"Shenzhen For Chinese Brand Women'S Wear" Has Been Recognized As A Fact In China'S Clothing Industry

These days, the sea breeze is blowing gently on the coconut forest beach in Shenzhen, Guangdong, and the clothes are beautiful, ushering in the autumn and winter fashion week of 2017. During the Fashion Week from March 17 to 23, more than 200 brands and designers from more than 10 countries and regions, including the United States, Britain, Italy and France, will meticulously present more than 80 major shows, including well-known designers from New York, Paris and Milan, such as Cynthia Lolay, a well-known American designer, as well as local cutting-edge designers and high-end fashion brands that have emerged overseas in recent years, Continue the highlights of the four major international fashion weeks in Shenzhen.

It is understood that at present, Shenzhen has more than 3000 garment enterprises, more than 1000 women's wear brands and 15000 garment designers. In 2016, the total sales volume reached more than 200 billion yuan, and the export reached 10 billion dollars. Shenzhen has become one of the fashion industry bases with the most centralized original brands, the most complete industrial supporting facilities, and the most significant scale cluster effect The design level is in the leading position in China. Nowadays, if you pick up a few pieces of domestic women's clothing in any medium and high-end shopping malls across the country, you can always see the tag marked "Origin: Shenzhen". It can be said that "Shenzhen is the destination of Chinese brand women's clothing" has been recognized by the clothing industry in China.

Recalling those years, Shenzhen The garment industry was also the production mode of "OEM" at the beginning, with little added value of products. However, in the face of increasingly weak low-end consumption and unstable overseas markets, Shenzhen took the lead in turning its attention back to domestic demand, from a single garment manufacturing industry to the development of fashion creative industry and garment design industry. "Food, clothing, housing and transportation" has always been the basic demand of people's life. With the rapid improvement of our national living standard, people's demand for clothing is no longer simple. On the one hand is the growing personalized demand, on the other hand is many traditional clothing enterprises Overstock It is difficult to clear goods. Shenzhen has chosen to start from the supply side and vigorously support original design.

It is understood that in the "Shenzhen Cultural Innovation and Development 2020 (Implementation Plan)" released earlier, clothing design, as an important part of the design industry, has been included in the key support category for Shenzhen to build a city of design, supporting clothing enterprises to carry out technological innovation and technological transformation; Create the strategic deployment of Shenzhen quality, promote and implement the self owned brand cultivation plan, encourage brand building to enhance product added value, realize industrial transformation, and promote a new round of upgrading of clothing industry consumption from the supply side. The effect of transformation is obvious. Shenzhen women's clothing has a market share of more than 60% in major shopping malls in China's first tier cities. Shenzhen clothing brands have nearly 100000 stores and counters.

Based on the principle of "government guidance, market leadership, professional operation", and the positioning of "international platform, original design, commercial landing, and national fashion", Shenzhen Fashion Week is a Chinese high-quality brand display highland and original design training and incubation base carefully built by the government. At this Fashion Week, the show of cutting-edge designers was launched for the first time, and the exhibition of designers' works was held in the China · Art Museum. A total of more than 100 domestic and foreign designers participated. Through the linkage with the show“ Ready to see and ready to order ”To promote the commercial implementation. Compared with the capital, human resources and other resources required for the "big show", the establishment of a dedicated show for cutting-edge designers is more like a thoughtful move for many small and medium-sized brands and independent designers to realize their dreams.

"Shenzhen garment industry has achieved such remarkable achievements thanks to the fact that Shenzhen garment brand enterprises have continuously increased their investment in product research and development for more than ten years, advanced brand strategy and comprehensively improved the influence of quality brands." Shen Yongfang, president of Shenzhen Garment Industry Association, said, "We hope that by grafting the mainstream resources and systems of the International Fashion Week, we can actively incorporate them into the international top fashion release and operation system, and truly realize the value linkage of fashion culture, fashion consumption, fashion brands, and fashion industry. We can not only deliver high-quality local design to the domestic fashion consumption market, but also go out to make Made in China recognized by the world."

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