Yang Zhaohua: Home Textile Is The Root And Soul Of Chinese Culture.

Home textile exhibition intangible cultural heritage exhibition area embodies the elements of Chinese local culture.

At present, more and more home textile enterprises begin to attach importance to the design. This leads to the original competition and the "non heritage" debut.

In April this year, China International Home Textiles and accessories (Chun Xia) Fair held in April this year, the president of the China Textile Industry Association visited the fair. In the face of the red hot exhibition, he said to the exhibitors with great earnestness that we should strengthen our independent design, not only to be good at learning from others, but also to be brave in creating.

In 2011, when China International Home Textiles and accessories (Qiu Dong) Fair is drawing to a close, we will turn our attention to the topic of industry concern and listen to Yang Zhaohua's original view on design.

Face up to gaps, explore and refine

"The understanding of home textile design should be generalized, not only in pattern design but also in structural design and material design."

Yang Zhaohua analysis pointed out that, at present, good designers are mostly concentrated in the field of clothing, and domestic clothing design is smaller than abroad.

Compared with the clothing industry, the design of home textile industry is very weak, and there is a long-standing problem in the development of home textile design.

But we should also notice that home textile enterprises have been paying more and more attention to improving their design level in recent years.

In this regard, export oriented enterprises are most eye-catching. Especially, some leading enterprises have specially hired overseas designers to enhance their design through "introducing intelligence".

The reason why home textile enterprises gradually exert their strength in design actually comes from two factors. First, enterprises gradually realize the importance of design and attach importance to design; two, market competition is fierce, and no design can survive.

Despite some achievements, it is undeniable that home textile design and

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In order to improve the domestic textile industry as a whole

On the one hand, organize all kinds of home textile design competition, strive to raise the level, expand the scale of products and enterprises, and establish the authority of competition.

"Set up the platform, integrate resources and attract international and domestic designers."

The current emphasis is on pushing designers and design organizations.

In the upcoming 2011 China International Home Textiles and accessories (Qiu Dong) fair, the Chinese textile industry association will also "surprise" in this area, such as the introduction of "enterprise special" during the exhibition, so that the enterprise can select and purchase the design works of the contestants at the scene.

However, it should be pointed out that the design works of the design competition and the design ideas contained therein are often ahead of schedule, that is, before the actual production, research and development and market demand of the enterprises, there is a contradiction, namely the contradiction between the advanced concept and the reality. This contradiction is inevitable and reasonable.

On the other hand, we should continue to exhibit intangible cultural heritage during the exhibition.

At the 2009 China International Home Textiles and Accessories Expo, the appearance of "China's home textile intangible cultural heritage exhibition area" jointly produced by 14 intangible national cultural heritage projects, namely, brocade, Dong brocade, Suzhou embroidery, Nantong old coarse cloth, Shen embroidery, Nantong blue print, Miao batik, Lu embroidery and Qinghai Tibetan sheep carpets, has made many visitors feel the long history and culture of Chinese textile industry. It has found innovative direction for the original textile products in China's home textile industry for many years, and has also found a new platform and new way for industrial development of traditional crafts such as brocade, Dong brocade and Lan Yinhua cloth.

The China Home Textile Association will continue to show the intangible cultural heritage as before.

Escort and strengthen intellectual property protection

With good original design, there must be a shield for its escort. Intellectual property is undoubtedly such a solid backing.

In this regard, Yang Zhaohua has a clear understanding.

He pointed out that the issue of intellectual property rights is a global issue, not unique to China, and must be clear.

In recent years, in order to improve the enthusiasm of the enterprises in designing and developing, the Chinese textile industry has done a series of work in the field of intellectual property protection, and has made remarkable achievements. The most typical example is "Nantong experience".

Since the 90s of last century, two home textile markets spontaneously formed in Zhihao and Haimen bridge in Tongzhou, Nantong, have gone through the tortuous process from piracy to self-conscious rights protection. They have set up the first nationwide Township and village level copyright management organization and the first professional market intellectual property court trial court, and have established a complete set of copyright management, protection and registration mechanism, which has led to the growth and strengthening of the two home textile market.

The practice of the two home textile market has attracted great attention from the State Copyright Bureau and the World Intellectual Property Organization (WIPO).

In 2009, WIPO established Nantong as the world's first outstanding demonstration site for copyright protection. In July 9, 2010, WIPO and the State Copyright Bureau released the Research Report on copyright protection of Nantong's home textile industry.

This is the first time that WIPO has conducted a special investigation and report on a specific region and industry in a country.

The creative practice of Nantong has become a brilliant highlight of China's intellectual property protection.