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Brand Men'S Clothing Is Promising.

2011/7/28 10:33:00 40

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The report on China's clothing industry prosperity index shows that the two quarter of 2011,

clothing

The industrial prosperity index was 99.7 points, a slight rise of 0.3 points over the previous quarter, and the warning index of the clothing industry in China was 100 points, down 20 points from the previous quarter, and returned from normal to normal.

The prosperity index increased compared with the previous quarter, and the early warning index decreased compared with the previous quarter. The downward trend from the "yellow light area" which indicated the economy was running fast to the "green light zone" which indicated the normal operation of the economy showed that the operation environment of the industry improved.

Specifically, external demand, according to customs statistics, from 1 to June 2011, China

textile

The total export volume of clothing reached 111 billion 700 million US dollars, an increase of 25.7% over the same period last year, and the growth rate dropped 0.9 percentage points from 1 to May.

Among them, the export of textiles was US $45 billion 900 million, an increase of 28.8% over the same period last year. The growth rate dropped by 2.7 percentage points from 1 to May. The export of garments and accessories reached US $65 billion 800 million, an increase of 23.7% over the same period last year, and the growth rate increased by 0.5 percentage points from 1 to May.

Cotton prices are still an important factor in textile export enterprises.

As of July 15, 2011,

Cotton price

It has already fallen below the 22000 yuan mark per ton, forming pressure on textile small and medium-sized enterprises, but the leading enterprises are expected to gain more advantages and the industry concentration will be further improved.

Textile leading enterprises are expected to become "flower of the desert" again in this shuffle and remain stubborn vitality.

In terms of domestic demand, from 1 to June 2011, the retail sales of textile garments above the limit amounted to 372 billion 700 million yuan, an increase of 23.92% over the same period last year, and the growth rate increased by 0.44 percentage points from 1 to May.

Among them, the single month recovery in June was more obvious, in June, the growth rate was 24.7% in June, and the growth rate rebounded by 2.7 percentage points over May.

In May, clothing sales in some parts of the country showed signs of slowing down due to real price and weather.

But in June, shopping centres resumed discount sales activities. It is expected that the sales volume of clothing will gradually pick up in the second half of this year as inflation pressure falls and sales promotions resume.

Clothing prices are expected to remain high in the second half of the year, with CPI reaching 2.1% in June, a record high this year.

Looking forward to the second half of the year, we will continue to play a good role in men's wear industry.

In the middle and late period of high inflation, we are still optimistic about the men's clothing industry with strong price increase and stable customers.

Under this year's pressure of inflation, men's clothing industry has increased the gross margin by raising prices, making net profit growth faster than income growth.

As China Daily reported since July, the men's clothing listed companies have also made frequent announcements of performance correction and pre announcement: the 2011 median profit growth rate of the seven wolves has been revised from 15% to 30% to 35% to 45%, and the profit of the nine herdwang middle newspapers is expected to grow by 42%.

In addition, in a quarterly report, it is reported that the newspaper bird is expected to increase its profit by 50% to 70%.

The men's clothing industry listed companies generally reported better results, which also confirmed our first quarter release on "inflation in the latter half of the year, optimistic about the ability to raise the price of men's clothing industry" point of view.

The men's clothing industry will usher in the peak season in the second half of the year, and the interim valuation standard will gradually shift to 2012. The overall valuation level is expected to have a 20% improvement level by the end of the year.

From the autumn and winter ordering situation, the men's clothing listed companies will grow well in autumn and winter.

Apart from consolidating the advantages of collectivization, leading brands will also focus on market segmentation, and the business men's wear series will rapidly increase against the current consumer preferences.

Therefore, as a whole, we will continue to watch the future market space of medium and high-end men's clothing, especially the high-end business men's clothing, which has strong price increase, high unit price and low price sensitivity to customers.