How Red Is The Professional Market? The Development Track Of Haining Leather City

The latest survey shows that the total turnover of Zhejiang's professional market reached 393 billion 400 million yuan in the first half of this year, of which 100 of the key professional markets reached 188 billion 800 million yuan, and broke through the historical record once again.

Today, the small commodity city of Yiwu is about to expand, and Haining leather city is on the market. The news that the new professional market is constantly established is still coming. The "hot building city" of the professional market in the Yangtze River Delta region is still spreading.

Looking back at the track of Haining leather city's journey, it is enlightening to study and promote the development of the professional market in the Yangtze River Delta.

The creation of "Ya Po Road" is probably because of the relationship between names.

The director of the China Leather City Management Committee in Haining is planning the most important plan of his life.

"We are making various preparations and hope to be listed next year in Shenzhen's small and medium board market."

There is no law.

If everything is as he expected, then the leather city of Haining will be another professional market after Yiwu's small commodity city.

"The funds that will be incorporated into the market will help the development of leather city."

Ren has regard listing as a chess piece to build Haining's "Kingdom of leather".

His ultimate goal is to make Haining leather city the "headquarters business district" of China leather industry, introduce the regional headquarters of large leather enterprises, the top experts in leather garment design, and the office of international leather brand.

"Leather city will become Haining's treasure road."

He said.

Ya Po Road is a road near the embassy area of Beijing. It has the largest export wholesale market in China.

At present, the leather trading volume of Haining leather city ranks first in the country. The total output value of the leather industry is 16 billion yuan, and there are more than 2000 related enterprises.

Leather industry has become the first largest household in Haining, accounting for 1/4 of local gross income.

A market has led to the prosperity of a city.

However, when leather city opened in 1994, no one could predict today's situation.

At that time, there was a slip of tongue in Haining: "vigorous and vigorous opening, cold and clear operation, quietly closing the door."

The first 5 days of the opening ceremony were the first national leather clothing fair, and the 246 stalls in the market were packed and busy, but when the exhibition was over, customers packed and withdrew.

When he was in a hurry, he and his colleagues called and called, and finally persuaded the customers to come back and set up the stall.

The cheap brand of Haining fur wears out, the customer is more and more.

On one occasion, two customers snapped up the same leather coat and pulled off the sleeves of the leather jacket.

After 3 months of opening, the turnover of the market is as high as 580 million yuan.

Ren FA and his colleagues were all tears of excitement.

However, this is just the first hurdle for Haining leather city.

Counterfeiting is not soft. In 1997, Haining leather city once again encountered a crisis.

Because of the hot selling in the market, some enterprises have been working hard to cut corners.

Leather clothing in Haining has become a synonym for "fake".

The most grim thing is that this winter, a mall in a big city hung up such a banner: there is no Haining fur coat in the mall.

"There is no way to live without fighting."

There is no law.

In order to prevent the inferior leather clothing from entering the market, the staff he led had recorded three days and three nights in order to keep the inferior leather materials from being smuggled out.

Now, in retrospect, it is clear that counterfeiting is a barrier to the development of China's professional market. Many other leather markets, which are also emerging at the same time as the leather city of Haining, fail to pass the barrier and gradually collapse.

The third threshold for relocation and development is the relocation of the market in 2005.

That year, it was announced that a new leather city would be built on the outskirts of the city.

Many businessmen who had made money in the leather city were red eyed. Some even sent text messages to any law, saying they wanted to kill him and throw him into the Qian Tang river.

Even some friends who are usually in good relationship have turned their faces.

"Though I am very sour, I have no way out."

Mr Ren said that moving the market is for greater room for development, but he is also worried that if business is not good after moving, what should we do?

There are 566 owners in the old leather city. He works with his colleagues in a family.

On one occasion, he was so busy that he didn't even find his heel missing. He thought he had been crippled by a limp.

The new leather city opened in October 18, 2005, and its area increased by more than two times. Its business is far better than before.

Ren said that this is because we seize the opportunity to pfer urban consumption to the suburbs and make the market a consumer product integrating tourism and shopping.

At last, the owners who opposed moving house finally understood the painstaking care of any law.

"There is a way, or you have a way!"

Some owners said.

Financing, listing, leather city two phase of jeans area, the "method" people are constantly brewing new ways.

Ren is more than 50 years old and wears a pink shirt. Even though he is wearing this "courage", it is rare among Chinese middle and small cities.