Talking About Improving The Popularity Of Enterprises

As the saying goes, "people are afraid of being famous, pigs are afraid of being strong". Maybe this sentence is applicable in the past, but in today's era, the concept has changed, and everyone is crushing their brains and trying to make a name for themselves.

The truth is that the famous pig is selling higher than the unknown.

When you first came to the market as a latecomer, you first faced the problem of popularity. You need to tell someone loudly who you are and what you do.

Therefore, in the period of building brand awareness, online advertising investment must not be stingy, nor can we expect too much. Do not want to say anything. Actually, there is only one task. Let others remember you. Anything else can be said later.

In the process of improving the brand awareness, there are some misunderstandings that we should avoid as far as possible. Otherwise, not only will we increase the visibility, but we may have a big effect and a small effect. It will even produce the opposite effect and bring negative harm to the enterprise.

First, too much. For the first time in the Internet and media advertising, I want to tell everything, and the result is nothing, consumers have nothing to listen to.

Two, say too little for the first time in the network, media appearances, just like you see a new friend, in order to let others remember you, you need to deliver business cards, and introduce yourself, or even friends to help you. Finally, I want to emphasize to you again, in order to strengthen other people's memory, but you follow the conventional advertising practice, only in the standard part of the product name and enterprise LOGO, the result is consumers have been watching for a long time, have not seen the name of your product, the consequences are naturally, you silently come, silently.

Three, the wonderful and wonderful story is naturally attractive, but advertising is not a story telling, especially for the products that are just showing up. If the story is too wonderful, consumers can not remember the story, but the product is ignored.

Recently, a brand newly advertised has taken three sensational advertisements in one breath. The question is not whether the sensational advertisements are good or not, but the right ones.

People are familiar with the brand, the function has long been familiar with people, the purpose of people playing sensational advertising is to further narrow the distance from the target audience through emotional appeal, so as to establish emotional separation. However, as new products go on the emotional line, it will easily make consumers ignore the product itself.

Four, things that are peaceful and superior will always attract the attention of others, and the recurrence rate of beautiful women in the streets is definitely higher than that of the old ladies.

If your advertisement is too popular in creativity, it will be difficult to jump out of many advertisements, and others have told hundreds of times in the same way. Would you like to repeat it again?

The same industry practice is emotional appeal, you also come to emotion?

Others shout, do you shout?

Such a promotion is very difficult to achieve any good results.

Therefore, you can not use other people's good things and means, you can also use it easily.

Other people's food may be their own poison.

In the process of improving the brand awareness of enterprises, it is necessary to follow the path according to the actual situation of the products, the specific market and other factors.

Editor in chief: Hao Ling