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Expecting National Brand To Become The Face Of The Nation

2011/7/30 11:07:00 38

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Vinci

After the incident, various topics such as the mentality of foreigners worshipping foreigners, foreign brands of domestic brands, and China's urgent need to build their own national brands are still being derived.

Reporters believe that this is a good opportunity for the government authorities, enterprises and consumers to collectively introspection.

Corporate integrity is very important.

Enterprises can choose whether there is no integrity, but a strong regulatory system can make them out of the market, and whether the regulatory system is trustworthy. It is the basis for consumers to dare to spend money in a legitimate market, ease their shopping and boldly consume.

There is a blind consumption phenomenon among consumers, but this is directly related to the opaque product information.

Quality supervision and other regulatory departments need to adopt a sound system to ensure the quality, reliability and quality safety of products, and to ensure that consumers have the right to know the products and establish a pparent, fair and reasonable product information system.

Taking furniture and clothing as an example, the products of different countries and different materials can be marked by hanging cards and other media, so that consumers can clearly identify the place of ownership, origin and material of the target products, so as to guide their consumption behavior.

Besides, enterprises.

Recently, a clothing company in China burned about 3000000 yuan of quality unqualified clothing.

At present, this kind of behavior is no longer as popular as Wenzhou's incineration of leather shoes. The waste of resources and the improvement of the quality inspection system of enterprises have aroused people's concern. The media have denounced the behavior of enterprises for showing suspicion.

At present, more and more enterprises realize that brand is part of the core competitiveness of enterprises, but painstaking efforts are too hard. Many enterprises are eager to make progress and try to take a shortcut.

Many people say that China

brand

The gap between products and world famous brand products is not entirely a gap between technology and equipment, nor is it the difference in product quality, but in brand style, design and details. All these require time to sharpen.

In the final analysis, domestic enterprises are still somewhat unable to bear the "loneliness".

Looking back at the Da Vinci press conference, Italy manufacturers rightly explained that the core competitiveness of Italy furniture lies in the design and development, not the material, and the origin is of no importance.

Regardless of whether the answer is suspected of changing the concept, a mention of design, research and development will indeed make many domestic enterprises feel short of breath.

After all, at present, there is no design standard and R & D result comparable to the world's top brands, so that even such foreign brands that are unknown can command their customers in front of our consumers.

To change this situation, it is no doubt that domestic enterprises should keep calm and make persistent efforts.

Looking back at those

Big international card

They are not not stained with "dust". SK- II, CHANEL, SONY, TOYOTA and so on have all been detected quality problems. In terms of clothing industry, Adidas and Nike also frequently produce scandals of origin, and brands such as ZARA have been repeatedly failed in quality inspection. In fact, Chinese people have clearly seen that "foreign brands" represent "high quality" but a one-sided understanding.

Former Japanese Prime Minister Nakasone Yasuhiro once said: in international exchanges, SONY is my left face and Panasonic is my right face.

How can China's national brand become the face of the country?

Should the introspection and efforts of all sides be the result that we can expect?

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