Four Trends Of Da Vinci In Garment Industry

Jiang Hengjie, executive vice president of China Apparel Industry Association, pointed out at the meeting that the overall development of China's garment industry has four characteristics:

First, the industrial concentration degree is high. China's clothing industry cluster is mainly distributed in the southeast coastal areas of Guangdong, Fujian, Zhejiang, Jiangsu, Shandong and other places. The five provinces have advanced technology and equipment and strong production capacity, the total production accounts for more than 70% of the country's total, and the overall development of the garment industry is unbalanced.

The number of garment enterprises in China is huge, but there are few large enterprises with certain market influence.

Many small and medium-sized enterprises are relatively backward in business management, brand culture, production mode, pport logistics and so on.

The three is the weakening of export momentum, which is affected by factors such as rising cost of raw materials, gradual appreciation of RMB, weakening of labor cost advantage, increased pportation cost, export tax rebate and policy adjustment of quantity management.

Four, the domestic market is active. Under the direct promotion and guidance of market upgrading, resource integration, capital innovation, business innovation and other positive factors, the domestic market is extremely active.

When it comes to the future development trend of China's clothing industry, Jiang Hengjie believes that the first is the gradient pfer of industries.

The output of the five major provinces in China before the clothing production increased steadily and decreased slightly. The output of the central region increased, and the industry began to shift from the east to the central and western parts. Next, industrial capital flows to large enterprises.

Enterprises adopt industrial resources reorganization, brand innovation, diversification of channels, and expand financing to improve competitiveness. Large enterprises enhance their ability to resist risks through the integration of industrial capital, and the survival environment of SMEs is more severe. Third, the domestic market has become the focus of competition.

Export situation is becoming increasingly severe, clothing export has been restricted to a certain extent, many enterprises have begun to turn to the domestic market, the domestic two or three tier market has risen rapidly, and the industry has changed from the "foreign trade pulling" to the new stage of "domestic trade promotion"; fourth, business innovation and capital innovation are brilliant.

Member clubs, online fast sales, OUTLETS, tail cargo market and other new models have developed rapidly, and domestic well-known enterprises have been rid of the previous single capital mode, and have been listing and financing to obtain development funds.

China's garment enterprises are rapidly integrating into the integration of world economy and financial capital.

According to industry analysis, the overall situation of China's garment industry is that the industry is facing structural adjustment and upgrading, and the competition in the domestic market is becoming increasingly fierce and will become the focus of development.

How to improve the brand contribution rate and the contribution rate of scientific and technological contribution to product value, and build a "four in one" brand with good brand ecological advantages based on quality, innovation and soul, with rapid reflection and vitality, and social responsibility as the realization process will be an important topic for the future development of garment industry.