Chinese Shoe Enterprises Urgently Seek Ice Breaking Path

This year is an eventful period of "made in China". All kinds of quality problems are frequently exposed. From aquaculture products to toothpaste, from beach cars to automobile tires, from toys to mobile phones, Chinese export products have triggered a "trust crisis" in the international market for a while.

At present, the footwear industry in China is somewhat "made in China" in miniature.

China is the largest footwear industry in the world. Shoemaking industry is a traditional dominant industry in China.

In recent years, China's footwear industry has an average annual growth rate of 23%, much higher than the growth rate of GDP in China.

According to conservative estimates, at present, there are 2 shoe making enterprises in China, with 1 million 600 thousand employees, annual output exceeding 7 billion pairs, accounting for more than 60% of the world's total output, and exports account for more than 53% of the world's total.

China's footwear industry is not only huge, but also has little difference with the developed countries in the world in terms of technology, product technology and processing quality, and even some aspects have reached a fairly high level. Many world famous brands have proved this in China's licensed production.

But the rapid rise of China's footwear industry also encountered challenges.

Experts say that the footwear industry in China is lack of innovation. Both styles and footwear with new practical functions are imported from abroad, and the shoemaking enterprises in China basically follow others.

Qian Jinbo, chairman of the red dragonfly, said in an interview: "whether it is made in China or in other industries, technology and brand are the main factors that decide the success or failure of the competition.

The two will not keep up with the needs of enterprise development overnight, which is also the main tool for international enterprises to monopolize industries.

Not long ago, the first pair of sports shoes made in China was born in the Red Dragonfly Group. The deep technical cooperation between red dragonfly and RSscan, the world's top sports shoes design company, has created a new category of Red Dragonfly sports shoes, the Chinese footwear industry.

While many shoe making enterprises are still concerned about their comparative advantages, red dragonfly pioneered the "blue ocean" of China's footwear industry, returning to the understanding and practice of consumers' comfort and health needs, providing consumers with healthier fashion choices and creating a new way of life that is "two business and leisure, and a single pair of shoes for business."

This is not only a simple corporate behavior, but also a new concept for the development of China's manufacturing and China's footwear industry. This is undoubtedly an icebreaking move, which strongly changes the stereotype of China's manufacturing products with low technological content and lack of innovation, and makes extra points for China's manufacturing.

Qian Jinbo said that in terms of science and technology, red dragonfly has always focused on technological innovation, and is committed to building the core competitiveness that can promote the sustainable development of enterprises. The annual cost of research and development is over 10 million yuan.

The concept of sports shoes is the result of years of continuous investment in science and technology innovation and taking the lead in adopting new technology import mode.