Tianjin Textile Brand Strategy

In January 18th, China's first famous domestic wool brand, "reaching sheep", extended the industrial chain, combining modern people's taste of life demand and experiential marketing concept into one, and launched the "reach sheep 1932" club.

Tianjin textile integrates brand resources and speeds up the implementation of brand strategy.

The "fine sheep" has been 77 years old. In the face of market changes, it has increased investment in R & D, constantly researched and marketed new products, and adjusted the product mix.

It has realized the extension of "reaching sheep" from knitting yarn to knitting yarn, to industrial yarn and sweater three aspects, developing and producing new, odd and special series of products with light, thin, warm, environmental protection and super first-class finishing and diversified raw materials matching.

Tianjin textile newly established Tian Fang fashion stage costumes Co., Ltd., in line with the purpose of accelerating the integration of the existing old brand resources, repositioned the product style, made clear the target consumer group and sales channels, initially established a marketing network, and established a knitting and woven garment production and processing base.

The high-end brand "Yang Yang 1932" launched by the company has entered the high-end department stores such as far east department store and time Olympic city. Yesterday, the "arrived Yang 1932" club opened to provide personalized customized services.

Tianjin textile's investment company of Tian textile makes full use of the platform of high and new textile industrial park, the advantages of research and development and the advantages of industrial chain, so as to accelerate the implementation of brand strategy.

We should actively develop "Tianyi" brand clothing fabrics, and promote the implementation of industrial intensification, operation differentiation and product branding strategy.

Editor in chief: Hao Ling