Footwear B2C Melee To Be China's Zappos&Nbsp; Sports Shoes Become The Key To Success.

Zappos's success in the United States has created a huge online selling shoe. market 。

In China, there are many people who dream of becoming the gold digger of China's Zappos. Good fun buy Yue Tao, Shoe store There is also a new B2C station on BELLE's online shopping mall, which is located in BELLE, the largest female shoe and sportswear retailer in China.

Crazy sports shoes

Tencent invest happily. BELLE International Investment excellent purchase online shoe city, Alibaba investment shoes library, Le Tao has completed three rounds of financing, footwear B2C has become a pattern of scrimmage.

"It's crazy. Nike and Adidas can discount to less than 60 percent off," said Mr. Cheng, who works online in Zhongguancun software park.

Mr. Cheng is talking about the promotion of sports shoes, which is being carried out by the online shopping mall. The new B2C of the footwear company will be designated as "fanatical sports month" in August, and will take many sports big name products to promote sales, involving 3 international sports brands such as Nike, Adidas, Puma, CONVERSE and so on.

The head of the marketing department of the online shopping mall of excellent purchase said that as the highlight of the "fanatical sports month", the online shopping mall of the excellent shopping mall, in addition to throwing heavy gold on sports goods and giving back to the old and new outdoors, held a campaign to fill in the mailbox to get 50 yuan sports coupons.

A careful netizen found that between August 3rd and August 5th, a good sports brand special sale was also held. Nike also hit the lowest price of 53% off. The other lowest discount was 71% off of the domestic sports shoes brand Anta. "Yue Tao is also doing activities that are full of shops." the online shopping promotion products such as "excellent buy online shoes city" and "good Le buy" are so close, and the smell of gunpowder is very sufficient. When buying shoes, it seems that goods must be sold at three.

Why are sports shoes?

Men's shoes, women's shoes, sports shoes, casual shoes... So many shoes, why do many footwear B2C love sports shoes alone?

According to the data of the National Bureau of statistics, urban residents consume 2.5 pairs of shoes per person per year, and the average annual consumption of Chinese footwear is 1.9 pairs. The United States, France and other developed countries are 7.3 pairs and 5.8 pairs respectively.

The relevant data released by the Qing Research Center show that after the 2008 Olympic Games, the national sports enthusiasm is high. Sports are becoming a popular way of leisure. The domestic outdoor sports consumption market has maintained a high growth rate of over 40% for several years, and the consumption of sports products has expanded from a single male group to a large majority of female users.

Concerned people pointed out that the importance of sports shoes on the B2C website is unquestionable, but China's national conditions make it difficult to distinguish the authenticity of most sports shoes sold online. "Footwear B2C needs to first tell consumers that they sell genuine products, followed by telling consumers to buy shoes on the Internet cheaper, and those who convey better can quickly occupy the market."

In this regard, the head of the marketing department of the online shopping mall said: "excellent purchase online shoe city relies on Nike and Adi sports brand China's largest agent - BELLE international as the main investor, has a sound supply chain, regular supply channels, has a natural advantage in sports shoes and women's shoes channels. In addition, the online shopping mall has launched a ten day round-trip free return to eliminate consumers' worries."

Industry experts also pointed out: "footwear B2C is evolving from a free competition to a number of leading leaders from a hundred schools of thought contending. The control of the supply chain will become a competitive weapon for every giant. The cheap and cheap sports shoes will be the most competitive category. This market is very suitable for generalizations in a few words," rich, people, goods and low prices ". The four party will take the lead in the contention of Zappos in China.