Flicker You Do Not Discuss! Domestic Goods Wear "Ocean Vest" Phenomenon Is Widespread.

Recently, a survey of 1766 people showed that as many as 91.1% of respondents felt that domestic products posing as foreign brands were common.

75.7% of the people oppose the "international vest".

Among the respondents, 80 percent accounted for 57.4% and 70 accounted for 23.8%.

Xiao Yang, who lives in Hangzhou, Zhejiang, recently saw a shirt in the shopping mall.

Sales staff repeatedly stressed, "this is the brand of Italy!"

The posters in the shop are also foreign models.

Under the temptations of "Italy designer's own design" and "Milan senior garments", Xiao Yang spent nearly 1000 yuan to buy the "imported" shirt.

But when he got home, he suddenly discovered that the brand looked like a foreign language, but in fact it was a Chinese phonetic alphabet.

Xiao Yang also checked the website of the brand and found it was a factory in Zhejiang.

Although there is a feeling of "flickering", fortunately, the quality of the shirt is not bad. Xiao Yang is too lazy to go to ask for trouble.

"Just buy a lesson. Next time you buy clothes, you must spell them first. Don't look at the letters and think they are English!"

In the real estate sector,

What is the most serious phenomenon that Chinese goods wear "waistcoat"?

According to the survey, the number one is "clothing" (78.8%), followed by "cosmetics" (66%).

The following are: furniture (48.3%), car (35.2%), daily necessities (34.5%), food (34.3%), catering (29.2%), public facilities (11.8%), real estate (10.5%).

Sun Feng, a professor of sociology at Tsinghua University, believes that the name of a brand is also related to consumer groups in this field.

The reason why clothing has become the most serious area may be that it focuses mainly on young people who are particular about the quality or fashion. They especially like foreign brands.

Zhang Lan, a staff member of the image design department of a garment enterprise in Guangzhou, told reporters that each time they held departmental meetings, most of the topics were about what clothing concepts were popular abroad and how to apply these foreign concepts to products.

Zhang Lan revealed that a large part of the profits in the clothing industry came from foreign labels posted by manufacturers.

Once these labels are put on, the price of clothes will double at once.

"There are so many new styles every year. Is it actually different names?

If there are no fashionable labels, which consumers will be willing to pay?

Now selling clothes is actually selling the ocean concept.

Why do Chinese goods like to wear "ocean waistcoat"?

70% of people think that the reason is that the society is serious about worshipping foreigners and foreigners, but 62.9% think it is because domestic brands do not have confidence in themselves. 52.2% think that the reason is that they lack effective supervision over false exaggerated propaganda. 47.3% think it is because some people are too easy to buy wealth, they only buy expensive ones and do not choose the right ones. 43.4% think it is because local brands always have problems, so they have to change their faces.

Xu ran, a young teacher in a university in Shanghai, admitted that with the improvement of living standards, he would buy more and more foreign brands. "It's just like praising a person's" foreign flavor "until now.

Young people like to pursue quality and fashion, and pursue high quality "foreign" life.

Therefore, as long as the price is acceptable, I will definitely choose foreign goods.

Yang Jiaolong, a Post-80 girl, also admitted that when she chose cosmetics, she preferred imported brands.

Because all imported cosmetics have quarantine labels or certificates, she feels safe when buying.

In the eyes of the public, what does foreign brand mean?

In the survey, the top three were: good quality (46.8%), grade (42.8%) and luxury (33.2%).

Followed by: Fashion (33%), high technology content (31.2%), identity status symbol (27.4%), security rest assured (27%), specification (24.9%).

Sun Feng believes that many luxury brands abroad, in some people's eyes, are symbols of class and status.

In the final analysis, Chinese goods wear "ocean waistcoat".

At present, supervision is not strict, consumers have no discernment, so we need specialized agencies to supervise, especially for brands with foreign names.

Enterprises must clearly tell consumers where products are made.

{page_break}

"Economic strength will surely bring about cultural strength. This is not just a psychological abuse of foreigners."

Zhang Lan said that many Korean and Japanese brands often showed people in English at the early stage of brand promotion, such as Sony (SONY), Samsung (Samsung), Toyota (TOYOTA) and so on, all of which achieved very good brand results.

"These brands are used in English just to open the market, not to pretend to be foreign goods, and the quality of the products is excellent indeed.

However, many enterprises in China are not holding the idea of opening up the international market. They are all "flickering" people, causing chaos in the market.

Xing Xing, an employee of an auto parts company in Baoji, Shaanxi, believes that wearing "foreign vest" is a reflection of the lack of confidence in its strength.

He found that many parts of second line computer hardware manufacturers will take an overseas name to publicize their own chips that are used in foreign technology. They are all made in China.

"These manufacturers themselves understand that this way of misleading consumers is temporary.

With the "waistcoat", they have no intention of long-term development, or to carry out primitive accumulation and further pformation, or only to make short-term, opportunistic, and make a profit.

Xing Xing said.

Sun Feng believes that foreign countries have accumulated many years in the production, manufacture and protection of brands.

For example, Mercedes Benz, louis vuitton bag, and so on, have formed a unique cultural value.

For example, furniture, durable consumer goods and so on, the development time of domestic industry is not long, and it is hard to accumulate into a mature brand.

As the saying goes, only three generations can form a noble, and so is the brand formation.

Without long accumulation, hard fill the aristocracy can only become a nouveau riche.

How to deal with the phenomenon that Chinese goods wear "waistcoat"?

According to the survey, 78.1% of people believe that local brands should be developed, and the "bottom line" and self-confidence of "made in China" should be strengthened. 72.2% of consumers said that consumers should establish a rational consumption concept. 64.8% of them believed that enterprises should be punished severely, and 57.4% thought they should be encouraged to adopt the Chinese name.

Lin Yanfei, a civil servant of the Nanjing Municipal Audit Bureau, said that for an enterprise, if he borrowed the foreign name, he would be less motivated to develop and use foreign core technology.

Therefore, the government should give full support to the brand that adheres to the national culture, the media should pay attention to the direction, and the society should have more support.

Du Ye, deputy director of the Chinese enterprise research center of Peking University, believes that the phenomenon of wearing "foreign vest" is becoming a thing of the past.

"Brand is the embodiment of the economic strength of a country, and the culture behind it is also culture.

In the initial stage of reform and opening up, many domestic brands need to enhance their value by using foreign names. However, as domestic enterprises increasingly connect with the international market, the tide of globalization will directly curb the opportunism of the "waistcoat".

When the quality is almost the same, are consumers willing to choose local brands or foreign brands when shopping?

Xing Xing said he would choose foreign brands at the same price, after all, their inspection standards were stricter.

But in fact, this kind of situation is rare. Domestic products usually have price advantage and they will prefer it.

This survey shows that only 19.3% of the respondents choose foreign brands, 40.4% of them choose local brands, and 37.7% of them depend on the situation.