The Supply Chain Of China'S Textile Industry Needs To Be Optimized And Optimized.

"Clothing, food and shelter" is the basic needs of people's daily life, and the "clothing" is also the development and characteristics of the textile and garment industry.

Industry is the longest industry in a single industry. It involves many links, such as spinning, weaving, printing and dyeing, batch production, brand marketing management, channel management, logistics distribution, after sale management of retail terminals. In the face of the impact and challenges of the current international commodity prices and domestic and foreign raw material prices, such as sharp rise and sharp fluctuations, rising labor costs, rising energy and power prices, increasing carrying capacity of resources and environment, increasing appreciation of RMB exchange rate and huge domestic inflationary pressures, it is of urgent practical significance to study the problems in supply chain of textile and garment industry and explore how to optimize and improve supply chain so as to better adapt to the adjustment and upgrading of China's textile industry as a whole and optimize the strategic layout of regional layout. Textile and clothing in China

First, the development characteristics of the textile industry at present

1, our country is

Moreover, the textile industry has a stable position in the industrial sector of China. The total industrial output value of the textile and garment industry in the past 2007-2010 years was more than 5 million yuan. The total industrial output value of the enterprises accounted for a relatively stable proportion of the total industrial output value of the same scale enterprises in the same year in the whole country, accounting for 7.68% in 2007, 7.01% in 2008, 6.95% in 2009, and 6.73% in 2010.

At the same time, the proportion of domestic sales of textile industry has increased step by step in recent years. According to the statistics of annual sales revenue of more than 5 million yuan, the proportion of domestic sales of textile industry reached 81.54% in 2010, reflecting the steady expansion of domestic demand market of textile industry and its supporting role in the development of the industry.

2, the layout of production capacity is mostly concentrated in the eastern coastal areas.

In 2010, the textile and garment industry had annual sales income of more than 5 million yuan and the total industrial output value of enterprises ranked first in Jiangsu Province, accounting for 22.1% of the total value of the country. Followed by Zhejiang, Shandong, Guangdong and Fujian, the gross industrial output value accounted for 19.44%, 16.55%, 11.06% and 5.57% of the total textile and garment industry respectively, and the former five provinces were all eastern provinces, accounting for 74.72% of the total.

According to the export delivery value, the top five are Zhejiang, Jiangsu, Guangdong, Shandong and Fujian. The value of their export delivery accounts for 27.45%, 20.01%, 17.15%, 11.66% and 6.15% of the total textile and clothing exports respectively, accounting for 82.42% of the total.

Specific to the main sub sectors:

2010

The top five provinces of yarn production in 2010 were Shandong, Jiangsu, Henan, Zhejiang and Fujian. Their yarn production accounts for 26.91%, 16%, 14.72%, 7.91% and 6.78% of the national yarn output respectively, accounting for 72.32% of the total national yarn production.

Followed by Hubei, Hebei, Hunan, Jiangxi, Sichuan and so on.

In 2010, the top five provinces of cloth production ranked Zhejiang, Shandong, Jiangsu, Hebei and Hubei, and their textile production accounted for 24.26%, 21.22%, 13.50%, 8.36% and 7.08% of the total textile output respectively, accounting for 74.42% of the total national share, followed by Henan, Fujian, Guangdong, Sichuan, Anhui and other provinces.

In 2010, the top six provinces of clothing production ranked Guangdong, Zhejiang, Jiangsu, Shandong, Fujian and Jiangxi. Their clothing output accounted for 24.63%, 17.11%, 14.80%, 12.37%, 10.25% and 4.02% of the total clothing output respectively, accounting for 83.18% of the total, followed by Liaoning, Hebei, Shanghai, Hubei, Hubei and so on.

3, the sub sectors of the industrial chain are obviously different.

Textile industry

At the same time, the production cycle of each sub industry in the textile industry chain is different.

As a result, the number of days in which the raw material stocks are purchased is different from each other in the chain of industrial chain. This will also affect the smooth degree of the price pmission in the industrial chain, and at the same time affect the smooth convergence of the supply chain of the entire textile industry.

4, the supply chain of China's textile industry is still at the low end of the global value chain.

The development of textile and clothing products has been more and more prominent in fashion, seasonality, diversification, branding, personalization and so on. At the same time, the economies of developed countries such as Europe and the United States have obviously shifted the low-end processing links of textile industry to developing countries, while at home, they focus on the design and development of advanced textile and apparel industry, the improvement of advanced technology, and the construction of downstream brand marketing channels, so as to gain as much profit as possible in the global textile supply chain.

At present, a number of excellent enterprises in China have begun to pform from the traditional management mode to the supply chain integration mode, and have set up the supply chain mode of product design, proofing, plate making, testing, production, logistics, brand marketing and channel construction, and embarked on the road of independent brand development.

But at the same time, we can also notice that because of the general supply chain management level, many textile SMEs rely mainly on the mode of OEM export and substitute person processing. Logistics mode is often adopted extensive management, the construction of the rapid reaction mechanism of the market is still not perfect, the investment in enterprise innovation and research is insufficient, and there is more awareness of corporate social responsibility.

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Two, the current situation of China's textile industry supply chain analysis

1, technological development of key links is weak.

The development and manufacturing of new high-grade fibers in the upper reaches of the value chain are controlled by the textile industry, which is famous for technology intensive in Europe, the United States and Japan. The main products are high-quality fiber and yarn products with sophisticated technology. These products are generally difficult to find in developing countries, thus becoming the textile raw materials monopolized by developed countries, and also a powerful guarantee for their huge profits.

Our country lacks the ability to develop and produce new fibers and needs to be settled through imports.

Because raw materials are in the hands of large fiber manufacturers abroad, not only the price is high, but also the source of supply is unstable.

In the fabric manufacturing process located in the upper reaches of the value chain, the European and American countries, relying on these high-grade textile materials and complete technology of spinning, weaving, dyeing and finishing, and special expertise, can produce diversified fabrics under reasonable production conditions, and take the lead in popularity, variability, high quality and high added value.

However, because of the relatively few varieties of new fibers and the unstable quality and lack of matching high-end spinning, weaving and dyeing and finishing technologies, the vertical integration technology chain of new fibers can not be formed, which has become a major obstacle to the upgrading of China's domestic fabric products, leading to many high-end fabrics directly dependent on imports.

2, brand marketing channel construction capacity is weak.

At this stage, the developed countries are increasingly focusing on the two ends of the textile industry chain, namely, the production and product development of the front end, and the deep processing and marketing channels at the end.

The developing countries, including China, are in the middle of the relatively low profit, added value and relatively low technology content, and are squeezed by the developed countries.

At present, China's textile and garment industry mainly uses OEM production mode. Producers only account for 10% of the profits in the global textile value chain, and 90% of the profits belong to brand owners, wholesalers, distributors and retailers. These links are mostly monopolized by the importing countries and fall into the hands of the developed countries at the two ends of the industrial chain.

The development and construction of brand marketing channels need a large amount of human capital investment. In the early stage of investment, it may be difficult to recover investment, but once the marketing channel is mature and recognized by the market, it will make the enterprise stable in the invincible position in the market competition. For example, the sales giants such as WAL-MART and Carrefour far abroad, such as Gome, Dazhong and Suning, are developing and growing up to the outside world. This is true. Brand marketing network and channel construction are very important for the three ends of the textile and garment enterprises: the clothing and home textile industry is very important.

3, the construction of textile talent team is slow.

Throughout the clothing brand enterprises abroad, most of them are old and old businesses.

What is easy to be ignored is that many of their enterprises' experience and knowledge can be precipitated from generation to generation. Many experiences and knowledge can not be recorded in words. They can only be acquired and accumulated in the same environment by continuous communication and accumulation to the next batch of new workers.

As a result, Italy's industrial clusters can stand up and give the world a brand image of "fashion", while most of the labor force in China's textile industry is migrant workers, often moving very fast; and because business managers often focus on short-term benefits and neglect long-term interests, even highly educated people are often unable to work for a long term. Therefore, the whole industry pays attention to the development environment of order processing, OEM processing and OEM, which makes it impossible for enterprises to manage their own businesses from enterprise managers to technological innovation R & D personnel to the first tier production and manufacturing workers.

This will also affect the pace of China's textile power construction.

4, the high concentration of production capacity will make regional development unbalanced, which will affect the long-term healthy development of the industry.

Most of the textile industry in China is concentrated in the eastern coastal provinces. At present, the state has strongly advocated the rational layout of the productive forces, prompting the textile industry to continuously shift from the east to the central and western regions.

But in the process of policy implementation, there are also many problems. For example, many textile enterprises set up factories in the central and western provinces, but in the Midwest, where the economy is relatively backward, government officials are limited in their understanding of the development of enterprises. They often add various expenses to the enterprises to solve the practical difficulties of local governments' financial expenditure. Many local labor force, because their comprehensive quality is lower than those in the eastern region, enterprises often encounter difficulties in management when they employ local workers.

Therefore, the new difficulties encountered in the process of industrial pfer often cause many entrepreneurs to retreat to the eastern region and continue to develop.

5, the rapid response mechanism of textile supply chain is inadequate.

At present, there have been a number of advanced garment enterprises to fully learn from the experience of foreign excellent supply chain management. Through the cooperation and close communication between the technical innovation, the design and development department and the marketing department, the rapid response to the market variability can be accelerated. In the same time, many enterprises also begin to pay more attention to the selection, cooperation and sharing of the interests of the purchasers and suppliers in order to obtain a more stable and reliable position in the market.

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Three, improve and optimize our textile industry supply chain countermeasures and suggestions.

1, make full use of the advantages of China's textile industry cluster to integrate regional supply chain.

Supporting small and medium-sized textile and garment enterprises in industrial clusters to establish brands, relying on the resource integration advantages of local governments and industry associations, scientifically adjusting the linkage degree of the cluster industrial chain, and promoting the development of small and medium-sized enterprises in clusters by regional brand.

In the industrial cluster clothing area, we create private brand, connect hundreds of small and medium-sized enterprises in the industrial cluster through this brand, divide the production and make rational use of public resources, and enterprises produce different products according to the unified standard. These products use unified brand, adopt a unified sales network, truly achieve the organic cooperation of the industrial chain, avoid vicious competition, and the benefits of all kinds of enterprises will increase, so as to achieve the goal of win-win.

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2, strengthen the cooperation relationship of textile industry chain.

Textile enterprises, trade associations and governments should actively build an interdependent industrial system and play a synergy role between related and supportive industries.

More efforts should be made to build up and strengthen the alliance of industry, University and research, so as to better play the role of bridge and link between enterprises, governments and famous institutes, and actively organize joint research on common technologies, key technologies and cutting-edge technologies in textile industry, enhance the technological content of textile products, elongate the industrial chain of textile industry, and cultivate more scientific and technological textile enterprises.

Qualified textile enterprises actively join the alliance, make full use of this innovative platform, actively participate in scientific research and development, can enhance the core competitiveness of enterprises and products, and enhance the level of development.

Colleges and universities of textile science and technology can also provide more help and support, give full play to the advantages of talents, technology and other aspects, face the vast number of textile enterprises, actively carry out technical consultation and technical services, help textile enterprises overcome technical difficulties, provide the most promising and effective technological achievements to enterprises, speed up the pformation of Textile Scientific and technological achievements, and achieve mutual benefit and win-win results.

At the same time, we should train our textile talent team patiently, especially in the central and western regions. Local governments should formulate and implement policies to attract textile talents, retain talents and make good use of talents, so as to realize the close and effective combination of personal value and enterprise benefits.

3, strengthen the informatization construction of textile industry chain management.

First of all, China's textile industry should take information leading market, adhere to the combination of internal and external information, collect, collate, analyze, and establish and improve the global procurement and supply information system, in order to find large-scale production customization.

Secondly, if we want to develop rapidly in the international competition, we must take strong and powerful joint approach, closely link suppliers with buyers, and strengthen cooperation and communication between technological innovation, design, R & D departments and marketing departments, so as to form a rapid response mechanism to the market, so that many enterprises can rely on each other, complement each other and develop together, and achieve rapid pformation of products of different varieties and specifications in production, so as to achieve an elastic specialized production mode.

The larger the group size the enterprise participates in, the higher the operation efficiency and the lower the running cost. The stronger the competitiveness of the enterprise will be, the greater the strength will be, so as to enhance the production and operation ability of the enterprise and improve the comprehensive competitiveness of the textile industry in an all-round way.

Third, we must establish an advanced, efficient and stable industry information network and pform traditional textile industry with information technology.

In the environment of economic globalization, the modern circulation system is just like a bridge and link. With the development of information technology, the wide application of computer networks and e-commerce, information resources have become the lifeline of enterprises' survival and development. Informatization has become an important means to enhance the competitiveness of enterprises. It is necessary to build an industrial residence database with reasonable structure, perfect contents, convenient inquiries, effective information service system and personnel training system, and develop textile ERP software, CIMS software and various specialized e-commerce platforms and trading rules.

Adapt to the development of e-commerce, make full use of the existing Internet technology, design web pages, build websites, do well in the construction of enterprise information system, and rely on information technology to seize the international market.

Finally, we should continue to adhere to the path of new industrialization with Chinese characteristics, give full play to the comparative advantages of our industries, and build a modern industrial system with structural optimization, advanced technology, cleanliness and safety, high added value and strong employability.