World Sewing Machine Market

Sewing machinery industry in the first quarter of 2005, the business is booming, the second quarter began to become tired, but in the third quarter more plain.

The cooling of the domestic market, sewing machinery industry to "small month", it is best to expand the market and go to the world market, hoping to make up some sales in foreign markets.

But where is the foreign market?

How big is the market abroad?

Most of the sewing equipment used is clothing, footwear, bags, umbrellas, sports equipment, household bedding and so on.

Just look at where the supply of these products is, and where the market is.

The most concentrated market in China is footwear.

The sewing equipment used for footwear is collectively referred to as thick sewing machine.

We should understand that making shoes is more difficult than making garments.

Because there are several kinds of cloth to match, the production of shoes involves fabric, bottom, sole and molding. The shoe making process is usually more complicated than clothing.

The mould of shoe last, plastic moulds and sole moulds are quite expensive. There is a lot of production to reduce costs. In the past 20 years, China has produced shoes on a large scale, squeezing shoe making products from other countries in the world. The world's middle and low grade shoes are all made in China, and many high-end shoes are also made in China.

Southeast Asia's shoe making countries and regions have previously been South Korea, China, Hongkong, Thailand, Malaysia and Indonesia, but now there are only mainland China and Vietnam.

In Latin America, there are leather shoes factories in Mexico and Brazil, and Turkey and India have low and medium shoe factories, but they are not as large as those in mainland China.

China is the largest footwear country in the world.

There are several manufacturers of thick material sewing machines in Taiwan, all of which have set up factories in mainland China, because the sales volume of mainland and Vietnam accounts for more than 90% of their factories.

The 90% turnover of Shanghai thick material sewing machine manufacturer is China's domestic market.

The heavy duty sewing machine has an export market, and its models are limited to special purpose machines.

Because the specialty of domestic sewing machine manufacturers is "small profits but quick turnover".

They need the support of a large number of orders, while the "mass production" footwear has disappeared overseas. A large number of thick sewing machine market is in China, but some special purpose industries are still outside, they need special machinery to complete.

For example, harness, diving suit, parachute, advanced bedding, curtain, sofa, furniture and so on, these special purpose sewing machines can be harvested in the export market.

Because the former special machines are all produced by Germany and the United States and Japan, and the price is high.

Once a domestic special machine comes out and the price is only 1/3~1/4 in the past, all of a sudden turn to China (including Taiwan) for procurement.

This is why some small Taiwan special machine manufacturers are getting better and better in recent years.

Generally, thin material sewing machines refer to the equipment used in garment factories.

The production of an ordinary garment or trousers can be completed only after cutting, sewing and ironing. Additional accessories, such as zippers, buttons, collar and so on, are not a difficult production procedure, so there are garment factories in many countries and regions.

Although China is a large exporter of garments, it can produce large quantities of clothing such as T-shirts, shirts, trousers, work clothes, jackets, Western-style clothes and so on.

Mass production can not adapt to the rapid change of popular fashion in time, so there are many small garment factories in Tokyo and Osaka, or in New York, UK and London. They are doing small fashion and changing orders.

Garment factories are located in every corner of the world.

The salesmen who sell thin sewing machines know that the market of thin material sewing equipment is everywhere in the world. Most people buy clothes from local garment factories.

As long as there is a small scale city, there will be a sewing machine shop.

In Taipei, there is a "Foreign Trade Development Association Library", which collects the yellow pages of the big cities in the world. As long as you go there, you can find the telephone numbers of the sewing machines dealers and importers in big cities, and even the expenses of going abroad can be exempted from finding customers.

Of course, the advent of the Internet age makes this market finding job easier.

If your goal is to market the thin sewing machine, first of all, you should know that the world is a supplier of local fashion and fashion clothes.

For example, a sewing machine manufacturer with a stock market in Taiwan has an annual turnover of nearly 1 billion yuan.

97% of its products are thin machine, and the thick machine has been unable to open the market. Its market share is nearly 60% in mainland China, and the remaining 40% in Turkey, India, Brazil and other places, and there are markets all over the world.

The key is not to know where the market is, not where the customers are, because the Internet has linked the world.

The focus of the problem is - what products do I need to adapt to the requirements of customers?

Why do customers want to buy my product?

What customers buy is of course cheap and fine.

Over the past 20 years, Taiwanese businessmen have seized many of the world's markets because of their cheap and good products. In addition, over the past 10 years, private enterprises in Zhejiang have been excellent and inexpensive. They also occupy some markets, such as Turkey, Brazil, Russia and India.

The latest wave of new private enterprises is offering products that are inexpensive and not beautiful. Advertisements and brands are everywhere. These new wave of manufacturers, apart from being able to sell in the local market, have no place in the international market.

The sewing machinery industry has long been tilted from the manufacturer's leading market to the customer LED market.

Making sewing machines is a simple matter. As long as you have money to buy parts and then put on a brand, it seems that you can create an enterprise.

The most difficult thing is to sell the product, receive the payment, and make the customer get satisfactory service.

Now that customers have some kind of machinery in hand, the price is almost acceptable. If a domestic manufacturer provides a new product and wants customers to buy other goods, it must produce a convincing reason.

We can see that now a new sewing machine supplier has been unable to produce cheaper products, because sewing machines in buyers' hands are really cheap, and the cost of manufacturing is reduced to almost zero.

If you sit in the office, you see a salesman coming in, politely opening his document bag, taking out the laptop, and starting to introduce the sewing machine produced by its factory. The exterior is similar, the price is a little cheap and the quality is unknown.

You will surely ask the salesman, "what kind of service can you provide to me besides cheap?"