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Quanzhou Sports Brand Has Ushered In A New Capital Era.

2011/8/9 14:27:00 50

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Local brand Anta announced its first half year report in 2011. Data show that as of June 30th this year, Anta's sales volume reached 4 billion 451 million yuan (RMB, the same below), an increase of 28.9% compared to the same period last year, operating profit of 1 billion 96 million yuan, an increase of 22.5% over the same period last year.

In the first half of 2010,

Anta

Sales reached 3 billion 453 million yuan, and annual sales volume was 7 billion 408 million yuan, while sales in the first half of this year increased by 998 million yuan, up 6.3 percentage points from last year. At the same time, Anta had three and fourth quarter.

Order-placing meeting

The volume of orders is ideal, representing an increase of 20% and 25% respectively over the same period last year.

In recent years, with the increasing number of listed companies, the Quanzhou movement

brand

Ushered in a new capital era.

As the four major sports brand listed in Quanzhou, Anta, XTEP, 361 degree and PEAK have been regarded as the vane of the domestic sporting goods market. Whether it is the performance of the market or the market value of the stock market, the strong development momentum of Quanzhou brand has surpassed the trend of the old sporting goods boss Lining.

In June 30th this year, the market value of Anta sports in the stock market has reached HK $34 billion 615 million, while the market value of XTEP international and PEAK sports is also around HK $11 billion.

On the same day, Lining's market value of sports closed at HK $14 billion 113 million.

Analysts pointed out that from the perspective of comprehensive development data, the brand has always been in the position of "the oldest" of sporting goods in China, and its status as a leader has been on the brink of danger.

In the first half of, the growth rate of shops and sales in the first half of the year will reach 10000 by the end of 2011.

There are also high speed growth brands such as XTEP, 361 degree, PEAK and other Quanzhou city brands, all of which show strong growth potential in 2010.

According to the above 2010 annual reports, the sales volume of four enterprises increased by 20% over the same period last year.

The organic structure predicts that at this rate, there will be a number of sports brands reaching the level of 10000 stores in three years, and the entire sporting goods industry will enter the era of Wan shop.

An industry analysis shows that Anta, which is expected to take the lead in breaking through the 10 billion turnover this year, will become the leader of the domestic sports brand and drive the scale of XTEP, PEAK, 361 degree and other city brands to reach 10 billion yuan in the next three years.

With the expansion of the scale of these brands, the value of the stock market in the next few years will inevitably follow suit. It can be said that the next three to five years will be the accelerated year of Quanzhou brand.

With the formation of the new scale of Quanzhou sports brand billions of new fronts, the domestic sporting goods industry will have a new competitive pattern dominated by Quanzhou brand in the future.