Fu Luyong, Executive Vice President Of Shanghai World Trade Mall: &Nbsp; Building Asia'S Largest Exhibition Platform.

Shanghai World Trade Center was first awarded "Changning District International Trade Exhibition" by Shanghai Changning District government recently.

Shanghai Financial Daily: in the strategic layout of Shanghai municipal government, Changning Hongqiao area, as one of the important bearing areas of Shanghai International Trade Center, bears the main responsibility to enhance the service function and international status of the international trade center.

Shanghai World Trade Center, located in the core area of Hongqiao, Changning District, has been committed to the construction of business exhibition platform in recent years. What has been achieved?

Fu Luyong: as the only international exhibition and Trade Center in Shanghai, Shanghai World Trade mall was founded in 1999 of last century. It has built the largest international sourcing and Exhibition Center in Asia, attracting many 500 top global and international famous brand enterprises.

In 2008, the world trade mall successfully introduced strategic pformation into the high-end international brands, and introduced nearly 200 of them.

At present, the 280 thousand square meters exhibition center of Shanghai World Trade Center has entered a total of 1056 domestic and foreign trade and trade organizations.

By the end of May this year, foreign enterprises had reached 52% of the total, mainly concentrated in 18 countries and regions, including Japan, South Korea, Europe and the United States. Among them, there were many famous multinational companies and regional headquarters such as Carrefour, Germany, Mondial, Intel, Japan and Itou Tada fashion, especially textile and garment enterprises and brands.

With the development of a series of professional service functions, such as 10 trade matching, world trade lecture hall and world trade buyers, and professional "market day" promotion activities, the world trade center provides other value-added services for tenants and buyers. The stability of the tenants of all year round shows the emergence of Grade A office buildings and real estate in Shanghai.

It is worth mentioning that it is the largest and most influential in East China.

Shanghai Financial Daily: we know that you have rich management experience of multinational companies, and are good at platform operation and market development.

What do you have in mind in this respect?

Fu Luyong: Shanghai World Trade mall, as a comprehensive trading market with display, trading and office as one, is committed to helping customers around the world build their brand.

"What can we provide in the process?"

I often ask myself this.

After 8 years of exploration, I finally found the answer: service.

"Because all brands are concerned about their brand building, they are very concerned about their brand's story. Success should belong to those who own the brand. For World Trade mall, it is to make those who have brand dreams succeed."

First of all, there are many ways to display the brand in the world trade mall.

The world trade mall has organized activities to provide 3 days or half day exhibition time. The exhibition hall of the world trade mall can provide a 3 month exhibition period.

Every customer who comes to the world trade mall will have a choice that suits him.

In addition, whether foreign brands or Chinese brands want to expand their channels, the world trade mall has launched world trade matching activities for 4 consecutive years.

Third, there will be a lot of expenses for enterprises to hold a product conference in Shanghai, so the WTO provides them with a stage.

The world trade mall has two release sites, one simple, a slightly higher end, and the world trade market day at different times of time each year.

Fourth, the introduction of social services, such as the world trade center, the introduction of media, logistics companies, so that enterprises can find service providers around.

In the past 8 years, the Shanghai World Trade mall has adhered to the tenet of "satisfying customer needs" as the platform, and has created a series of value-added service brands for customers, such as trade matching, buyers and auditorium, etc., at the same time keeping pace with the times and actively changing the business mode, complying with the changes in the domestic and foreign markets and the development of the exhibition industry, has become a year-round Exhibition Center featuring textile, clothing and gift household products, and has initiated international exhibitions such as textile, clothing, gifts, household products and food.

Shanghai Financial Daily: Shanghai proposed that during 12th Five-Year, large-scale exhibition facilities will be planned and constructed, and a number of brand exhibitions with international competitiveness will be cultivated and introduced.

The total area of the exhibition is 15 million square meters. By 2015, the International Convention and Exhibition Center City has basically been built.

How do you feel about it?

Fu Luyong: exultation.

During 12th Five-Year, the added value of the third industry in Shanghai will account for about 65% of the gross domestic product, which will bring a rare opportunity for the development of the exhibition industry.

The world trade mall, which is pushed to China's 12th Five-Year stage by historical opportunities, will carry the historical responsibility entrusted by the "Shanghai international trade exhibition and trading center". It aims to create a comprehensive platform for Changning District's international trade and trade comprehensive trade service platform as the core goal, to develop the "international trade exhibition platform" and "provide a more convenient functional service platform for international trade", so as to create the largest exhibition platform in Asia, and contribute to the full strength of Shanghai's International Conference and Exhibition Center City by 2015.