Mercerizing Machine Sales Barely Satisfactory &Nbsp, Prices Fell Sharply
In the first half of this year, the market of mercerizing machine was sluggish. Through investigation, we found that most manufacturing enterprises had poor sales and profits compared with last year.
General decline
。
The surveyed enterprises generally believed that the main reason for the sluggish market of the mercerizing machine was the decrease of rigid demand in the domestic demand market, and the fluctuation of the raw material market caused the downstream enterprises to wait or cancel the purchase intention.
For the second half of this year, the market situation of such equipment, the survey enterprises generally expressed pessimism, that the market demand is declining.
However, there are individual businesses who are full of confidence in the second half of the year.
In 2008, Zhejiang Hong Tao dyeing and Printing Machinery Co., Ltd., which entered the field of printing and dyeing equipment in 2008, mainly attacked Fujian and Guangdong markets. This year, it just won a good start in the Zhejiang market. In the first half of the year, there were 20 sets of sales machines and 5 mercerizing machines.
Lv Guoren, chairman of the company, now has two large orders of nearly 30 million yuan, so he believes that the market in the second half of the year is not without a turning point.
Most of the surveyed enterprises believe that "vicious competition in the market leads to market competition."
Price drop
"And" disorderly competition, resulting in low quality products flooding the market "is the most important factor restricting the further improvement of the market share of their products.
In order to expand the market share, the surveyed enterprises choose to adopt "improving the enterprise's innovative ability, developing new alternative products or speeding up the upgrading of products", "developing products that meet the needs of users" and "trying to expand the share of products in overseas markets".
After decades of development, the manufacturing technology of continuous mercerizing machine has been very mature, and the equipment flow and
Unit structure
The technology threshold has been relatively reduced, and the proportion of raw materials in manufacturing costs has been increasing.
With the increasing number of manufacturing enterprises and increasingly fierce competition, the price of products has declined and profits have declined significantly.
It can sell more than 2 million 500 thousand yuan equipment, and now some enterprises can sell 1 million 700 thousand yuan.
Mercerizing machine products have become very vulnerable to external adverse factors, and their ability to resist risks has been seriously weakened.
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