The "Smoke-Free Industry" And "Smoking" Exhibition Industry

A "smokeless industry"

In the development process of human society, the second industry (such as iron and steel, coal, electricity, machinery manufacturing, etc.) consumed a lot of resources in the production process. On the one hand, it caused the waste and even exhaustion of resources. On the other hand, a large amount of waste water, waste gas and waste residue produced, caused the irreparable damage and damage to the environment and ecology, and finally seriously restricted the healthy development of all countries' economies, and endanger human survival.

The "smoke-free industry" is precisely the result of swallowing the bitter fruit of destroying the environment and fully aware of the importance of the environment. In order to distinguish the traditional high energy consumption and high polluting industries, it has been advocated and advocated that those developing industries do not require investment in productive raw materials, fuel and power, pollution-free, less investment, quick results, and high yield. They are generally recognized as the third industries with bright prospects (such as tourism, finance, culture and communication, IT industry, etc.).

The exhibition industry has always been an important representative of "smoke-free industry" because of its service to the development of politics, economy and culture, as well as its direct or indirect stimulation and stimulation to pportation, commercial shopping, catering, accommodation, entertainment, communication, advertising, tourism, printing, real estate and many other industries. It is also a highlight of economic growth in government officials' eyes, and also a proud title in various teaching materials.

However, the "smoke-free industry" really does not exist.

Logo, perhaps only for the sake of image area pollution industry and green environmental protection industry, easy to publicize and promote. When environmental awareness is just sprouting up, people are understandably understandable. With people's deep understanding of environmental protection concept and the improvement of evaluation standards, it is too simple and one-sided to understand and divide it so much. However, many "smoke-free industries" such as tourism and IT industry have been exposed frequently, causing people to rethink the "smoke-free industry". When we look at and define these industries with new vision and standards, we find that "smoke-free industry" is also everywhere, and the exhibition industry is no exception. Whether it is environmentally friendly or not.

For a long time, we are intoxicated by the linkage effect of the exhibition industry and other industries, such as 1:10 or even higher, and the considerable input-output ratio resulting from it. In the face of bright economic data and huge economic benefits, the investment in exhibition industry and the waste generated in the middle will be negligible.

When officials at various levels and ordinary audiences roam in the colorful exhibition hall, with excitement and joy, it is impossible to imagine that the same place before and after the exhibition is another scene of smoky, garbage everywhere and odour, which is a true portrayal of the exhibition industry in China. It is staged every day in different cities and pavilions, and has been going on for many years.

According to incomplete investigation, in the exhibition booth designed and built by the company, up to 50%-80% of the material has become worthless rubbish at the moment of the closing of the exhibition, not only a waste of astonishing, but also a great damage to the environment in the process of incineration and so on. At the same time, all kinds of harmful substances such as formaldehyde and benzene emitted by various kinds of rubber in construction process are also harmful to the health of the construction staff and the audience all the time.

When governments at all levels vigorously develop exhibition industry and build various modern exhibition venues, they do not know that scientific activities are being carried out in these venues.

Faced with such a huge waste of people, money and goods, and so serious environmental pollution and energy consumption, how can we talk about "smoke-free industry" with a clear conscience?

Design Education

Over the years, both the support and funding for the exhibition industry and the exhibitors' funding for exhibitors have been increasing year by year. The materials chosen by the exhibition design and production companies are also becoming more and more upscale, and the equipment produced has also been greatly upgraded. However, the problem of material waste and pollution is becoming more and more serious.

Waste and pollution problems, on the surface, are exposed to material problems. In fact, there are deep-seated problems. These potential problems restrict and affect the sustainable development of the exhibition industry. Therefore, palliative care must be taken into account, and design education will play an important role.

1, establish the overall design concept and values.

Designers are the soul of the exhibition. The vision, attitude and ability of the designers are the key to evaluate whether the exhibition is innovative or not. However, for the training and education of the designers, the professional design institutes all over the country are duty bound to do so. However, in many design institutes, the problem of "giving people fish" and "giving them fishing" is not very clear. The curriculum is often focused on technology and light thinking. "Exhibition Design Conspectus" is equivalent to "showing the history of design". Boring nouns can not arouse students' interest, enable them to correctly understand and understand the essence of the exhibition, understand the industry characteristics of exhibition industry, and understand the industry characteristics of the exhibition industry, and can not help students establish correct ideas.

Without the guidance of macroscopically healthy design concepts and values, its vision must be narrow, and innovation is bound to be limited.

In the current exhibition design, the homogenization of design scheme is very serious. The reason is: for a student who has no experience in attending a job, the successful design of the exhibition is a good example for the successful bidder to get the praise from the CEO and the exhibitors. However, the success of the business is not necessarily the success of the design; but for the "old" designer who has been struggling for many years in the exhibition design industry, because of the accumulation of many plans and the experience of the customers, he has formed a certain set of routines and patterns, so as to remain unchanged and be flexible.

The responsibility of a professional college is to train excellent designers, not excellent computer operators. The difference between the two is that the former has independent active thinking and correct judgement.

The ability of the designer is fully reflected in whether he can understand the essence of the exhibition theme and find an unusual solution from it. The design of the British Pavilion in World Expo, Shanghai, completely pcends the traditional mode. Therefore, whether it is material selection or the overall form, it will give people a refreshing feeling.

Only the innovation from the core can create the tremor of the mind.

2.

Wright, a famous architect, once said, "every material has its own language.

Each material has its own story, "for every creative artist, each material has its own information and its own song."

At present, there are many chaos in the exhibition industry, but these problems do not lie in the material itself, but in the choice of materials, thousands of materials in the world, but few materials are used in the exhibition. This can only fully expose the designers' lack of respect and understanding of the materials, simply measure and select materials at the price, block many high-quality environmental protection and characteristic materials, and also use the popular materials without risks and lack of innovation consciousness.

Material is the language of a designer. Only by correctly recognizing the characteristics of materials and rationally selecting materials according to the design objectives can designers reveal the unique charm of materials and truly infect audiences.

3, help designers create sense of inaction.

Convention and exhibition industry is a special mode of service. Its industry characteristics determine that form must be subordinated to content. Influenced by traditional education, it often enlarges the designer's subjective consciousness in teaching, and regards the topic as his own personal works. The result of this consciousness is brought to the industry. The result is that designers unnecessarily pile up many expensive materials, produce many exaggerated shapes, set up lamps that are not related to the theme, blindly pursue high, big, bright, cool and dazzling, and turn professional exhibitions into individual shows.

For a responsible designer, we should do something for the sake of not doing anything. We should rationally allocate all kinds of resources, reduce unnecessary waste, ensure the effective dissemination of information, and give the audience more room for imagination.

summary

　　會展業是一個國家政治、經濟、文化發展的晴雨表，直接反映了這個國家經濟發展、文化繁榮的活躍程度，改革開放30年來，寬松的政治環境、強勁的經濟增長、蓬勃發展的文化都為我國的會展業創造了前所未有的機遇，無論是展館的數量和面積還是展會的數量和規模等都得到了長足的發展，而奧運會、世博會、亞運會、園博會等一系列世界級盛會以及建國60周年等慶典活動的相繼舉辦，不僅一次次將中國博大精深的文化、和諧、科學發展的國家理念、輝煌的建設成就、開放、自信的國家形象展現在世人面前，聚焦全球的目光，贏得各國的理解、尊重，同時也為我國的會展業提供了難得的展示和檢視自身的機會，尤其是世博會的舉辦，不僅使業內人員有了一個不出國門學習的良好機會，也使我們的政府官員、普通百姓都近距離地感受展示的魅力，成為普及、體

Experience and understand the ideal classroom for displaying knowledge.

It should be said that at present is the best development period of the exhibition industry in China. We should make full use of the enthusiasm and attention of the whole society to the exhibition industry, fully comb out the problems existing in the industry, and actively seek relevant solutions so as to bring our exhibition industry to a higher level.