Sell Your Products To Your Endorsement Star &Nbsp; Brand Clothing Marketing Tools.

Current domestic brand Cooperation with stars is also limited to giving money to celebrities to speak on behalf of this level, but has not yet reached the extent that celebrities really like the brand. That is to say, our brand is now in cooperation with stars. primary Level. To be a brand, to find a celebrity endorsement, whether to get the real appreciation of this star, this is a brand business need to think about, is also a lot of brands do not enough.

Many brands find celebrity endorsements, not to see whether the star is suitable for their brand style. Maybe it is just that this star is red enough to find its endorsement. Often seen, a popular star made a endorsement for a clothing brand, wearing the brand of clothing showing the image completely not match, the style is totally wrong.

Even to the extent that Star The expression is strange. Some brands look for celebrity endorsements, but I see the poster on their faces, the facial expression of the star tells you "he does not like to wear this clothes". And there is another point, that is, in the process of cooperation with stars, the brand did not think of a way to let stars take the initiative to love their brands. Celebrities make endorsements for brands. They may just shoot flat advertisements, or wear their clothes only in brand specific activities.

Even some brands have not contacted the star when they have been looking for a celebrity for a year. But foreign brands may try to make stars happy to wear their own brands, even if they are not endorsements. If the brand is enough to attract people, stars will take the initiative to wear them. I believe that in the future, the celebrity endorsement of Chinese clothing brands should focus on letting stars wear your clothes, like the style of your clothes and attracting consumers. Instead of finding a star, he insisted on putting on your clothes to endorse.

That is to say, the relationship between the brand name and the star should be changed, who will take the initiative and who is passive. Let me give you an example of some of the Hongkong stars who come in contact with them. If any clothing brand asks for their endorsement, they will ask for it, such as positioning of the brand, future market planning, development plan, main target city and audience, etc., they all want to fully understand the overall situation of the brand. This will also be a future celebrity endorsement. trend 。

Before looking for celebrity endorsements, the key is to see the appearance of stars. Now, we hope that the endorser and brand's style and taste can be consistent. In the early years, some brands sought celebrity endorsements and printed the heads of the stars on the packaging bags. Now it seems very unacceptable. We can say that we are slowly progressing. With the improvement of the consumers' aesthetics, the brand must also constantly improve itself, and the brand needs to be changed according to the consumers' demands.

I want to say to those who are looking for celebrity endorsements. If you sell the brand to this star, or if the stars wear clothes with you every season, then your brand will be successful. If stars wear your clothes only at your brand press conference, your brand is unsuccessful. But there are still many brands, and now the brain is still lacking the nerve to sell its products to celebrities.