long-term financing channel for the sustainable development of enterprises, so as to form a benign fund cycle. Second, more and more social resources can be used to attract talents and expand market space. Now, Japanese and Korean designers have begun to contact us and submit their personal data. Third, it is beneficial to enhance the market's ability to resist risks, and enterprises can better carry out their long-term development strategy after gaining the support of capital market.
　　
If there is a listing plan, sooner rather than later.
　　
Reporter: as a designer brand, the listing of ZuoAn on the left bank has certain representative significance. Do you think that domestic designer brands can not avoid listing on the road of becoming bigger and stronger?
Hong Jinshan: listing is a sensitive and attractive topic for many Chinese garment enterprises, because listing itself is a challenge to the management of the company, of course, it is a process of upgrading.
From the international market, the real big clothing brands are bought and merged through capital. In the process of China's continuous integration with the international market, there are more powerful designers, hoping to use the power of capital to bring the brand of one hand to IPO.
On the other hand, capital also needs to find new breakthroughs. In the increasingly developed clothing industry today, "capital" not only focuses on high technology, but also gives more attention to the fashion industry, especially the clothing industry.
Compared with the rationality of capital inspection of enterprises, enterprises are very puzzled about finding capital, and even do not know why they are listed. I do not think that clothing enterprises that have outstanding performance and profit models are hard to get the attention of the capital market. Whether they have their own uniqueness is the weight of the handshake between the clothing enterprises and the capital.
In the Chinese fashion industry, the topic of "solo dance or group entertainment" has long been discussed. Now it seems that most of the fashion industry is solo dance, but the capital market favors "gold standard and high growth". Against this background, although the actual situation of each brand is different, I believe that for most clothing brands, especially designer brands, in order to become bigger and stronger, besides learning to operate the enterprises with the laws of the market, they should also receive the support of the vast number of social funds, and the best way to seek social capital support is to go public.
Reporter: investment bankers believe that the timing of the listing of garment enterprises is very important. Enterprises must take a long-term view. If plans are to be listed, they must be done at a time when the efficiency of the enterprises is better. Otherwise, they will be late. What do you think of this?
Hong Jinshan: every enterprise leader may have their own perspective on this issue. But in my opinion, there should be at least two preparations for adapting to the current capital age: first, we must respect the rules, perfect the governance structure and standardize operation; we should not be lucky enough to avoid "going public"; two, we must act in line with the direction of industrial spanformation and upgrading, and we need to adapt our strategic planning to the development requirements so as to solve the problems we face and guide our business development.
In fact, the listing is not the end of the development of enterprises, but just a "weapon" on the way to enterprises. Whether or not we can see beautiful scenery after reaching the summit, enterprises are still willing to go all the way to climb the high mountain of "going public".
For the left bank of ZuoAn, I think it is a good thing to intervene in the capital market earlier. After listing, enterprises will break through some bottlenecks in talent, resources and so on.
Therefore, if the enterprise has the idea of going public, it is too early to be late. If we always think that we should wait for all kinds of resources to be in place, it is too late for us to get ready to go public. I always think that many things need to be done in the front. Only when we plan and act early can we make good resources available for us.