Misplaced Peripheral &Nbsp; Dongguan Made "Southern China Industrial Exhibition Capital".

Support the exhibition industry at least 20 million yuan a year!

The work plan for promoting the development of Dongguan's Convention and exhibition industry (hereinafter referred to as the plan) was approved by the municipal Party and government leaders' joint meeting in August 1st and passed the attention of the reserve industry in principle.

How to achieve the goal of the 5 year plan?

How does Dongguan form a dislocation with the exhibitions of cities such as Guangzhou, Shenzhen and Hongkong?

Yesterday, our reporter interviewed Luo Bin, deputy director of the Municipal Bureau of letters and information, and asked him to interpret the plan.

Luo Bin believes that in order to ensure the healthy development of Dongguan exhibition, we need to closely grasp the advantages of Dongguan's manufacturing industry and create the "Southern China Industrial Exhibition Capital".

Dongguan is facing a crisis of marginalization.

Reporter: why should Dongguan publish "promoting the development of Dongguan Convention and exhibition industry"

Luo Bin: Dongguan has developed economy and convenient pportation. Dongguan has had shoes exhibition and auto show since 1995 and 1996. At that time, the attention of the same level cities to the exhibition industry was relatively insufficient. It took the opportunity of development, persisted in the differentiation route, and focused on "special" and "special".

It can be said that today's Dongguan Convention and exhibition industry has a place in Guangdong and even in the whole country.

However, with the improvement of the attention degree of the surrounding cities to the exhibition industry and the continuous increase of support efforts, the advantages of the exhibition industry in Guangzhou are weakening and the trend of space narrowing is becoming increasingly obvious, with the pressure of marginalization in the extrusion of two first tier cities in Shenzhen and Dongguan.

Therefore, at the exhibition, governments at all levels should invest more and support more than the surrounding cities, so that they can have competitive advantages and seek survival space instead of being swallowed up by the surrounding cities, which fundamentally ensures the organic integration and healthy development of Dongguan's manufacturing and service industries.

Keywords dislocation development

Advantage of manufacturing industry

Reporter: the exhibitions in Dongguan and Guangzhou, Shenzhen and Hongkong have some duplication to some extent, such as electronics, clothing, furniture and so on. How will Dongguan develop its own characteristics in the future?

Luo Bin: some exhibitions in Dongguan and Guangzhou, Shenzhen, Hongkong and other cities have the same theme or even overlap to some extent, especially furniture, clothing, electronics, machinery and so on.

In addition to the name furniture exhibition can win slightly, other homogeneous exhibition in the competition are mostly at a disadvantage, survival pressure.

Therefore, how to locate the future exhibition industry in Dongguan is very important. In the past, we should build a "famous exhibition city" in a general way, but this positioning is not stagger with other cities. We should create the "city of Southern China Industrial Exhibition".

We should not compare with other people. We are not the leading fashion cities in Guangzhou. We are industrial exhibitions, so we must be precise in positioning.

Only by fastening our manufacturing advantages and running comprehensive industries, such as raw materials, machinery, equipment and so on, can our enterprises in the process of production and processing be used in various exhibitions in Dongguan.

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The second half is expected to introduce the national auto insurance exhibition.

Reporter: what are the specific measures and policies to encourage domestic and foreign brand exhibitions and professional exhibition companies at home and abroad?

Luo Bin: in line with the advantages of our city's exhibition management and the needs of industrial development, we should strengthen investment promotion efforts in Beijing, Shanghai, Shenzhen, Hong Kong, Taiwan, Europe, America, Japan and South Korea, especially those related to the pillar industries and strategic emerging industries in our city, formulate preferential incentives policies, encourage departments, chambers of Commerce, trade associations and exhibition companies to actively introduce (bid for) famous exhibitions at international, national and industrial levels, and introduce brand exhibitions to Dongguan.

It is expected that in the second half of this year, a national exhibition of steam protection will be introduced. This exhibition has been held for the fifty-sixth time this year. It is a famous exhibition of auto parts, decoration and maintenance, and its scale can reach 50 thousand square meters.

At the same time, it will encourage and guide well-known exhibition companies at home and abroad to establish independent legal entities, and support the continuous strength of the exhibition's overall strength through acquisitions, mergers, joint ventures, shareholding, holding and restructuring.

The professional exhibition companies at home and abroad are rewarded by professional exhibition companies according to their registered capital, annual number of exhibitions, total exhibition area, total number of exhibitors and the number of professional spectators.

In addition, we encourage the development of the exhibition enterprises registered in our city, encourage the professional exhibition companies with the annual exhibition area of 50 thousand square meters to be held by the three professional exhibition halls in our city, and encourage them to increase 10 thousand square meters per 50 thousand square meters.

Keywords exhibition integration

Major exhibitions will become bigger and stronger and take the road of specialization.

Reporter: in the same theme and similar content, how can we guide the integration of similar exhibitions and promote the optimal allocation of resources?

Luo Bin: at present, Dongguan has already owned many key exhibitions such as Houjie furniture exhibition, big wool weaving exhibition, Humen trade fair and so on. The key to further develop and strengthen in the future is marketization and specialization.

For example, the big wool weaving exhibition will extend to the mechanical equipment exhibition; the Humen Clothing Fair will have to become a fashionable information publishing highland; Houjie Furniture Fair can also be further broken down, such as building bedroom furniture, office furniture, soft decoration, etc.

For small and medium sized exhibitions with the same theme and similar contents, we must guide the integration and optimization, and we should focus on the integration of exhibition resources, such as hardware mold, footwear, tea, automobile, electronics and other industries, strong alliances, strong and weak mergers, and promote the same type of exhibitions to become bigger and stronger and form brands.

Keywords differentiated management

Changping Convention and Exhibition Center is no longer an important professional exhibition hall.

Reporter: what are the professional pavilions in Dongguan?

How do they operate differently?

Luo Bin: at present, Dongguan has three professional exhibition halls, Guangdong Modern International Exhibition Center, Changping Convention and Exhibition Center and Dongguan International Convention and Exhibition Center.

We should further clarify its direction of development, form dislocation operation and prevent vicious competition.

The Dongguan International Convention and Exhibition Center mainly takes 30 thousand square meters of new exhibitions and large and medium scale consumer exhibitions, including the Expo, the Expo and so on. The Guangdong modern international exhibition center is mainly organized by large-scale large-scale comprehensive exhibition such as large-scale enterprise exhibition and Expo. Changping Convention and Exhibition Center is no longer an important professional exhibition hall, but has gradually been pformed into a display hall, mainly to hold small and medium-sized exhibition related to the industry in the eastern part of the city and to the consumer and agricultural exhibitions in the eastern part of the town, such as the Beijing Kowloon agricultural fair.

The city stadium is generally not used for exhibition purposes, especially the same or similar exhibitions with the Dongguan International Convention and Exhibition Center.

In addition, in recent years, all major cities in the country have incorporated the exhibition economy into the strategic plan for urban development. They attached great importance to and supported the exhibition. They not only increased support from software support and guidance policies, but also strengthened the planning and construction of hardware, namely venues.

It is also necessary for Dongguan to carry out the demonstration of the new exhibition hall planning, and suggest to build a site for Songshan Lake or ecological park.

Outside the box

Exhibition industry support policies

Ningbo: in May 2008, the Ningbo municipal government issued the "opinions on speeding up the construction of Ningbo International Convention and Exhibition Capital", giving tax relief and preferential treatment to Ningbo International Convention and Exhibition Center and supporting projects, and arranging 20 million yuan annually to finance the exhibition.

Hongkong: the Hongkong government will support the exhibition industry as a pillar industry. In 2009, the Hongkong TDC allocated HK $120 million to attract international buyers and subsidize local SMEs to participate in the exhibition.

Shenzhen: promulgated the "Shenzhen Convention and Exhibition financial assistance special fund management measures", relax the funding conditions, improve the funding standards, increase the brand exhibition, international conferences and exhibition data third party certification funding.

Among them, a single exhibition has a maximum subsidy of 2 million yuan, with a maximum subsidy of 1 million yuan for a single meeting, and a maximum subsidy of 100 thousand yuan for the third party certification of a single exhibition.

Guangzhou: promulgated the "Trial Measures for the management of special funds for the development of Guangzhou Convention and exhibition industry", arranging 10 million yuan of fiscal funds a year, giving awards and subsidies to the promotion and promotion of the city's exhibition industry and the promotion of the exhibition industry in the city, of which the maximum subsidy for a single project is 400 thousand yuan.