When Do You Get Off The Cock Silk Camp In Guangzhou Fashion Week?

At that time, it gradually became an economic industry.

Of course, become a commodity.

Fashion week can be seen as different brands of goods, and this product not only witness the growth of clothing industry in a region, but also confirms the style of a city.

Guangdong is known as the "clothing province", and 50% of the country's garments are produced here.

Guangzhou is also one of the first cities to hold fashion week in China. It is far ahead in terms of scale, level or influence.

However, in recent years, with the stride of Beijing and Shanghai fashion week towards internationalization, Guangzhou fashion week has obviously lagged behind.

Some people even joke that Guangzhou fashion week is like a cock silk. It is only envy, jealousy, hatred, when compared to Beijing and Shanghai, heading for the rich and handsome Avenue.

Past and present

Guangzhou's fashion week goes its own way.

Designer fashion Guangdong fashion week has always been king.

In July 13th, the news center at the negative level of Guangzhou municipal government service building was packed.

The news conference of the sixth Guangzhou International Fashion Festival is being held. The fashion week, which has been closed for many years, was chosen to return to life this year. It is supported by the government and will be replayed in September this year at the Pazhou Exhibition Hall of the China Import and Export Fair.

Organizers said that this clothing festival will be adhering to the "professional, fashion, high-end, international" exhibition purposes, closely around the "fashion Guangzhou" as the core, and promote Guangzhou to complete the pformation and upgrading from the clothing manufacturing province to the brand Province, and create a new vision of "Asia's first fashion capital".

Although Guangzhou fashion week has been closed for many years, Guangzhou fashion week has never been absent.

In fact, the leading fashion week in Guangzhou has always been the Guangdong fashion week sponsored by the Guangdong clothing association. The latter is a well deserved N O.1.2002 in the Guangzhou fashion week series, regardless of its brand, designer and influence. It is the first time that Guangdong fashion week has been held. From the current perspective, the show at that time was not rich enough and did some Shanzhai, more like a brand order form, but we could still see the passion of everyone.

Although the quality of fashion shows is not high and the funds are very limited, many designer designers are willing to "mix" among them, whether it is the first generation of Chinese idols designer Liu Yang or "Godfather" character Zhang Zhaoda, even from Hongkong's fashion designer Deng Dazhi and Ma Weiming. They, as judges, designers and experts, have brought vitality and vitality to fashion week. Since then, the fashion week of designer fashion in Guangdong has become popular.

In the 3-5 years after that, the development of Guangdong fashion week was not as successful as expected. Despite the large number of garment enterprises in Guangdong, the brand awareness is weak and the enthusiasm for participation is not high.

Many of them have been renamed again. Liu Yueping, President of the Guangdong clothing and apparel industry association, said that "Guangdong fashion week has experienced a long period of wandering".

In recent years, "feeling better than the previous session" is the most common evaluation.

In positioning, this fashion week once wanted to expand its international influence, but the effect was not obvious, and ultimately it was based on Guangdong.

In addition to Guangdong fashion week and Guangzhou fashion week, Guangzhou also has some small fashion week, such as south of the Five Ridges fashion week, T.I.T creative garden fashion week and so on.

As the famous designer Liu Yang mentioned in our interview, Guangzhou fashion week has many names, scattered forces and its own feeling of being king.

If we can integrate resources together and gather strength together to make a most fashionable fashion week, we believe that with the strength of Guangdong's "clothing province", the gold content of fashion week is definitely second to none in China.

Lack of fashion atmosphere leads to insufficient internationalization.

As far as Guangzhou is concerned, the lack of fashion atmosphere is an indisputable fact.

This is why our fashion week is always below the international level.

The city is not fashionable enough to retain the designer.

The winner of the golden Ding award from Guangdong (the top prize of Chinese costume design) has gone to Beijing and Shanghai to open up new territories of their own businesses. The exception of the famous clothing brands born in Guangdong, Mass Phil and Gloria seldom participate in the local fashion week.

The lack of local brands and the lack of designer brands are all irreparable injuries to Guangzhou's fashion week.

According to several fashion week that journalists have attended, the fashion week in Guangzhou is more like a self amusing Gala: no authoritative magazine will be used as the basis for their trend; no buyers will order their next season's merchandise here; there is no real fashion week chain.

The reporter interviewed Yang Ziming, director of CABBEEN fashion design, who took part in the fashion week in New York in 2007.

In his view, the inspection standard of New York fashion week is very simple, that is, whether products can be accepted by their buyers. The scale of the brand is not a concern for people.

"If only the number of buyers is used to measure the business of Guangzhou fashion week, it is an indisputable fact that Guangzhou fashion week lacks participation of buyers.

However, this is not only a problem in Guangdong, but also a common problem in the whole China fashion week.

Compared with the mature foreign fashion week, the biggest drop in Guangdong and even China International Fashion Week is in the business mode, that is, the problem of commercial landing.

Buyer is still a new occupation in China, and it is also a non mainstream occupation in the sales channel.

The formation of the buying system involves the composition of the brand and many links in the Chinese fashion industry chain. Therefore, the development mode of Guangzhou fashion week has no precedent in Asia, and it can only find the right way in groping.

Of course, we are aware of the problem, our fashion week organizers can not ignore.

In the past two years fashion week, the Guangdong clothing association will hold a "buyer contest". Regardless of the implementation effect of this competition, we can learn from the organizers' thoughts and energy about this piece of input that "the continuous improvement of commercialization will be the development goal of the next few years". From this point of view, the Guangdong fashion week has surpassed the China International Fashion week.

As for the degree of internationalization, journalists do not need to be demanding. Just like the four fashion week, they all have their own different styles.

Every city has its own mark. Every fashion week also has its own LO G O. Guangzhou has a kindly city culture. Guangzhou's clothing wholesale industry is very developed. Guangzhou is pursuing more affordable fashion. All these characteristics make Guangzhou fashion week distinctive.

We do not pursue the artistic realm, do not advocate the international trend, let the exhibitors and designers find the way out is the most viable fashion week.

Expert Roundtable

The fashion week in Guangzhou is closer to the market than other cities.

Liu Yang

The organizers encountered many problems.

Guangdong is indeed a "big clothing province", but the situation over the years has not been very good.

Enterprises often earn their own money, but they are in a state of no head.

Decentralization means that many resources can not be better utilized and lack a platform.

In view of this phenomenon, the Guangdong clothing and apparel industry association and the Guangdong garment designers association have begun to shoulder the responsibility of "leading sheep" - planning to organize Guangdong fashion week and University fashion week every year.

Most of the time, these two associations are responsible for everything. They are sponsoring, inviting local buyers and giving students the chance to get ahead.

It is destined to face many problems such as lack of capital and so on.

Be more effective.

There are more and more fashion week in China. The outside world will inevitably compare Guangzhou's fashion week with Beijing and Shanghai.

Doubts also follow: after so many years, the fashion week in Guangzhou has not reached its due position. Compared with the fashion week in Beijing, its fashion and artistry are also weak.

In fact, many people only see the bright appearance of the design, but ignore many hardships and efforts behind it.

Just like fashion week in Guangzhou, in fact, the mode is gradually mature and formal.

However, the characteristics of various regions are different.

Beijing will be more focused on building brand culture, and fashion week in Guangzhou should not just play the brand, but also need an effective attraction.

If a show is just for the exposure of the brand, this way is not far away.

It can be said that the fashion week in Guangdong is more closely bound up with the market, and it takes a practical and practical route. After the fashion week, the chain's economic benefits can be achieved.

This is also based on the atmosphere of Guangzhou's clothing industry.

It is undeniable that they play a role in the Guangdong clothing industry.

On the one hand, it realizes the integration of resources from design to production to marketing; on the other hand, through this stage, the talent of the designer can be displayed, especially those "newborn calves" who have just graduated, and have the opportunity to step into the wider world.

The most important thing is to unite

Of course, the fashion week in Guangdong is still lacking.

For example, new groups are generally in a state of impetuosity.

Often in the fashion week's contest to win fame for a time, it can not calm down to create patience.

Besides, there are more and more trends in fashion week in Guangdong, but in a word, we must unite.

The role of the association has to continue to play a good role, not only in the industry, but also in the design of the mentality and values play a guiding role.

Facts have proved that light association is far from enough, and requires the unity of countless people, enterprises and governments.

I hope you can twist it into a rope.

Not pursuing much, but having a certain quality.

It is exciting that Guangdong fashion week has just been designated as the support exhibition of the Ministry of Commerce.

This is a kind of affirmation to us.

I hope that the government will have more support.

Moreover, we must realize that there is a gap and continue to internationalize.

Like last year's China Fashion Week and Mercedes Benz, Guangdong fashion week is also negotiating with BMW this year.

However, naming is not arbitrary. It is like getting married. We must look for it and think it over.

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Expanding audience should be the top priority.

Zhang Yanbin

One of the major differences between fashion week in China's major cities is "positioning".

Beijing fashion week is a great stage for mature brands.

These brands, whether they are the strength of enterprises or their popularity, have reached a high level.

More and more foreign brands have also appeared in fashion week. In recent years, diversified cooperation has been gradually realized, such as cooperation with cars and mobile phones, which greatly enhanced the popularity and influence of fashion week.

At the very beginning, Guangzhou focused on cultivating brands and sending Guangdong local brands.

For example, the relationship between the upper and lower levels is different.

Guangzhou is a stage through which the platform goes further and further.

In this regard, Guangdong has done a good job in various provinces.

"Fashion show" and "Fashion Week" are two different concepts.

But as long as the goal is clear, both can play their role.

Like the Shenzhen Clothing Fair, strictly speaking, it is actually an exhibition.

And there was a costume festival in Shanghai that could not be defined. In the past few days, the show was made of the same brand.

Like this year's Guangzhou fashion week, the exhibition will be roughened up with T, which is not complementary. The result of positioning is not clear.

Perhaps due to the difference of starting points, Guangzhou's fashion week audiences are not like Beijing, and many viewers are watching.

Therefore, in any case, shaping the image of the public is also a part of cultivating the brand.

In the fashion week of Guangdong, insiders know that outsiders do not know this.

At the very least, let the citizens of Guangzhou understand its existence and expand its audience.

Background information

How much is fashion in Guangzhou?

Guangdong Fashion Week

It was co founded by the Guangdong clothing and apparel industry association and the Guangdong Fashion Designers Association in 2002, facing the whole Southern China area.

A year, usually held in August or September, this year will usher in its tenth session on August 16th -25.

Fashion Week mainly focuses on the designer's work releases and brand product launches. The other highlight of the "Guangdong top ten fashion designer contest" has been the "top ten" brand for many years, and has produced many top ten designers in China.

This year, the "Fashion Promotion Award" was also set up.

Guangzhou Fashion Week

The Guangzhou International Fashion Festival and Guangzhou fashion week, which have been suspended for 4 years, return in 2012 and will be held at Pazhou Exhibition Hall in September.

Sponsored by the Guangzhou Municipal People's government, the Guangzhou fashion week jointly sponsored by Guangzhou apparel industry association and so on is more committed to creating large-scale brand fashion exhibition and clothing trade platform, and supporting T show and fashion activities to enhance the display effect.

Its nature tends to the exhibition industry, and invites various buyers and purchasers at home and abroad through the organizing committee.

No retail sales, but the general public is still welcome to visit the site.

Fashion week for College Students

The non-governmental fashion activities designed specifically for clothing design students have provided many opportunities for colleges and enterprises in the past 7 years.

From the initial invitation to the present, it has become a platform for teachers and students. This year, 23 colleges and universities have performed excellent graduation works, and more colleges such as Korea and Hongkong have participated.

At the same time, the "Guangzhou International Light Textile City Cup" College Students' excellent costume design competition and the "Ming Rui Cup" Chinese evening gown design Grand Prix, not only reward the students nominated on the list, but also tap the new strength of Guangzhou's clothing industry.

Guangzhou south of the Five Ridges dress culture week

In 2010, the first session was well received. With the unique concept of "clothing culture", a series of related regional clothing activities in the T.I.T creative garden were carried out, which featured south of the Five Ridges characteristics.

In addition to the ten famous brands in Guangzhou, such as free birds, south of the Five Ridges outstanding designers such as Qu Ting Nan and other performances and awards also have a cultural forum featuring south of the Five Ridges costumes.

In the south of the Five Ridges Museum of clothing, a static exhibition of modern embroidery is also arranged.

In the face of modern and international thinking, how to better unite, innovate and inherit south of the Five Ridges's clothing culture?

T.I.T Guangzhou International Fashion Week

The first session was held in April this year, with emphasis on "originality" and internationalization.

The inviting designers and fashions come from all over the world, in France, Holland or Korea.

At the same time, the first "T-Force design competition" as an international cutting-edge fashion design competition aims to excavate the original talent of the contestants.

The fashion exhibition, jointly sponsored by China Fashion Association and France new fashion organization, "unbounded creative global tour" and other fashion shows further break the geographical restrictions and show creativity without borders.

@ Gloria vice president Lin Shuling: Gloria has been concerned about the development of local fashion week, and decided to unveiled the fashion week in Guangdong in mid August this year. This is the first time that the brand has participated in the fashion week at home.

The local fashion week has given us more opportunities to make appearances. Brands need platforms as well as exchanges with their peers.

@ snakesnakesnake: I think Guangzhou has its own fashion week. It's good to carry forward the local culture. It also helps the fans to communicate with each other.

In order to attract attention, Guangzhou fashion week must have its own characteristics, rather than pursuing the effect of internationalization and big brand.

@ M * N: when you hear fashion week in Guangzhou, the first impression is that you will still think of the clothing investment fair and so on.

And the popularity is not enough. Few people in Guangzhou know it.

The estimate itself is for large enterprises and other purchasing groups. It is a real fact that Guangzhou also has many fashionable women.

@ Epiphyllum teacher: in the past 10 years, Guangdong fashion week has made great contributions to the promotion of local brands, and has also created many designers who are concerned about.

But fashion week's progress is not obvious, or even a sense of self complacency.

Fashion Week abroad is not only confined to the single circle of fashion design, nor is it just news of fashion media. They can attract more ordinary people or outsiders to pay attention. But Guangdong fashion week always feels like enjoying itself and can not walk out of the confines of this circle.