There Are Numerous Cases Of The Integration Of Traditional Retail And E-Commerce Enterprises.

The electricity supplier is a double-edged sword for the traditional retail enterprises. It will not be used or used badly. The physical retail stores feel the competition and impact, and with good use, they can become a tool for the extension of the store service.

Li Yanchuan, a secretary of the municipal Party committee, told the Beijing Commercial Daily that the electricity supplier had a great impact on the sales performance of the store.

Especially in the high frequency consumption of general merchandise and snack foods and other areas are more obvious.

But he also said that this is not entirely attributable to the rapid growth of electricity providers, physical stores in the guidance of customers, the way to set up experience is not enough, it is also unable to attract young consumers to pay attention to the reasons.

In the retail industry, in fact, there has been a case of traditional retail and electronic business integration.

In January this year, Alibaba group's subsidiary company proposed a privatization offer to Yintai business.

The analysis considers that

This means that the cooperation between Ali and Yintai business will be further deepened, so as to explore more opportunities for development and implement long-term development strategies.

At the intime business performance conference held recently, Zhang Yong, chairman of Alibaba group CEO and intime business board, said that China's coverage on the Internet was very strong, and the offline industry was restricted by geographical location, so the whole retail industry was very dispersed.

But the functions of the future line should be different. We should not only consider the number of offline shops and offline stores under the offline vision, but also consider what physical distance and coverage are to users' real value and what new ways to layout.

"Look at the market in the coming years, Beijing

The consumption of clothing and household appliances will continue to occupy a larger market share, while the consumption demand of food and agricultural products (11.340, 0.02, 0.18%) will gradually increase. Hong Tao said that this is due to the increasingly mature technology of direct selling and cold chain logistics, and more convenient consumption of residents' Agricultural products. On the other hand, it is also developing rapidly with rural electricity providers.

Jia Penglei, senior media man and President of Yibang power network, also said that from 2011 -2013, most of the traditional retail businesses did not know what the electricity supplier was and had a disdain attitude; 2013-2015 years began to adjust, through shopping center and initial business to start counterattack; in 2015-2016 years, the traditional retailing industry realized that we must grasp the draught period and seek the new development of the enterprise.

In Jia Penglei's view, in 2017, the electricity supplier competition entered the second half, and online traffic was almost exhausted. The value of the line traffic began to enlarge.

Talking about whether the impact of online shopping on the store will be aggravated, Hong Tao bluntly said, in the short term, the electronic business platform and the entity retail store will still be in parallel for a while, but the physical consumption can not be completely replaced. However, the online shopping of "attacking the city" does stimulate the physical store to further improve its service level, so as to retain customers, such as pforming the sales experience point that can bring more opportunities for personal experience to customers.

"In fact, after Beijing's per capita GDP exceeded US $1 trillion, it contained

"The shortage of commercial activities in community stores is an imminent problem," Hong Tao told the Beijing Commercial Daily reporter. It is foreseeable that in the future, Beijing's physical retailers will gradually "touch the net", that is, the combination of more 020 and online Internet integration, such as the launch of new shops without people stores, robots (22.850, 0.33, 1.47%) and intelligent stores.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.