Hunan Textile Explores The Way Of "High Cost Era" Development

This year is the year when 12th Five-Year begins. At the beginning of the year, the general office of the Hunan Provincial People's government issued the "opinions on further accelerating the development of the textile industry", strongly supporting the revitalization and development of Hunan's textile industry.

In the first half of this year, Hunan textile was actively adjusting its structure and changing its way. Economics Operation maintained rapid growth. According to incomplete statistics, in the first half of the year, 458 Textile Enterprises above Designated Size completed industrial output value of 36 billion 900 million yuan, an increase of 34.8% over the same period last year; the total sales value was 36 billion yuan, an increase of 35%; the gross profit was 1 billion 75 million yuan, an increase of 70.3%; the export of textiles and garments was 312 million dollars, increasing by 24%; the fixed assets investment was 4 billion 800 million yuan, and the new construction project was 178.

However, influenced by factors such as fluctuation of raw material price, increase of labor cost and continuous rise of energy price, the operating cost of enterprises has increased substantially, and the increase of production cost of most enterprises is about 20%. It is estimated that the cost of textile operation in Hunan will increase by about 10 billion yuan this year, and the profitability of most textile and garment enterprises in a small profit state will be weakened. This also shows the arrival of the "high cost era" in the textile and garment industry.

　 Cost increases and business pressure increases.

The results of the investigation of 14 key textile and garment enterprises in Hunan province by the textile industry management office showed that most of the enterprises in the first half of the year were basically normal in production and operation, but in recent years, the price fluctuation of electricity and cotton had greatly affected the business pressure.

First, it is difficult for enterprises to receive orders. This spring Canton Fair On the enterprise, more than 90% of the enterprise signed the bill is small, short, long single accounted for 10%.

Two, weak market demand. Starting from April, the slub yarn market is very cold. Downstream manufacturers have a wait-and-see attitude, neither dare to buy a lot, nor dare to increase their inventory, resulting in the continuous decline of cotton yarn prices. In the first half of the year, the price of slub yarn sold in Hunan on the national market dropped from 40000 yuan / ton to 32000 yuan / ton, and it was hard to sell.

The three is the soaring operating costs. When cotton prices soared last year, businesses knew they had risks, but in order to ensure adequate production and distribution of cotton, they had to buy Cotton in large quantities, resulting in excessive inventory of cotton. Cotton prices have plummeted this year. Because of the price of cotton raw materials, the downstream customers are worried that cotton prices will continue to fall and they dare not take orders. At present, enterprises Stock An increase of 30% over the same period last year. Because of the high cost of cotton yarn, the price of production and marketing is upside down, and the profits of some products are up to 4000 yuan per ton. In addition, the remuneration of workers increased by about 20%, coupled with the frequent rise in prices of oil and coal and the obvious increase in logistics costs, which caused great pressure on the operation of textile enterprises. It is estimated that the overall operating cost of the spinning enterprises increased by 10%~90%.

Four is the tight capital of enterprises. Because of the bad market situation, the stock of cotton yarn and grey cloth and other products of textile enterprises increased, and the speed of the withdrawal of goods returned to the market slowed down. The cash flow of cotton spinning enterprises was more intense.

Five is the financing difficulty of textile and garment enterprises. The state puts inflation first and tightens monetary liquidity in the first place. Banks are tightening money and financing of textile enterprises is becoming more and more difficult, which restricts the development of enterprises.

The six is the tight supply of electricity. Since mid April, cities in Hunan have been sluice off power. The production electricity of each enterprise is mostly "four stops two" or "three stops one". The sluice limited power supply led to inadequate operation of enterprises, and the quality of products was difficult to guarantee, especially for dyeing equipment and highly automated machinery and equipment, and the order was difficult to complete on time.

Seven, the shortage of labor has troubled the development of enterprises. Hunan textile technology school is few, talent supply exceeds demand, and textile and garment enterprises have great labor intensity, working environment and wages are not as good as shopping malls, hotels, service industries and so on. Therefore, the flow of textile and garment skilled workers is frequent. They move to the service industry or the textile and garment enterprises with relatively high pay levels in the Yangtze River Delta and the Pearl River Delta.

Since this year, key textile and garment enterprises in Hunan have generally raised salaries by about 20% for their employees. Since the implementation of the labor contract law, the "five risks and one gold" paid by the enterprise for employees has accounted for about half of the wage, which is more heavy for the labor-intensive industries. {page_break}

　 Explore the way of "high cost era" development

In order to cope with the "high cost era" of the textile industry, and in the first battle of the year when the 12th Five-Year plan was launched, Hunan textile industry should adhere to the idea of "extending the industrial chain, advancing the high-end and enhancing competitiveness", adhering to the innovation drive and taking the road of high-end development, and integrating the industrial chain with fiber differentiation, fabric functionalization, dyeing and printing green, clothing brand branding and technology equipment informatization, constantly improving the contribution rate of science and technology and brand to the economy, effectively improving the added value of products, and promoting the transformation of the textile industry from low-end manufacturing to high-end manufacturing.

First, we should transform and upgrade the traditional advantageous industries, and use technological transformation as a means to improve the digitalization, intelligentization and informatization level of equipment, and greatly increase labor productivity. For example, Hunan cloud brocade Group invested 80 million yuan to carry out the two phase of technological transformation. In the new plant, it has equipped with domestic advanced equipment, such as large volume cleaning and blowing carding machine, comber, thin coupling long car, automatic winding machine and other advanced equipment, and the production efficiency has been greatly improved. In the month of 1~5 this year, Yun Jin group completed its industrial output value of 469 million yuan, an increase of 74.6% over the same period last year, and realized a profit of 23 million 860 thousand yuan, an increase of 24.5% over the same period last year.

Two, speed up the construction of independent brands. Taking the construction of independent brands of clothing, home textiles and other end products as the breakthrough points, improving the quality of products through technological progress, building and improving the design creative center, technology development center and brand promotion center, giving full play to the guiding role of R & D, sales and communication, establishing product competition strategy with "R & D + marketing", creating the product market impact with "R & D + communication", and achieving product marketing through "communication + sales". In product research and development, we combine organic elements such as green, low-carbon, fashion, function and ecology to create a sense of happiness and happiness for consumers.

The three is to accelerate industrial agglomeration. Taking the market as the guidance, supporting the strong and strengthening the strong, accelerating the industrial combination, focusing on creating the "Changde cotton textile industrial cluster", the "Yiyang cotton and hemp industrial cluster" and the "Zhuzhou textile and garment industrial cluster" which have been listed in the 50 industrial clusters of Hunan Province, guiding the small and medium-sized industrial clusters to develop the 7 industrial bases that have been awarded, effectively guiding the industrial clusters to transform from the scale advantages to the industrial chain matching advantages, technological innovation advantages and resource efficiency advantages, and improve the added value and competitiveness of the products.

Four, product innovation should be carried out in the light of market demand and new materials, technologies and technologies. During the "12th Five-Year" period, Hunan will establish a new product development system including market prediction, product technology and structural form design, cultural creativity, resource allocation and production, and marketing feedback as a whole, and promote the integration of production, teaching and research in the industrial chain, and promote the transformation of scientific and technological achievements. We should develop a public service platform for small and medium-sized enterprises and industrial clusters, integrate industrial chains, minimize resource consumption and maximize economic benefits, so as to build industrial competitiveness in the "high cost era".