IFG Is Entering The Far East Department Store To Take The High-End Road Of Industrial Development.

Following the grand opening of the outlets store in February 24th this year, yesterday's news came from the Wuhou New Town Management Committee: as the largest domestic fashion brand alliance in Italy, the name of the famous brand was officially launched in the Far East department store. brand The boutique "IFG" signifies that the new model of luxury management company has opened its strategic layout in the high-end department stores.

This is only Wuhou China. Women's Shoes Capital is a microcosm of the development of many enterprises. Wuhou new town is gradually becoming the "bridgehead" of famous domestic brands to promote and seize the southwest and even the western market. Relying on Wuhou direct shoes city and Trade Center, Wuhou Chinese women's shoes will focus on developing producer services including design research and development, direct sourcing, etc., and vigorously introduce high-end industries and develop high-end industries.

　 Development strategy of Italian famous brand

In the Far East department store boutique store, which has already started trial business, the reporter saw many international luxury brands have appeared, including cerruti1881, Pakerson, Roberto Cavalli, Moschino and MASERATI, which are well-known brands with many international influences in China for many years. They also have new upstarts such as Giada Gabrielli, Sandro VICARI and LARA for the first time in the Chinese market.

"The choice of shops in the Far East department store is located in the high-end high-end department stores, it will promote the change of Tianfu Square business pattern, and further lead it to a higher level." Zhang Juan, director of Italy's famous brand, told reporters that by the end of this year, the first full range flagship store of the international brand in Southwest China will be opened in the Far East Department Store Tianfu store. At that time, the Far East department store will become another high place for luxury goods in Chengdu. Previously, the Italian brand company has opened its two brand AGL and nila&nila counters in the Far East department store. The location of the more high-end line brand boutiques also coincides with the strategic positioning of the Far East department store in Tianfu business district.

Reporters learned that, since landing in Chengdu last September, in less than a year, the Italian brand has opened the exhibition hall of Chinese women's shoes capital, Shuangliu outlets stores and AGL stores and nila&nila counters in the Far East department store. The pure Italy import quality, with luxury club VIP service, plus the price advantage of direct selling channel, has made remarkable achievements in this new way of luxury management.

"We plan to break through this year's sales revenue by 30 million yuan," the Chengdu Yi Shang famous person told reporters. This goal requires us to focus our efforts on expanding the market this year. The basic point is to "expand the whole Chengdu and southwest regional market" based on Hou Hou.

　　 Take the high-end road of Industrial Development

While actively expanding the outside world, the location of the flagship store is also turning to the marketing headquarters of product display. footwear industry The transformation of industrial development coincides. Wuhou new town is gradually becoming the "bridgehead" of the famous international and domestic enterprises to expand the southwest and the western market. "Wuhou new town is becoming the first choice for brand promotion of Chinese enterprises."

According to Wuhou new town industrial planning, by 2015, the sales revenue of footwear industry will reach 30 billion yuan, and the Chinese women's shoes will become an international women's shoe center with the focus on high-end women's shoes trade, design, research and development, personnel training, logistics and so on.

Fan Hong, deputy director of Wuhou New Town Management Committee, said that according to this goal, the next step will seriously study industrial support policies, constantly optimize the industrial structure, and "enhance product R & D, technological innovation and the ability to create independent brands." The next step will be to take concrete measures to support the brand names such as Ai Miner, Amiky and so on, and become top class brands in China from 3 to 5.