Quanzhou Clothing Enterprises Go To Hong Kong To Look For Orders

As one of the main birthplaces of China's clothing brands, Quanzhou has set up an advanced banner on the road of brand development and going out, and fierce competition has promoted Quanzhou's internationalization.

A few days ago, Malet, Lei Ma, Ming Jian and many other Quanzhou fashion brands were making a high-profile appearance in Asia's largest fashion show, Hongkong Fashion Festival. They wanted to learn about the latest market trend and get to know the suppliers and grasp the trend of the world with the help of Hongkong's bridgehead.

The 4 day Hongkong Fashion Festival opened in Hongkong. The main exhibits include women's wear, men's wear, baby clothing, underwear, evening dress and various products related to the clothing industry.

It is understood that in recent years, many Quanzhou clothing enterprises regard Hongkong as a popular information hub city, and Quanzhou's children's wear brands such as Bao De, Green and so on have also been distributing Hongkong to the high tide of tidal current.

"This year we attend the Hongkong Fashion Festival to understand the latest market trends and meet suppliers."

Li Tianfu, deputy general manager of Fujian marlett knitting garments Co., Ltd.

In Li's view, Hongkong is one of the major suppliers of clothing and clothing accessories in the world, and has rich experience in marketing. It is one of the birthplaces of fashion trends.

In the wake of the financial tsunami, the consumer market in Europe and the United States has contracted sharply, and the export orders of garment enterprises have plummeted. Many exhibitors expect this year's situation to be more severe.

Therefore, keeping the old customers and developing new markets has become a top priority for many enterprises to deal with the crisis.

Li Tianfu said that attending the fashion festival is a golden opportunity to meet directly with wholesalers, chain stores, large department stores and well-known brand buyers.

Although the export prospects are at a loss, many emerging markets can still provide export opportunities for Hong Kong businessmen, including Eastern Europe, Latin America and the Middle East.

The Hongkong Clothing Industry Association report shows that consumers in the Middle East have strong purchasing power, and local department stores have collected many brands, so there are still many opportunities in the light market, and it is suggested that manufacturers should develop new markets.

Editor in chief: Hao Ling