The Influence Of Lovable Culture On Product Design Style (1)

"Lovely culture" is a new cultural phenomenon in modern society, which reflects the change of modern people's thinking and affects the field of product design. This article analyzes the origin of lovely culture, its influence on product design style and its present situation, and puts forward its future development trend.

Thousands of years from the beginning of people's minds, their products are not just a cold product, which contains human thoughts. As time goes on, the style of the product changes with the change of thought. Thus, primitive primitive pottery, ferocious and cold bronze ware, elegant and elegant blue and white porcelain, modern simple, exaggerated, humorous industrial products, and other articles containing different cultural thoughts of mankind were found. The above situation shows that cultural thinking is an important factor affecting product design style. In recent years, with the development of science and technology and the improvement of people's material life, people's thoughts have changed accordingly. There is a social phenomenon that has become popular among many people. This is the fact that people escape from physical maturity. They like to look for objects that can retain their young characteristics in life, dress up, language and so on. A large number of exaggerated, funny cartoon shapes, lovely and vivid patterns of animals and plants have become the target of these people. And it is a kind of style that the designer expresses his pursuit of performance, which is lovely, lively and beautiful. This style of products has been welcomed by many people, especially young people. In the street, there are more and more lovely objects, decorations and decorations. This is the embodiment of people's thoughts in product design.

　　 The influence of lovable culture on product design style

Lovable culture: culture, the most rough division is material culture and spiritual culture. It contains four levels, physical state culture, system culture, behavior culture and mentality culture. The cultural level of mentality is the core of culture. It is the way of thinking, values and aesthetic consciousness formed by human beings in various social practice activities and conscious activities. It is characterized by perceptual, unsystematic, social psychology of the masses, and also a systematic, rational social consciousness. It is preserved and circulated in the form of philosophy and art.

The social psychological characteristics of people change with the changes of social living conditions, resulting in a certain degree of impact on traditional ideas and new cultural ideas. Lovely culture is adapted to these conditions. Lovely culture is now widely known as "Kou culture". "Kou" was originally translated into CUTE in English, meaning "cute". Now, "Kou" has been extended to innocence, innocence and amiability. Recently, it has been expanded to sweetness, innocence, cartoons and so on. "Kou" is a new human attitude towards life. It is fun, young and energetic, plus cute, beautiful and happy. It is called "Kou". The admiration of the "lovely culture" has entered China, and has developed a unique consumer group, forming a unique "generation". This generation has no bondage, and is open to ideas and actions. Because of good nutrition and renewed concepts, the physical development of new and new human beings is "precocious", while psychological age has become a half baked "post child era". More people are keen on playing the role of "Kou". This type of people is generally afraid of the old mentality, which has contributed to the popularity of the "Kou family". In addition, the pressure of urban life is quite large. The trend of understanding and fashion is to provide children with younger and even younger children's consumption, so as to alleviate their pressure as adults in society. Their subconscious mind still wants to be doubly protected and loved, and evade the responsibilities of society and adults. "Small people will be spoiled!" The desire to be spoiled and loved is their basic starting point. Because of the above reasons, the cultural values of this kind of people have changed. They break the traditional rules, standards, and even run counter to them, showing the idea of pursuing children's characteristics which is totally out of line with their real age.