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Shenzhen Join Hands With New Silk Road &Nbsp To Create Fashion Silicon Valley.

2011/8/10 10:33:00 54

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Shenzhen Silk Road Makes Fashion Silicon Valley

Build Shenzhen fashion Silicon Valley

Shenzhen garment industry gathering base located in big wave street is the only municipal industrial gathering base in Baoan District. The garment industry gathering base in Shenzhen has been planned since 2003. The total land requisition area is 1 million 460 thousand square meters, of which the first phase of industrial land planning is 1 million 80 thousand square meters, and all the infrastructure and roads are in place. According to the plan, the two phase of the functional area of the headquarters has more than 200 thousand square meters of land, and plans to build a public service platform for clothing, headquarters building, incubators, R & D centers and other projects.

According to He Jiahong, Secretary of the Party Working Committee and director of the office of the big wave street, since the beginning of the construction of the base, 22 well-known clothing enterprises have been introduced. Huaxing and shadow fashion two companies went into operation last year, and completed the output value of about 500 million yuan. The 8 main business buildings of China, such as Huigu, Xingyi, dragon Hao, Song Li Si and Mass Phil (phase I), were topping up. It is expected to be put into operation in the second half of this year, and the annual output value will be increased to about 5 billion yuan. The construction progress of 5 companies, such as Mu Lan, Ben Ni Shi, and leaves, is speeding up; the second enterprises of 5 enterprises such as AI Tai AI have been implemented and planned for construction. "It is estimated that by the end of 2013, all 22 enterprises will be put into operation, with an annual output value of more than ten billion yuan, which will initially form the agglomeration effect of the garment industry." He Jiahong added.

He Jiahong said that on this basis, the big wave street has clearly defined the objectives and tasks for the next five years, and put forward the development orientation of "creating a fashionable Silicon Valley and building an ecological big wave". It will firmly seize the opportunity of the city and the region to promote the integration of the special zone and the city's "fashion creativity center", bring the advantages of the clothing industry agglomeration and the rich landscape resources into full play, and make the fashion and creative industry a pillar industry in the region, so that big waves will become an important part of Shenzhen's creative capital and brand city.

Focusing on the three concepts of integration

According to the construction plan, the clothing base will mainly include four functional zoning. The A area is an industrial functional area, including more than 20 garment enterprises. B area is a commercial supporting area. After completion, it will provide about 100000 people with quality, comprehensive living and business supporting services integrating catering, accommodation, entertainment and consumption. C area is the land for headquarters economic zone. It will build clothing research and development center, clothing Institute, small and medium-sized business incubator and other facilities. The D area is an ecotourism area with a planned area of more than 2 square kilometers.

He Jiahong believes that the construction of the four major functional areas of the garment base embodies the three major fusion ideas of the garment industry base: first, the integration of all aspects of the industrial chain; the two is the integration of the urban and industrial functions; and the three is the integration of industry and ecology. The large-scale agglomeration effect is not the only advantage of the fashion Silicon Valley. The function that can be reflected after the three integration is the real long-term vitality.

As for the integration of the industrial chain, Li Xiushi, chairman of the attire clothing (Shenzhen) Co., Ltd. believes that "once the garment base realizes the integration of all aspects of the industrial chain, we can shorten the procurement cycle and ensure the quality of the procurement by choosing the right suppliers, so as to reduce the procurement cost."

Shenzhen Ellassay Apparel Industrial Co chairman said, "establishing a rapid response system for upstream and downstream enterprises is the key to cultivating the core competitiveness of enterprises. In addition, only by meeting the needs of production and people's life, entertainment and education can the garment industry base absorb excellent talent resources.

In addition, Zhu Chongyun, chairman of Shenzhen Maas Phil Fashion Co., Ltd. also said: "cultural changes directly affect the composition and management of the supply chain. Brand culture has been transformed into brand value creation in four aspects: quality, innovation, rapid response and social responsibility. Protecting the ecology and returning to nature become a cultural value of modern people.

Government urges enterprises to transform

As a large industrial area in Baoan District, Shenzhen has been pushing forward the transformation and upgrading of garment industry in recent years. Through the government guidance, enterprises have gone out of a transformation path from garment manufacturing to brand fashion and creative industries. Located in the garment industry base, Shenzhen Huaxing Garments Co., Ltd. is a typical representative.

Founded in 1987, Huaxing is a garment company mainly based on processing, OEM and OEM. In 2007, Huaxing company was strongly supported by the government to obtain the base of the garment industry base and started construction in the same year. In 2009, it was built and put into production in 2009. Based on the garment base, Huaxing quickly combed the industrial chain and management system, and integrated the business headquarters, processing plants, management departments and logistics centers scattered in the various districts of Shenzhen to the park, forming a large-scale modern enterprise with more than 50 thousand square meters factory buildings, more than 2000 high-end professional equipment and nearly 3000 employees. After being put into production, Huaxing company doubled its output value in that year.

Li Yuchang, chairman of Shenzhen Huaxing Garments Co., Ltd., said: "after the company's headquarters settled in CHEN Ye base, the local government provides personal services in infrastructure, municipal, municipal, industrial and commercial, hydropower, security and other aspects. It also gives financial benefits and tax concessions, ERP information system and fixed assets investment to be properly subsidized, and domestic and foreign exhibition and market development subsidies, so as to strive to reduce our burden."