The New Shen Group "Ma Yi Fang" Brand Stirs Up The Domestic Linen Clothing Market.

As a shock

The leading enterprises in the cluster industry, the ten strong enterprises of China's flax, the national standard making enterprise of linen products, and the "Linyi Fang" flax of Xinshen group.

At the same time, the official website and Taobao launched a complete industrial chain of linen products in the first place in China, and established a unique industry profit model to achieve a new breakthrough in pformation and upgrading.

Xinshen group is the first enterprise that Zhen Ze intervened in flax production.

Li Jianfeng, general manager of the group, pointed to a linen sweater with a brand name of Nautica, the US line brand. He said, "we have to pay $10 for this garment and $eighty or ninety for Nautica.

Flax has antibacterial, deodorant and biodegradable properties.

Market ‘ the development trend of advocating nature, loving life and green &rsquo.

The famous European automobile companies BMW and Audi used linen products in the interior decoration of automobiles. The potential market of international hemp clothing and products exceeded US $20 billion, and the annual export to New Zealand reached 500 million yuan. Linen clothing is becoming more and more popular abroad. Unfortunately, the price of linen products is higher than that of cotton products, and many Chinese people do not know about linen products, so the linen clothing is basically a blank in the Chinese market.

If enterprises want to develop, they must pform. To achieve leapfrog development, it is necessary to extend the industrial chain and create their own brand is the only way to seek new development of enterprises and to seek new breakthroughs in enterprises. In this context, the company set up the provincial linen textile engineering and technology center, specially hired experts from domestic and foreign top R & D, brand, design, marketing and other experts to carry out technical cooperation and joint development, and the Linyi family "Mayi Fang" brand came into being.

It is understood that since 90s, when the flax industry was settled in China, China's linen products have remained in the position of export processing abroad. The new Shen group, relying on the existing technology, takes the lead in the linen spinning, weaving, finishing and clothing sales industry chain, and sells the flax apparel which is not expensive at the price of 100 yuan to achieve its own upgrading and evolution.

"Ma Yi Fang" is the brand of flax products promoted by the new Shen group this year. It enables the Xinshen group to make OEM from the single European and American enterprises to the level of factory ODM, which indicates that Xinshen has taken the lead in pferring to the flax terminal products, realizing the new industrial upgrading, and improving the product structure.

"&middot"; Finch furniture incident is a warning to us. Only by ensuring the quality of products is the only magic weapon to win consumers.

‘ Ma Yi Fang ’ clothing pricing is not high, but we will certainly insist on high requirements and high standards to make foreign trade garments, and make a brand of flax that consumers can afford.

In Europe, a linen garment can easily cost thousands of yuan, ‘ Ma Yi Fang ’ a linen shirt is only around 100 yuan, and linen garments will soon become popular in the national market.

Li Jianfeng is very optimistic about the market prospects of linen garments.

The construction of China's Flax trading market, which has been put into operation by the new Shen group, has passed the message: building a national integrated market and trading center, forming a product trading platform and information publishing platform that radiates the whole country and the world. It means that the new linen industry begins to shift from heavy production to heavy marketing.

A few days ago, Xinshen group started a big project. They had planned to build a series of living homes of flax family in Zhen Ze, including linen family house, linen family dress Museum and flax family culture museum.

This series of pavilions covers an area of 20000 square meters. After completion, the flax family will be the first flax experience Museum in the world. It will promote the development and production of new Shen group in linen fiber, linen fabric, linen clothing and other aspects. Through the propaganda of flax culture, linen products will enter the common people's homes in China.