Home Textile Industry: The Opportunity Of The West Attracts &Nbsp.

Recently, the laying ceremony of the first phase C area of Huamao Chengdu home textile city was held in Pengzhou Industrial Development Zone. The foundation stone ceremony has just ended. When asked if it can buy or lease the factory building, the head of Chengdu Textile City of Huamao said that the first phase of Huamao Chengdu home textile city has been sold out, and the enterprise wants to enter the industrial park again. It needs to wait for the two phase of the project to open.

This news is really shocking. More than 300 thousand square meters of professional home textile production Park, the last area has just started construction, it has been sold out, which is in sharp contrast with other areas of investment difficulties.

　　 Western China What?

What resources does the Department have so attractive? I understand that Huamao Chengdu home textile city's fire is not only due to the resources in the west, but also has much to do with the market environment this year.

In the first half of 2011, the most important problem reflected by home textile enterprises is the high cost of labor and the rising labor costs after the Spring Festival. Many enterprises have raised the wages of workers by around 20%, so as to ensure normal operation. Wang Zhongsheng, chairman of Shandong Yun Xiang group, located in the coastal area, said that the average monthly wages and subsidies for workers increased by 400 yuan this year. After the increase of the "five risk one gold" pay base, the annual increase of the company's expenditure was about 11000000 yuan. In addition, energy prices such as oil price, coal price and electricity price have been rising, which makes the operation management cost and operation cost of enterprises increase continuously.

Entering the May, many enterprises began to wait for the 2011 autumn and winter new products conference and China Merchants Association. In the past 3 months, most of the domestic brands have completed the investment work in the second half of the year. Some brands say that the number of home textile brands is increasing, and the order will be one after another. This causes the mentality of franchisees in waiting. Instead of rushing to place orders, they look at the best products. Other franchisees clearly indicated that they did not actively place orders, but also because they had a backlog of stocks.

Whether it is Central section The excessive labor cost in the eastern part, or the sales agents who do not give enough strength, have all stimulated the development of enterprises in the east to regain the idea of going west. Now it seems necessary to seriously consider the opportunity to find excellent agents and good markets in the West. Data show that sales of Western home textile market are increasing year by year.

However, the development of the west is not a new topic. Why do many companies delay action? "Don't worry." The enterprise has expressed its aspirations. "We haven't touched the western market. The most worrying question is whether the infrastructure there is perfect. What is the credibility of the market? Is capital recovery successful? Is property management in place? This series of problems reflects the concern of entrepreneurs who have not yet inspected the western market.

What resources are there in the west? Why do we set such a big project in Sichuan? The relevant person in charge of Pengzhou said that the cost of labor land in Sichuan is relatively low, and there are abundant cotton resources here. Clothing home textile enterprises are easy to control manpower and transportation costs. In addition, the clothing and home textile industry in Chengdu and Pengzhou has developed fairly well. The key is that the market has great potential and good prospects.

Investment is not difficult. Secret

As early as 2009, the industrial project of western textile home was officially launched in Pengzhou. The development of Huamao Chengdu home textile city is implemented step by step according to the plan. By the end of 2009, the first phase of the project was officially launched. At the end of 2010, the A district was delivered to the first phase, and more than 200 enterprises signed to enter the park. With the construction of B district and C District in 2011, the investment promotion work was also pushed forward and ended ahead of schedule.

What is the secret of Huamao Chengdu Home Textile City? Centralization and specialization are relatively easy to find. Pengzhou is committed to building 3 industrial parks, namely, Huamao Chengdu Home Textile City, which specializes in home textile industry. It covers the Sheng Tai Industrial Park, the two major textile products of clothing and home textiles, as well as the broad industrial park dedicated to boutique garments, and relies on the management of professional property companies. The enterprise adopts the mode of pre shop and post factory, and has sufficient product display space and processing workshop, which is beneficial for agents and franchisees to inspect and visit.

Fu Mao, manager of marketing department of Huamao Chengdu Home Textile City, said: "Chengdu home textile city has been running towards the goal of high quality home textile park from the beginning. Located in the core area of the production Park, West sand line and Cheng Peng high-speed rail, the advantages of regional location are obvious, and the future appreciation space is larger. As the main developer, Huamao construction company joined Chengdu industrial investment group to invest hundreds of billions of dollars to build China's clothing home textile capital. We have also recruited a well-known national planning team to conduct extensive market research in the most famous market in the country, and put forward a proposal.

In addition, many home textile enterprises have experienced the relocation and dissatisfaction with property management, which has a great impact on the development of enterprises. The enterprises can also join the purchasing alliance of the park. No matter the size of the purchase, they can enjoy the large single price, which is very helpful to improve the competitiveness of enterprises. This is the advantage of integrating resources in the industrial park. " He added.

At present, most of the enterprises stationed in the first phase are local enterprises. This is also the first move of Huamao home textile city. First, the local enterprises are concentrated, and the brands such as the Sichuan home of mercury home textiles, the red Fuji home textiles, Lan Siyu home textiles and other brands are also the first to enter. Fu manager said that the two phase of the project will mainly focus on the domestic textile enterprises nationwide.

A warning should not be forgotten.

Although it seems that the western textile market has a good momentum of development and a bright future, many domestic textile industry clusters or enterprises can not be ignored.

The most important thing to note is the environmental protection problem. While attracting investment and development, the park should not forget to play a role of reminder and supervision for the environmental protection production of enterprises. In response, Ma Bin, President of Chengdu Huamao Hongye Construction Investment Co., Ltd. said: "environmental protection is a must. The development of the west can not take the road of first pollution and then governance.

Second, standardizing market order is also very important for promoting the development of enterprises and industries. In addition, after all, the western market has not yet been fully developed. If the Western Industrial Park wants to be bigger and stronger, the government should cooperate actively to provide favorable policies. Now, Chengdu and other places have begun to organize home textile exhibitions, but their professionalism needs to be strengthened. A strong and professional exhibition will play an important role in the development of a region's industry. The western market was excavated after many years of development in the East. It should avoid the mistakes made by the earlier development of industries.